1. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Enabling Accessibility – The Adobe Systems Strategy Greg Pisocky, Adobe Systems, Incorporated

2. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Agenda  The Adobe View of Accessibility  The Adobe Accessibility Team  Supporting Designers and Authors in their Efforts  Support for Persons with Disabilities  Accessibility Standards Compliance  Working with Assistive Technology Vendors  Support for a Variety of Formats  Providing Information and Accessibility Related Resources 2

3. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What is Accessibility? The Adobe View  Accessibility involves two key issues:  How users with disabilities access electronic information  How content designers, developers, and authors produce content that functions with assistive devices used by individuals with disabilities.  Accessibility is not a feature  It’s about Best Practices, processes, and techniques

4. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Importance of Best Practices: Accessibility is NOT a Feature, It’s a Result  There is NO Accessibility Button – Accessible Content Creation is a Process NOT a Feature  Achieving Accessibility Requires Human Testing in addition to Automated Checking  Checking Can Only Detect for the Presence or Lack of Required Items  Cannot Check if an Item is Correct or Appropriate  Accessibility is a New Item for the Production Workflow – Like Authoring, Layout, Proofreading, etc.  Note Also, Publishers Will Need to Employ a Variety of Techniques and Methods

5. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Providing Support for Accessibility: Adobe’s Accessibility Team Andrew Kirkpatrick Group Product Manager Boston Michael Jordan Accessibility Engineer Boston Kiran Kaja Accessibility Engineer London Matt May Accessibility Evangelist Seattle Wenxin Zhu Intern Seattle Pete De Vasto Accessibility QE San Jose, CA Greg Pisocky Business Development DC 5

6. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Role of the Accessibility Team  Adobe’s Accessibility Team provides advisory and consulting role around accessibility issues during product development  Product Teams are responsible for implementing accessibility in the products and developing accessibility associated deliverables as part of the Product Life Cycle  The Accessibility Team advises and assists in the production of deliverables such as presentations, demos, and other collateral  Participates in and influences accessibility standards development  The Accessibility Team provides support to the Field, Account Managers and Systems Engineers

7. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Strives to Make Its Authoring Tools Enable the production of Accessible Content  Adobe Acrobat X Pro  Accessibility Repair and Validation  Adobe ADEP Designer  Accessible Forms using PDF, XML, Flash, Flex  Adobe Bridge  Can Store Alt Text for Images as Meta Data  Adobe Connect  Accessible Web Conferencing with Captions  Adobe Contribute  Accessibility Options  Adobe Digital Editions  Works with Assistive Technology  Adobe Dreamweaver  Accessible HTML Authoring  Adobe Flash Professional  Accessibility Panel  Adobe FrameMaker  Accessible PDF and HTML  Adobe InDesign  Accessible PDF, eBook, HTML and XML  Adobe Photoshop, Illustrator  provide Alt Text for Images  Accessible User Agents:  Adobe Reader, Adobe Flash Player 7

8. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Providing Accommodation for a Variety of Disabilities (the PDF example)  Accommodation Achieved With or Without 3 rd Party Assistive Technology  Blindness  (Text to Speech functionality: Read Out Loud and Screen Reader Compatibility also support for Braille output – refreshable keyboards, Braille embossers)  Low Vision  (Text to Speech functionality, Support for Magnification and Large Type Display: Reflow, High Contrast Viewing, Read Out Loud, Screen Magnifier Compatibility)  Limited Mobility  (Autoscroll, numerous keyboard equivalents, compatibility with alternate input devices, Support for Voice Recognition - Dragon, ViaVoice)  Cognitive  (Read Out Loud, Compatibility with TextHelp’s PDFAloud which highlights content as it is being spoken)

9. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The PDF File Format: PDF Standards and Accessibility Standards are related  Accessibility Standards  Section 508 –June 2001  PDF/UA - ISO DIS 14289  WCAG 2.0 – December 2008  Common Look and Feel (CLF) 2.0 – 2010 through 2012  Support for Accessibility APIs  MSAA  iAccessible2

10. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Product Accessibility Support  Work in conjunction with conventional Assistive Technology (AT) Screen readers, alternate input devices, speech to text  Freedom Scientific (JAWS)  GW Micro (Window Eyes)  NVDA (Non Visual Desktop Access)  Support for a variety of formats (PDF, XML, eBook, Flash, HTML)  Accessible video through support for a new World Wide Web Consortium (W3C) caption data standard (TTML or Timed Text XML FIle – formerly known as DFXP) in its FLVPlaybackCaptioning component and through accessible player controls for FLV and H.264 video. 10

11. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Influence Beyond Adobe: Many Products Now Generate Tagged PDF 11  Adobe  Acrobat  InDesign®  LiveCycle ES  FrameMaker®  Microsoft  Word  Excel  PowerPoint  Publisher  Visio  OpenOffice.org  Writer  Impress  Calc  Draw

12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Voluntary Product Accessibility Template (VPAT)  Accessibility section 508 compliance form VPAT  What: US Federal law requires that agencies of the federal government only purchase software and other electronic and information technology that meet certain guidelines concerning whether that technology, and the content it produces are accessible to persons with disabilities.  Value to You: Even if you are not bound by the provisions of Section 508, the VPAT is an informative document which describes how a given product complies with a variety of Accessibility Standards  Where Located: http://www.adobe.com/accessibility/products/compliance/ http://www.adobe.com/accessibility/products/compliance/  In the event a product appears to be missing a VPAT, contact Greg Pisocky directly at gpisocky@adobe.comgpisocky@adobe.com 12

13. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Additional Resources  Adobe’s Accessibility Website: Your Portal to Product Related Accessibility Information  www.adobe.com/accessibility www.adobe.com/accessibility  Adobe’s Voluntary Product Accessibility Templates VPATs  www.adobe.com/accessibility/products/compliance/ www.adobe.com/accessibility/products/compliance/  Adobe TV Accessibility Channel  http://tv.adobe.com/channel/government/accessibility/ http://tv.adobe.com/channel/government/accessibility/ 13

14. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Additional Contacts  Andrew Kirkpatrick (notre directeur)  Group Product Manager for Accessibility located in Waltham, MA  781-839-1409 x31409  akirkpat@adobe.com akirkpat@adobe.com  Greg Pisocky (moi / me)  571-765-5410  gpisocky@adobe.com 14

15. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.