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Copyright © 2010 by Nelson Education Ltd. PMBA Chapter 2 Strategic Planning and the Marketing Process with Duane Weaver
Copyright © 2010 by Nelson Education Ltd. 2-2 Chapter Objectives 1.Marketing Planning 2.Strategic vs. Tactical 3.Porters Five Forces Model 4.Mover Strategies 5.SWOT 6.Elements of Marketing Strategy 7.Other Tools
Copyright © 2010 by Nelson Education Ltd. 2-3 Marketing Planning: The Basics for Strategy and Tactics Planning: process of anticipating future events and conditions and of determining the best way to achieve organizational goals Continuous process that creates a blueprint for everyone in the organization Important for large and small companies
Copyright © 2010 by Nelson Education Ltd. 2-4 Strategic Planning versus Tactical Planning Strategic planning Process of determining an organizations primary objectives and adopting courses of action that will achieve these objectives Provides long-term direction for decision makers Tactical planning Process that guides the implementation of activities specified in the strategic plan Typically addresses shorter-term actions that focus on current or near-term activities
Copyright © 2010 by Nelson Education Ltd. Successful Strategies: Tools and Techniques Porters Five Forces Model Developed by strategy expert Michael Porter that identifies five competitive forces that influence planning strategies: The threat of new entrants The bargaining power of buyers The bargaining power of suppliers The threat of substitute products Rivalry among competitors 2-5
Copyright © 2010 by Nelson Education Ltd. 2-6
Copyright © 2010 by Nelson Education Ltd. 2-7 First Mover and Second Mover Strategies First mover strategy Theory advocating that the company that is first to offer a product in a marketplace will be the long-term market winner Second mover strategy Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
Copyright © 2010 by Nelson Education Ltd. SWOT Analysis SWOT analysis Analysis that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats 2-8 WHOSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSSTRATEGIES Us Competitor
Copyright © 2010 by Nelson Education Ltd. 2-9 SWOT Analysis
Copyright © 2010 by Nelson Education Ltd Elements of a Marketing Strategy Two basic elements: Target market and marketing mix variables
Copyright © 2010 by Nelson Education Ltd Other Tools for Marketing Planning and Analysis Business Portfolio Analysis An evaluation of a companys products and divisions to determine the strongest and weakest ones Strategic business units (SBUs) Key business units within diversified firms Each has its own managers, resources, objectives, and competitors Help focus the attention of managers Example: Hewlett-Packards iPaq unit for its handheld computeriPaq
Copyright © 2010 by Nelson Education Ltd BCG Analysis Developed by theDeveloped by the Boston Consulting GroupBoston Consulting Group A market share/market growth matrix that plots market share against market growth potentialA market share/market growth matrix that plots market share against market growth potential Other Tools for Marketing Planning and Analysis
Copyright © 2010 by Nelson Education Ltd. THANK YOU Lets use these concepts to help us analyze Burlingtons UPF Clothing case. Please make sure you are sitting in your teams and place your tent card with your name in front of you. 2-13
Copyright © 2010 by Nelson Education Ltd. Strategic Planning and the Marketing Process with Duane Weaver PMBA Chapter 2.
Chapter Objectives Strategic Planning and the Marketing Process CHAPTER Distinguish between strategic planning and tactical planning. Explain.
CHAPTER 2 Strategic Planning and the Marketing Process Walk us through your morning routine What aspects were affected by marketing?
Chapter 2 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
Chapter 2 © 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in.
Chapter 2 Strategic Planning in Contemporary Marketing.
Chapter 2 Strategic Planning in Contemporary Marketing Principles of Contemporary Marketing Kurtz & Boone.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 2-1 Chapter 2 Strategic Planning and the Marketing Process.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 1: Designing Customer- Oriented Marketing Strategies.
Marketing Instructor Abdel Fatah Afifi MA&T, MBA, PCT, ACPA 2 nd Semester 2009/2010.
Slide 2-1 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in.
MANAGEMENT RICHARD L. DAFT. Strategy Formulation and Implementation CHAPTER 7.
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Strategic Planning and the Marketing Process Chapter 2.
D: Chapter 8 Strategy Formulation and Implementation.
Introduction to Management LECTURE 18: Introduction to Management MGT
SWOT ANALYSIS. Strengths and Weaknesses Distinct Competences Resources Capabilities Value Chain R&D Production Marketing and Sales Customer Service.
Theories on Strategy IT & Business Models Chp. 3.
Dr. Hurrem Yilmaz Slide 2-2 LINKING MARKETING AND CORPORATE STRATEGIES C HAPTER.
Managing Strategy 1 Chapter 9. Strategic Management 2 The set of managerial decisions and actions that determines the long-run performance of an organization.
Topic 4 Marketing Marketing Planning. Learning objectives To know what a marketing mix is Explain the value of a marketing audit Apply Porter’s Five Forces.
Chapter 2 Strategic Planning and the Marketing Process.
Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition Copyright © 2009 Pearson Education Canada 7-13 Types.
Lecture-6 MGT301 Principles of Marketing. Summary of Lecture-5.
Chapter 8 STRATEGIC MANAGEMENT © 2003 Pearson Education Canada Inc.8.1.
Strategic Management Chapter 6. Every organization needs to have a “big picture” about where it is going and how it will get there. Strategy Strategic.
Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Planning and Strategic Management Chapter 04.
Chapter 8 Strategy Formulation and Implementation.
Strategic analysis: searching for opportunities and threats Focus: Daisytek Assignment: Study H&W Ch 3 Environmental scanning and industry analysis and.
Strategy Prof Karen Hanen Mgt 360. Strategic Management Strategy a comprehensive plan guiding resource allocation to achieve long-term organization goals.
CSC350: Learning Management Systems COMSATS Institute of Information Technology (Virtual Campus)
West, Ford, & Ibrahim © Douglas West, John Ford, and Essam Ibrahim, All rights reserved. Strategic Marketing, 3 rd edition Chapter 3: Environmental.
PowerPoint Presentation by Charlie Cook The University of West Alabama Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 5.
© 2008 Weihrich and Cannice Chapter 5. Strategies, Policies, and Planning Premises1 MANAGEMENT: A GLOBAL AND ENTREPRENEURIAL PERSPECTIVE by Weihrich, Cannice,
MODULE 12 STRATEGIC MANAGEMENT “Insights and hard work deliver results” What types of strategies are used by organizations? How are strategies formulated.
Management in Action: Book Summary Team #2 Cynthia Ceniceros, Russell Johnson, Peyton Kampas, Ben Griffin.
1 Chapter 5 Defining Service Strategies 1 Chapter 5 DEFINING SERVICE STRATEGIES McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
Chapter 8 Strategy Formulation and Execution. Every company is concerned with strategy – It determines which organizations succeed and which ones struggle.
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9-1 Strategic.
1-1 Review ●At what levels are goals set? ●What are characteristics of good objectives? ●What are contingency plans? ●What are operational plans? –examples.
Lussier/Kimball, Sport Management, First Edition Copyright © 2004, by South-Western, a division of Thomson Learning PPT4-1 Chapter 4 Strategic and Operational.
Understanding Management First Canadian Edition Slides prepared by Janice Edwards College of the Rockies Copyright © 2009 Nelson Education Ltd.
The Marketing Environment and Competitor Analysis SWOT analysis PEST analysis Five forces analysis.
MultiMedia by Stephen M. Peters© 2002 South-Western Strategic Planning and Strategic Management.
©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition 2-0 Chapter 2 Strategic Planning: Making Choices in a Wired World.
Essentials of Health Care Marketing 2 nd Ed. Eric Berkowitz Chapter 2 Marketing Strategy.
Chapter 2 - An Overview of Business Strategy Concepts and the IS/IT Strategy Implications Part II CISB444 - Strategic Information Systems Planning Chapter.
Appendix A © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
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