1. Needles In Haystacks Steve Geller Leasing Solutions LLC Steve LeBarron Constellation Financing Systems, Inc. Mollie Bisesi Cohn & Dussi LLC

2. Session Description In a Social Media connected world with millions of opportunities, how to find and capitalize on yours. Yes, there’s lots of opportunities in using social media but if you’re a small business you need a strategy to help you separate the wheat from the chaff, to find that proverbial needle in a haystack. The good news is, it can be done. The better news is, this session will focus you on exactly what you need to do to do it successfully.

3. Agenda In a Social Media connected world with millions of opportunities, how to find and capitalize on yours. Yes, there’s lots of opportunities in using social media but if you’re a small business you need a strategy to help you separate the wheat from the chaff, to find that proverbial needle in a haystack. The good news is, it can be done. The better news is, this session will focus you on exactly what you need to do to do it successfully.

4. Needles In Haystacks

5. Social Media

6. How Many Social Media Sites Are There?

7. Social Media How Many Social Media Sites Are There? 207 “notable, well known sites” (exclusive of online dating) Source: Wikipedia

8. Social Media http://marketingeasy.net/alarming-report-brands-leaving-themselves-exposed-through-social-media- mismanagement/2012-02-06/

9. Social Media http://marketingeasy.net/alarming-report-brands-leaving-themselves-exposed-through-social-media- mismanagement/2012-02-06/

13. Social Media & NEFA Membership Sample of 85 firms attending Summit –81 have a functional website (!) –21 indicate social media engagement –Multiple platforms the norm 33% = 4 or more platforms 29% = 3 24% = 2 14% = 1

14. Social Media & NEFA Membership Of Summit Attendees with a Social Media presence….

15. Opportunities Branding MarCom Intimacy Affinity

16. Opportunities Branding MarCom Intimacy Affinity Selling?

17. Social Media & B2B 2011 Accenture Study –213 B2B firms surveyed –65% of firms perceived social media having importance –41% had either some form of engagement –11% were able to track results

18. Social Media & B2B 2011 Accenture Study Objectives For Social Media Engagement

19. Social Media Strategy Components –Objectives –Measurements –Accountabilities –Messages

20. Risks Social Media Risks –Sharing too much information in a public forum –The loss and exposure of confidential information –Increased exposure to litigation http://www.symantec.com/about/news/release/article.jsp?prid=20110721_01& om_ext_cid=biz_socmed_twitter_facebook_marketwire_linkedin_2011July_wo rldwide_socialmediaflashpoll

21. It Can Be Done Presenters Steve Geller – Leasing Solutions Steve LeBarron – Constellation Financing Systems Mollie Bisesi - Cohn & Dussi LLC

22. It Can Be Done How has your firm gotten involved in social media?

23. It Can Be Done How has your firm gotten involved in social media? What are the results has your firm seen with your involvement in Social Media?

24. It Can Be Done How has your firm gotten involved in social media? What are the results has your firm seen with your involvement in Social Media? If you had to do it over again, what you do differently and why?

25. 7 Keys To Success 1.Remember – it is a two-way medium. 2.Take time to plan – what are you trying to accomplish? 3.Listen more than you talk. 4.Understand your audience. 5.Share content that your audience is interested in. 6.Find the sneezers. 7.Don’t give up too soon. http://www.fearlesscompetitor.com/2011/09/15/7-keys-to-btob-social- media-success/

26. Needles In Haystacks Steve Geller Leasing Solutions LLC Steve LeBarron Constellation Financing Systems, Inc. Mollie Bisesi Cohn & Dussi LLC