2. Putting the Boot to the Tobacco Industry How to Successfully Plan Tobacco Prevention Activities

3. SWAT Structure: The BIG Picture SWAT Headquarters (OSDH -OTCP) SWAT Teams Adult Partners CX Coordinators (County) SWAT Regional Coordinators Empower youth to expose Big Tobacco CX SWAT Coordinators (County)

4. Priority Areas Priority Area I – Eliminate Secondhand Smoke Exposure Priority Area II – Prevent Youth Initiation Priority Area III – Promote Tobacco Cessation (quit) Services Priority Area IV – Reduce Tobacco Industry Influences Social Capital Assets

5. What are Indicators? Indicators are a tool to help you focus your tobacco prevention activities and bring change to your community. They are also used to measure your progress for tobacco prevention. Examples: 24/7 Earned media that exposes the tobacco industry Creating ordinances that mirror state tobacco laws

6. What are Social Capital Assets (SCA)? Social Capital Assets are different because, they reflect participation, support, and empowerment to achieve a common goal in tobacco prevention. Examples: Extent of community activism among youth Increase community participation Provide training

7. Planning vs. Flying by the seat of your pants

10. What Is Project Planning? Project planning is… A formal process A “futuristic” activity Proactive rather than reactive Sequential or stepwise Collaborative

11. Project Success Projects Succeed because: Members have a shared vision Members have a shared commitment Members receive recognition for their contributions

12. Project Failure Projects fail for a number of reasons: Lack of coordination Lack of resources Poor communication Inadequate planning Poor follow up

13. Steps for Planning…

14. What is a Planning Tool? A BIG picture of planned activities/events throughout the year (October 1, 2008-September 31, 2009) Not as specific as an Action Plan A map of where you want to go

15. SWAT Planning Tool for 20O8-2009 Event Name & Indicator or SCA Target Date AudienceComponentsItem Cost Total Cost 3/28/07 supplies (shoes, tags) SWAT gear (t- shirts) School approval Light refreshments Tobacco Industry Manipulation Training from Regional Coordinator $200 $1,000 $100 $ 1,300.00 KBD – Project 1200 SCA #3 (Extent of community Activism among youth to support tobacco control) 3/28/07 Students, teachers, parents, comm. members

16. What is an Action Plan? Actions sequenced over time Usually involving other team members When completed, makes a positive difference in our programs

17. The Rule of Three Three Actions Three Weeks Three team members

18. Action Plan TaskLeadDeadlineStatus (completed/working) Get School Approval 1.Tyler 2.Cierra 2/1/09 completed Gather list of SWAT gear to give to AP/CX 1.Justin 2.Shelby 2/18/09 working Receive Tobacco Industry Training 1.Kristy 2.Tanner 2/20/09 Name of Activity/Event: Kick Butts Day – Project 1200 Indicator or SCA: SCA #3 - Extent of community Activism among youth to support tobacco control Lead: Olustee SWAT Team Leadership Purpose/Outcome: To expose the tobacco industry with quotes and facts on boots that represent the 1200 people that die every day from tobacco use. Date and Time: March 28, 2008 Location: Olustee Schools in Olustee, Oklahoma Training Facilitator/Consultant: Mr. Drury, MSChell Kelly, Linda Carroll

19. SWAT Planning Tool for 20O8-2009 Event Name & Indicator or SCA Target Date AudienceComponentsItem Cost Total Cost

20. Action Plan TaskLeadDeadlineStatus (completed/working) Name of Activity/Event: Indicator or SCA: Lead: Purpose/Outcome: Date and Time: Location: Training Facilitator/Consultant:

21. Questions/Comments?