Presentation on theme: "Dubai Marcos Bonturi Head of theStructural Policy Division OECD"— Presentation transcript:
1Dubai Marcos Bonturi Head of theStructural Policy Division OECD The Economic Impacts of Counterfeiting and Piracy The main findings of the OECD StudyDubaiMarcos BonturiHead of theStructural Policy Division OECDThe views expressed are those of the author in his private capacity and do not necessarily represent those of the OECD or its Member governments.
2Project background – Global Value Chains Fragmentation of the production process across countries contributed to considerable changes, e.g.:Growth of importance of outsourcing and off-shoring of certain functions.Relocation of firms’ activities overseas.Growing volume of internationally traded intermediates.In 2003, 54% of world manufactured imports were intermediate goods (including primary goods, parts and components and semi-finished goods).
3Project background – Global Value Chains The ratio of imported to domestic intermediates, 1995 and 2000.
4Project background – Global Value Chains Benefits of Globalization of Value Chains:Growth of productivity and hence average incomes and wagesAt the economy-wide level, the OECD Growth Study estimated that an increase in openness by 10 percentage points translates over time into an increase of 4% in per capita income in the OECD area.
5Project background – Global Value Chains Major challenges for policy makersHow to continue moving economic activity further up the value chain to ensure competitivenes and prosperity in the global environment?Globalization of value chains -- continuous process of change, innovation and productivity growth- Today’s most innovative products and services ultimately end up as commodities that can be produced anywhere.- Economies can only grow by inventing new technology, innovating products and processes and by designing new management methods.At the same time, the innovation process becomes more open.- Global sources for innovation.- Growing importance of linkages and co-operation are of for successful innovation.- Key sources of knowledge are in public domain.
6Rationale for the project The problem of counterfeiting & piracy has been growingboth scope and magnitude;affects firms, consumers, governments and workersThere is a broad range of effectseconomic, social, health, safetyConcern is increasingAbout the impacts on innovationabout economic implications for economies where there is significant production of counterfeit goodsover role of organised crimeBut politically sensitive and even some ambivalence among certain stakeholders.
7Structure of the project >>> Three phasesPhase 1: Counterfeit and pirated productsScope: Tangible products that infringe trademarks, copyrights, patents or design rightsPhase 2: Digital piracyThis has been scoped, and now only needs final agreement by member governments before moving forwardPhase 3: Other IPR infringementsYet to be scoped and funded and must take account of progress in Doha Development negotiationsIf it goes ahead will cover inter alia Geographic Indications
8General outline of the study Co-operationbetween governments, business (e.g. BASCAP), civil society and international institutions, notably WCO, WIPO, Interpol, at global and regional levelSurveys undertakenof governments, industry, and customs authorities with the assistance of the World Customs Organisation (WCO)Methodology developedto assess the magnitude of the problem in international trade, principally using statistics on customs seizuresAnalysis conductedof trends, developments and effects;drivers of consumption and production of C&P, anddistribution channelsCountry and sectoral case studies carried outto overview country activities and to address the specific circumstances that exist in a number of industries affected by counterfeiting and piracy
9► Magnitude of the problem Measurement needs rigorous methodology, but data is hard to findactivities are illicit and clandestineenforcement and customs data are sparse, incomplete and inconsistentEnterprises may be reluctant to divulge dataAnalysis suggests that international trade in counterfeit or pirated products could have been up to US$ 200 billion (customs basis) in 2005The figure does not includedomestically produced and consumed productsnon-tangible pirated digital productsIf added, the figure could be several hundred billion dollars higherAn analysis of trends and developments. The changing volume and scope of counterfeiting and piracy will be examined, as will its role in international trade. Changes in the types of products being counterfeited, and the regions where counterfeiting and piracy are taking place will be highlighted.The factors driving counterfeiting and piracy will be identified and discussed, as will the role of new technologies in facilitating counterfeiting and piracy activities.An assessment of the effects on firms, consumers and governments. A methodological framework for assessing the effects of counterfeiting and piracy on stakeholders will be elaborated. In addition to economic factors, health, safety and security factors will be highlighted. The assessment will include special attention to the adverse effects that the practices can have on those countries where counterfeiting and piracy are most pronounced.A series of sectoral assessments. A number of sectoral case studies will be conducted, illustrating the various forms of counterfeiting and piracy, and the different types of effects on producers, consumers and governments. The products to be studied will include those with significant safety, health and/or social implications (in addition to economic ones), such as pharmaceuticals, food, drink and consumer products, spare parts and car accessories, aircraft components, toys and electronic equipment (e.g., mobile phones, batteries). Other consumer products with important economic, employment and innovation implications will also be covered, such as software (some with security/safety implications), electrical and optical equipment, chemicals, music recordings, motion pictures, books (especially school text books), sportswear, luxury goods and fashion clothes and perfumes. Selection will also take into account the availability of information.A description and assessment of policies and measures used to combat counterfeiting and piracy. National and multilateral policies and measures taken by governments, business and other stakeholders to combat counterfeiting and piracy will be described and assessed, with particular attention to those policies and measures which have been found to be particularly effective. To the extent possible, the policies and measures taken in key non-OECD economies will be included.
10► Extent of the problemVirtually everything can (and probably has) been counterfeited, and is taking place in virtually every economyAnalysis confirms counterfeiting ofincreasingly complex productssophisticated packagingsecurity items (i.e. holograms)Growing trend towards everyday products intended to deceive consumers, many of which may affect public health and safety, egcar partsPharmaceuticalsfood/drinkEvidence of growing infiltration of legitimate supply chains – an area of interest to organised crime
11Customs seizures Seizures of imported counterfeit and pirated products from the top 20 source economies
12China’s share in major markets (% of total imports) Project background – Global Value ChainsChina’s share in major markets (% of total imports)
13► Distribution channels While many counterfeited goods are smuggled, most are transported using normal commercial transport servicesoften with appropriate documentation (such as Bills of Lading)products are accurately described as it is not always clear when these may be counterfeitedthis places considerable onus on customs officials to determine provenance, as many counterfeits can only be identified by rigorous testing (eg car parts, pharmaceuticals).
14FTZs are having significant impact Impact of Free Trade Zones on trade
15Counterfeiters use FTZs Growing use of free trade zones- these are used as gateways and way-points where goods can bebroken down into smaller consignmentsDocuments sanitised to disguise point of manufactureelaborated and repackaged (often goods only become counterfeits at this point)transhipped to disguise actual originThe lower intensity of customs surveillance in free trade zones can be to counterfeiters’ advantage
16Counterfeiters are skilled at what they do Transportation patterns suggest that highly developed networks are in place to distribute counterfeited and pirated goodsOnly limited number of places can produce these goods in quantity, while markets span the world- therefore such networks are criticalThere is evidence of growing sophistication on part of counterfeiters, from fabrication, to labelling, packaging and distribution
17► Main Effects Counterfeiting and piracy… can impact negatively on innovation and growthmay reduce employmentcan reduce foreign direct investment (FDI)damages sales volume, profits, brand value and capitalisation of rights’ owners, and can lead to potential legal liabilitycan seriously affect health and safety of userscan negatively affect consumer confidencereduce tax revenues to governmentsinduce high costs on governments and industry to combat C&Pencourages participation by organised crime and can be the cause of corruption
18Importance vs. Priority Most governments have labelled counterfeiting and piracy as important problems.However, not always matched by priority. Other illicit activities are being given first call on resources (for example, drugs, people smuggling, gun running)Governments may better respond to these problems if they appreciate the corrosive effects of C&P.especially if they took full account of the role of organised crime, the effects on health and safety, foregone tax revenue and weakened incentive to innovate
19Laws & regulations often ineffective Not properly enforcedInsufficient public enforcement resourcesLow priority in courtsProtection of localsCourts often lenient because counterfeiting and piracy are not considered to be serious crimes
20Penalties do not always deter Civil remedies (including damages) generally insufficient to deterCriminal penalties and fines, even if available, rarely applied to full extentTherefore high rates of repeat offenders
21Improving data collection This study has highlighted just how poor data really isGovernments and industry can help by maximising the value of data by ensuring that it issystematically collectedcomparableComprehensiveThe reporting framework developed by the World Customs Organization (WCO) offers a useful template by other law enforcement agencies and industry
22For the attention of policymakers Improve co-ordination amongst domestic agenciesConsider having a clear C&P policyHave a clear and enforceable legal and regulatory frameworkEnsure effective enforcementInternational co-operation, bilateral, plurilateral and multilateralIncrease awareness amongst government officials and consumersEnhance co-operation with industryMonitor progress through programme evaluation and measurement
23Summary of Conclusions Counterfeiting and piracy is a significant and growing problem that can affect health and safetyCounterfeiters are well organised and adept at establishing distribution channels, and this encourages the participation of organised crimeThe infiltration of legitimate supply lines, and the potentially harmful effects of many products is of growing concernThe very damaging effects on consumers, rights holders and governments are now beyond disputeMore priority, co-operation and information collection is necessary to better understand and deal with these problemsFull report is available on OECD web site
24Where to from here?That counterfeiting and piracy is a significant and growing problem that has economic, social, health and safety consequences has been recognised at highest levels:G8 meeting at Heiligendamm in June 2007 included Intellectual Property generally, and Counterfeiting and Piracy specifically, in its Summit DeclarationA Unit has been established within the OECD to steer the implementation of the Heilingendamm Dialogue Process, including “the Promotion and Protection of IP”Dialogue will include the “O5” emerging economies: Brazil, China, India, Mexico and South Africa
25Marcos Bonturi Head Structural Policy Division OECD2, rue André-Pascal75775 Paris CEDEX 16FrancePhone: (+33)Fax: (+33)Website: