1. Case Analysis A Critical Situational Analysis method… Earle Upendra Kumar, MBA, IITK

2. Case Analysis Methodology Comprehension Analysis Conclusions and Suggestions

3. Rules of Thumb 1.Initial Fast Reading No notes Get a feel 2. Second careful reading Notes: Objectives, nature of problem(s), key facts, key decisions Data analysis 3. Development of recommendations Alternative Courses of action Implication of each Recommendations, supported by analysis

4. A case is… Simulation of only one instance of the complete reality (a snapshot) Partial Information Enjoyment, if one accepts the role of involved participant No right or wrong solution Part Addressed

5. General Environmental Analysis (PESTN) Thorough Financial Analysis Five Forces Analysis Threat of New Entrants High/Med/Low Supplier Power High/Med/Low Buyer Power High/Med/Low Threat of Substitutes High/Med/Low Rivalry High/Med/Low Competitive Analysis Resource Analysis Strategic Analysis Should Cover….

6. Most Celebrated Model….. Identify the problem Analyze the environment Company Ana. SWOT MicroMacro (PESTN) Customer Behavior Segmentation Targeting Positioning Business Opportunity 4 Ps (product, price, place, promotion) Recommendation and Implementation

7. Recommendation (The outcome of Analysis) Begin considering solutions for problem Choose the best solution Identify the steps necessary to implement your solution and develop an action plan Consider the risks of your plan and develop a risk analysis (state the limitations)

8. Points to remember…. Reasonable Assumptions Statistical Representation of the information Continuity of arguments User friendly representation Four Segments: Rich and Educated Poor but Educated Rich but Illiterate Poor and Illiterate Vs Rich Poor Educated Illiterate

9. THANK YOU