1. https://www.youtube.com/watch?v=i0kWvf6wJyw

3. The King Merry Berry Madeye Munday

4. The King Video Clip Introduction “Suitable sound bite / video clip from Mrs King” “I wasn’t born with a silver pen in my hand I worked hard to become the leader that I am today…….. etc You’re a total shambles your fired

5. The humble cake has become a hero of our times. We’re baking them, buying them, selling them, reading and watching TV programmes about them. While the global economy crumbles, an army of bakers has been beavering away in kitchens throughout the land, selling scones and cupcakes and, more importantly, acting as a powerful rising agent for national revenue. Where once hemlines were an indicator of the state of the stock market, with this recession we seek sweet salvation. Last year we bought more than 110 million cupcakes – nearly two each for every man, woman and child. And that’s not counting the confections we made at home, quite a sum when you consider that 58 per cent of us tried baking in 2012, up from 27 per cent in 2011.

8. Johnson & Lyne have been at the forefront of sugar craft since 2009. Baking runs through their very veins like treacle over hot sponge and they are now masters of the Cupcake in the UK. With a celebrity client list to have a sugar rush over they are now undoubtable the crème de la crème of South Ockendon.

9. 1min to Pitch your cupcake designs to Johnson & Lyne

10. The King Merry Berry Madeye Munday The Boardroom

11. Add sound bites