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GLOBAL AND REGIONAL PERSPECTIVES: SOCIAL MEDIA Ronica Clark, Matt Fitzsimmons, DeAndre Fuller Pers 2730 Wing Lee.

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Presentation on theme: "GLOBAL AND REGIONAL PERSPECTIVES: SOCIAL MEDIA Ronica Clark, Matt Fitzsimmons, DeAndre Fuller Pers 2730 Wing Lee."— Presentation transcript:

1 GLOBAL AND REGIONAL PERSPECTIVES: SOCIAL MEDIA Ronica Clark, Matt Fitzsimmons, DeAndre Fuller Pers 2730 Wing Lee

2 SOCIAL MEDIA : RONICA CLARK  It is the social interaction among people in which they create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.  The most common are Twitter, Facebook and Instagram

3 FACEBOOK: RONICA CLARK  Studies show that Facebook accounted for 58.88 percent of all social media site visits in September 2014.  50.2% of California’s internet population are Facebook users, and 54.2% of Georgia’s internet population are Facebook users.

4 FACEBOOK COMPARISON: RONICA CLARK  56% of UK consumers use Facebook.  In the UK, there’s an estimated 479 minutes per month being used on Facebook by each user.  In the US, the average daily time spent on Facebook is 21 minutes, which is 651 minutes per month.  US figures showed that one out of three people in the US were visiting Facebook every day.

5 TWITTER: MATT FITZSIMMONS  6 of the top ten fastest growing cities are from the US, with New York City leading the way.  Twitter is the new hottest social media trend with Facebook, Instagram, MySpace, Linkedin, and Google+ trailing.

6 TWITTER COMPARISON: MATT FITZSIMMONS  Per Capita the UK ranks 4th in the world to the US 5th  However 62% of the people in the US have and use Twitter compared to only 8% in the UK.  The UK is second highest in social media use per capita with a whopping 57%.

7 WHAT IT MEANS: US VS. UK MATT FITZSIMMONS  The UK elder generation has taken to social media use much more than that of the US.  The use of social media however is very similar, and with advertising and information, looks to be here to stay with both countries.  The true effects of the social media are global.

8 INSTAGRAM FACTS DEANDRE FULLER  Instagram launched in October of 2010.  It was acquired by Facebook in 2012.  Over 50% of the Instagram population is located outside of the United States.  It’s most commonly used of adults aging 18-29.

9 INSTAGRAM COMPARISON: DEANDRE FULLER  Nearly 3.5 million people in the US accessed Instagram at least once per month in 2013.  Around 340,000 Instagram users are from the UK.  53.5% Instagram users are in the United States.  4.0% Instagram users are in the United Kingdom.

10 CONCLUSION  With all the variety of social media, there is no end in sight to the social media craze.  Expanding the depth of social media has its pitfalls, but ultimately brings communication to a higher level around the globe.  Social Media is here to stay and grow and can help society.

11 REFERENCES  http://holykaw.alltop.com/wp-content/uploads/2011/01/19620756- media_httpbloghubspot_xcjhJ.jpg http://holykaw.alltop.com/wp-content/uploads/2011/01/19620756- media_httpbloghubspot_xcjhJ.jpg  https://www.sysomos.com/docs/Inside-Twitter-BySysomos.pdf https://www.sysomos.com/docs/Inside-Twitter-BySysomos.pdf  http://www.hitwise.co.uk/ http://www.hitwise.co.uk/  http://www.digitalstrategyconsulting.com/intelligence/2011/10/top_10_uk_ social_media_sites_f_1.php http://www.digitalstrategyconsulting.com/intelligence/2011/10/top_10_uk_ social_media_sites_f_1.php  http://www.statista.com/study/24591/facebook-in-the-united-kingdom-uk- statista-dossier/ http://www.statista.com/study/24591/facebook-in-the-united-kingdom-uk- statista-dossier/  http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from- facebook-and-twitter-to-instagram-and-pinterest-infographic/ http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from- facebook-and-twitter-to-instagram-and-pinterest-infographic/


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