1. Populism
& the
Election
of 1896

2. What were some
of the major
problems facing
farmers during the
Gilded Age ??

3. Populism:
An Agrarian
Revolt

4. Price Indexes for Consumer & Farm Products: 1865-1913

5. The Farmers’ Complaint
Tariffs helped farmers by protecting them against competition from farm imports. But, they also hurt farmers because they raised the prices of manufactured goods, such as farm machinery, and kept foreigners from earning U.S. money with which to buy American crops.
Farmers and Tariffs
Farmers wanted an increase in the money supply, the amount of money in the national economy. As a result, the value of every dollar drops, leading to a widespread rise in prices, or inflation. This trend would benefit people who borrow money (farmers), but it would not be good for money lenders (banks). A decrease in the money supply would cause deflation. Monetary policy, the federal government’s plan for the makeup and quantity of the nation’s money supply, thus emerged as a major political issue.
The Money Issue
Before 1873 U.S. currency was on a bimetallic standard, consisting of gold and silver. Then Congress put the currency on a gold standard which decreased the money supply. “Gold bugs” (big lenders) were pleased.
Gold Bugs

6. Silverites The Bland-Allison Act of 1878
The move to a gold standard enraged the “silverites,” mostly silver-mining interest and western farmers. Silverites called for free silver, the unlimited coining of silver dollars to increase the money supply.
Required the federal government to purchase and coin more silver, thereby increasing the money supply and causing inflation
Vetoed by President Hayes because he opposed the inflation that it would cause
Congress overrode the veto.
The Treasury Department refused to buy more than the minimum amount of silver required by the act. The act had limited effect.
Sherman Silver Purchase Act of 1890
Increased the amount of silver that the government was required to purchase every month
The law required the Treasury to buy the silver with notes that could be redeemed for either silver or gold.
Many people turned in their silver Treasury notes for gold dollars, thus depleting the gold reserves.
In 1893, President Cleveland repealed the Silver Purchase Act.

7. Founder of the National Grange of the Patrons of Husbandry (1867)

8. The Grange Movement
First organized in the 1870s in the Midwest, the south, and Texas.
Set up cooperative associations.
Social and educational components.
Succeeded in lobbying for “Granger Laws.”
Rapidly declined by the late 1870s.

9. Organizing Farmer Protests
Organized in 1867 in response to farmers’ isolation, it helped farmers form cooperatives which bought goods in large quantities at lower prices. The Grange also pressured government to regulate businesses on which farmers depended.
The Grange
Another powerful political group, the Farmers’ Alliance called actions that many farmers could support. The alliance won support for women’s rights. The African Americans worked through a separate but parallel “Colored Farmers’ Alliance.”
Farmers’ Alliance
Government Response
In 1887 President Cleveland signed the Interstate Commerce Act. It regulated prices that railroads charged to move freight between states. It also set up the Interstate Commerce Commission to enforce laws.

10. Gift for the Grangers:
The Farmer Pays for All!

11. Organizing Farmer Protests
Organized in 1867 in response to farmers’ isolation, it helped farmers form cooperatives which bought goods in large quantities at lower prices. The Grange also pressured government to regulate businesses on which farmers depended.
The Grange
Another powerful political group, the Farmers’ Alliance called actions that many farmers could support. The alliance won support for women’s rights. The African Americans worked through a separate but parallel “Colored Farmers’ Alliance.”
Farmers’ Alliance
Government Response
In 1887 President Cleveland signed the Interstate Commerce Act. It regulated prices that railroads charged to move freight between states. It also set up the Interstate Commerce Commission to enforce laws.

12. The Farmers Alliances
Begun in the late 1880s (Texas first – the Southern Alliance; then in the Midwest—the Northern Alliance).
Built upon the ashes of the Grange.
More political and less social than the Grange.
Ran candidates for office.
Controlled 8 state legislatures & had 47 representatives in Congress during the 1890s.

13. United We Stand, Divided We Fall
In 1889 both the Northern and Southern Alliances merged into on—the Farmers’ Alliance.

14. The Populist (Peoples’) Party
1890 Election:
So. Alliance - wanted to gain control of the Democratic Party.
No. Alliance - ran 3rd Party candidates.
1892 à 800 met in St. Louis, MO
majority were Alliance members.
over 100 were African Americans.
reps. of labor organizations & other reformers (Grange, Greenback Party).

15. The Populists
The Farmers’ Alliances formed a new political party, The People’s Party or the Populists. Their platform called for
An increased circulation of money
Unlimited minting of silver
A progressive income tax which would put a greater financial burden on the wealthy industrialists and a lesser one on farmers.
Government-owned communications and transportation systems
An eight-hour work day
The Populists sought to unite African American and white farmers.
The Populist candidate for President, William Jennings Bryan, won most of the western and southern states but lost the election. However, populist ideas lived on. In the decades ahead, reformers known as Progressives applied populist ideas to urban and industrial problems.

16. Platform of Lunacy

17. The Populist (Peoples’) Party
Founded by James B. Weaver and Tom Watson.
Omaha, NE Convention in July, 1892.
Got almost 1 million popular votes.
Several Congressional seats won.
James B. Weaver, Presidential Candidate
& James G. Field, VP

18. Organizing Farmer Protests
Organized in 1867 in response to farmers’ isolation, it helped farmers form cooperatives which bought goods in large quantities at lower prices. The Grange also pressured government to regulate businesses on which farmers depended.
The Grange
Another powerful political group, the Farmers’ Alliance called actions that many farmers could support. The alliance won support for women’s rights. The African Americans worked through a separate but parallel “Colored Farmers’ Alliance.”
Farmers’ Alliance
Government Response
In 1887 President Cleveland signed the Interstate Commerce Act. It regulated prices that railroads charged to move freight between states. It also set up the Interstate Commerce Commission to enforce laws.

19. Interstate Commerce Act - 1887

20. Omaha Platform of 1892 System of “sub-treasuries.”
Abolition of the National Bank.
Direct election of Senators.
Govt. ownership of RRs, telephone & telegraph companies.
Government-operated postal savings banks.
Restriction of undesirable immigration.
8-hour work day for government employees.
Abolition of the Pinkerton detective agency.
Australian secret ballot.
Re-monetization of silver.
A single term for President & Vice President.

21. 1892 Election

22. Populism

23. Govt.-Owned Companies

24. Bi-Metallism Issue

25. The
Panic
of 1893

26. Causes of the 1893 Panic Begun 10 days after Cleveland took office.
Several major corps. went bankrupt.
Over 16,000 businesses disappeared.
Triggered a stock market crash.
Over-extended investments.
Bank failures followed causing a contraction of credit [nearly 500 banks closed].
By 1895, unemployment reached 3 million.
Americans cried out for relief, but the Govt continued its laissez faire policies!!

27. Panic Spreads!

28. Here Lies Prosperity

29. Written by a Farmer at the End of the 19c
When the banker says he's broke And the merchant’s up in smoke, They forget that it's the farmer who feeds them all. It would put them to the test If the farmer took a rest; Then they'd know that it's the farmer feeds them all.

30. Coxey’s Army, 1894
Jacob Coxey & his “Army of the Commonweal of Christ.”
March on Washington - “hayseed socialists!”

31. Cleveland’s second term - 1893-1897 (unpopular)
Panic of 1893
Millions of workers lost jobs or had wages slashed
Coxey’s army demanded gov’t create jobs for unemployed
Repealed Sherman Silver Purchase Act
Sent federal troops to Chicago during the Pullman strike of 1894

32. Result of Election Returns
Populist vote increased by 40% in the mid-term election year, 1894.
Democratic party losses in the West were catastrophic!
But, Republicans won control of the House.

33. The
1896
Election

34. Gold / Silver Bug Campaign Pins

35. William Jennings Bryan (1860-1925)
The “Great Commoner”

36. William Jennings Bryan
Prairie avenger, mountain lion,
Bryan, Bryan, Bryan, Bryan,
Gigantic troubadour, speaking like a siege gun,
Smashing Plymouth Rock with his boulders from the West.
Revivalist style of oratory.

37. Bryan’s “Cross of Gold” Speech
“You shall not press down upon the brow of labor this crown of thorns; you shall not crucify mankind upon a cross of gold!”
•both Democrats and Populists nominated him for President

39. Bryan’s “Cross of Gold”
Populist presidential candidate William Jennings Bryan, a former “silverite” Congressman, faced off against moderate Republican William McKinley.
During the 1896 Democratic Convention in Chicago, Bryan closed the debate over party platform with his Cross of Gold speech.
Using images from the Bible, he stood with his head bowed and arms outstretched and cried out:
“You shall not press down upon the brow of labor this crown of thorns. You shall not crucify mankind upon a cross of gold!”
So impressive was his speech that both Democrats and Populists nominated him for President.

40. Bryan: The Farmers Friend (The Mint Ratio)
18,000 miles of campaign “whistle stops.”

41. Democratic Party Taken Over by the Agrarian Left
Platform - tariff reductions; income tax; stricter control of the trusts (esp. RRs); free silver.

42. Mark Hanna: Republican National Committee Chairman The “Front-Porch” Campaign

43. William McKinley ( )

44. Mark Hanna to Candidate McKinley

45. The Seasoned Politician
vs.
The “Young” Newcomer

46. Election of 1896 Populists - Democrats: William Jennings Bryan
Working class and farmers
Free silver
Labor reform
“Cross of Gold” speech
Republicans: William McKinley
New tariff bill (raised)
Stronger gold standard
“A Full Dinner Pail”

47. 1896 Election Results

48. Map 18.5 The Elections of 1892 and 1896 (p. 540)

49. Into Which Box Will the Voter of ’96 Place His Ballot?

50. Election of 1896: Realignment

51. Why Did Bryan Lose? He did not form alliances with other groups.
His focus on silver undermined efforts to build bridges to urban voters.
He did not form alliances with other groups.
McKinley’s campaign was well-organized and highly funded.

52. The Next President of the U. S. - William McKinley

53. Gold Triumphs Over Silver
Gold Standard Act
confirmed the nation’s commitment to the gold standard.
A victory for the forces of conservatism.

54. The Wizard of Oz by L. Frank Baum

55. Heyday of Western Populism

56. Why Did Populism Decline?
The economy experienced rapid change.
The era of small producers and farmers was fading away.
Race divided the Populist Party, especially in the South.
The Populists were not able to break existing party loyalties.
Most of their agenda was co-opted by the Democratic Party.

57. But, Populism Still Lives!
Al Gore in 2000