Presentation is loading. Please wait.

Presentation is loading. Please wait.

Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet.

Published byFerdinand Marshall Modified over 8 years ago

Similar presentations

Presentation on theme: "Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet."— Presentation transcript:

1 Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet Department KKL-JNF Online Marketing Tools for Your Use

2 Donation Process Pyramid

3 Mass Marketing Information Production: News and Marketing Tools: Internet, YouTube, Newsletter

4 Tools: Internet –personal code; Personal video; Targeted articles Personal Connections Personal Information; Donor Appreciation and Report Back; Video for annual donors events. Various Languages

5 Mass Media: Examples of News Updates Operation Protective Edge

6 Mass Media: Examples of News Updates France: Israel Today and Tomorrow

7 Canadian PM Harper at the Hula Lake Park Mass Media: Examples of News Updates

8 Special Events Missions and Ceremonies Conferences Mass Media: Examples of News Updates

9 Personal Communication: Examples of Reports Back to Donors. Efrat the psychologist, addressing the donors from Canada. “We are planning a big celebration for the opening of the new center, and we really hope you will join us. We are full of gratitude for the wonderful gift you have given us.” “Animals reflect what we are going through and help us understand ourselves better,” said Yonatan. Canada: Retorno – Center for Animal Assisted Therapy

10 Hernan Olisky from Moshav Mavkaim: “This shelter could save my life and the lives of other people. We have been given a feeling of safety.” “The contributions of Friends of KKL-JNF all over the world give us strength to be strong, to believe in our future and to know that we are not alone,” concluded Alon Schuster, Mayor of the Shaar Hanegev Regional Council. Personal Communication: Examples of Reports Back to Donors. International: Life Saving Portable Bomb Shelters

11 “All the sewage from the kibbutz used to flow into the streambeds, and this caused environmental damage,” said Gustavo Rochman, CFO of Kibbutz Hatzerim. Personal Communication: Examples of Reports Back to Donors. Australia: Hatzerim Water Reclamation Facility Brings Life to the Negev Australia: Hatzerim Water Reclamation Facility Brings Life to the Negev " Sigal Moran, Mayor of the Bnei Shimon Regional Council: “The true response to all those who would like to destroy us is to reinforce the communities and develop the region. We have been embraced by Jewish Communities all over the world, especially by Australia.”

12 Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel

13 Marketing Tools: Mass Media and Personal Communication Examples of special Internet section for your use:

14 Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel

15 Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel

16 Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section: 1,235,226 Number of views on the YouTube Channel this year: 101,791 Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section: 1,235,226 Number of views on the YouTube Channel this year: 101,791 The 3 most viewed sections:  News  Touring Israel in Nature  Afforestation and Ecology The 3 most viewed sections:  News  Touring Israel in Nature  Afforestation and Ecology Marketing Tools: Mass Media and Personal Communication Some Statistics and Data:

17 KKL-JNF YouTube Channel Marketing Tools: Mass Media and Personal Communication The 3 most viewed films:  Growing Forests in the Desert with 49,575 views.  Recycling Water in the Negev Desert with 10,846 views  Planting Trees, Pushing Back the Desert with 7,984 views The 3 most viewed films:  Growing Forests in the Desert with 49,575 views.  Recycling Water in the Negev Desert with 10,846 views  Planting Trees, Pushing Back the Desert with 7,984 views

18 Video productions and live broadcasts Examples of videos for fundraising events Marketing Tools: Mass Media and Personal Communication

19 Video productions and live broadcasts Examples of News videos Marketing Tools: Mass Media and Personal Communication

20 Video productions and live broadcasts Examples of videos in different languages Marketing Tools: Mass Media and Personal Communication

21 As always, we will be happy to help you with anything you might need for your work Please Contact us at: Email: ahuvab@kkl.org.ilahuvab@kkl.org.il Tel: 972-2-6583354 Please Contact us at: Email: ahuvab@kkl.org.ilahuvab@kkl.org.il Tel: 972-2-6583354

22

Download ppt "Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet."

Similar presentations

Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.

Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.
The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits.

The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits.
IAEA International Atomic Energy Agency EPR-Public Communications L-09 Audiences and Communication Channels.

IAEA International Atomic Energy Agency EPR-Public Communications L-09 Audiences and Communication Channels.
 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.

 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.
ETHS Freshman Biology Internship Experience. ETHS Biology Internship Student participation in a science internship has been an integral component of the.

ETHS Freshman Biology Internship Experience. ETHS Biology Internship Student participation in a science internship has been an integral component of the.
Supporting the Conservation and Appropriate Public Use of Canaan Valley National Wildlife Refuge The Nation’s 500 th Located at: Canaan Valley National.

Supporting the Conservation and Appropriate Public Use of Canaan Valley National Wildlife Refuge The Nation’s 500 th Located at: Canaan Valley National.
Fundraising Toolkit. Fundraising Instructions Online donations: During online registration through https://secure.getmeregistered.com/get_information.php?event_id=10923.

Fundraising Toolkit. Fundraising Instructions Online donations: During online registration through
Content Hosted on JDSupra.com. Alerts, articles, blog posts…

Content Hosted on JDSupra.com. Alerts, articles, blog posts…
World Wisdom Alliance (Working Framework). Mission To effectively address our growing global / local societal and ecological challenges and opportunities.

World Wisdom Alliance (Working Framework). Mission To effectively address our growing global / local societal and ecological challenges and opportunities.
Fundraising Toolkit. Fundraising Instructions Online donations: 1.Visit https://secure.getmeregistered.com/get_information.php?event_id=11350https://secure.getmeregistered.com/get_information.php?event_id=11350.

Fundraising Toolkit. Fundraising Instructions Online donations: 1.Visit
This webinar is brought to you by CLEONet www.cleonet.ca CLEONet is a web site of legal information for community workers and advocates who work with low-income.

This webinar is brought to you by CLEONet CLEONet is a web site of legal information for community workers and advocates who work with low-income.
Friend My CAC: Friend My CAC: Why Facebook, Twitter & Social Networking Matter Presented by: Adam Rosenberg Executive Director, Baltimore Child Abuse Center.

Friend My CAC: Friend My CAC: Why Facebook, Twitter & Social Networking Matter Presented by: Adam Rosenberg Executive Director, Baltimore Child Abuse Center.
Social Media Marketing. Social Media Marketing / Viral Marketing.

Social Media Marketing. Social Media Marketing / Viral Marketing.
About the Fair Our Back-to-School Fair is a way to welcome students and families to a new school year, spread awareness about foster children, provide.

About the Fair Our Back-to-School Fair is a way to welcome students and families to a new school year, spread awareness about foster children, provide.
[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.

[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.
Your Annual Fundraising Strategy November 11, 2008 Alberta Council for Environmental Education Facilitator: Pat Christie, CFRE.

Your Annual Fundraising Strategy November 11, 2008 Alberta Council for Environmental Education Facilitator: Pat Christie, CFRE.
What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.

What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.
COMMUNICATING WITH YOUR MEMBERS Tools and Strategies  Mark Huelskamp  ASSE Web Developer / Designer  Brianna Breshears  ASSE Social Media Specialist.

COMMUNICATING WITH YOUR MEMBERS Tools and Strategies  Mark Huelskamp  ASSE Web Developer / Designer  Brianna Breshears  ASSE Social Media Specialist.
Montgomery County, Maryland Division of Solid Waste Services Recycling Volunteer Program COG Recycling Committee July 16, 2009.

Montgomery County, Maryland Division of Solid Waste Services Recycling Volunteer Program COG Recycling Committee July 16, 2009.
Diabetes.org/stepout1-888-DIABETES Step 1:Go to diabetes.org/stepout Step 2:Click on the “Join Team” link. If starting a Team Click on “Start a Team” link.

Diabetes.org/stepout1-888-DIABETES Step 1:Go to diabetes.org/stepout Step 2:Click on the “Join Team” link. If starting a Team Click on “Start a Team” link.

Similar presentations

Ads by Google