Presentation on theme: "We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library Good."— Presentation transcript:
We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library firstname.lastname@example.org Good morning
Selection Development Features Marketing & Monitoring Raising apps for fun and profit !
BPLs STRATEGIC PLAN Enhance the customer experience through service transformation Enhance the user experience by offering an array of integrated electronic resources Broaden self-serve options for customers Its all part of the plan…
BPL Technology Plan SOLS webinar on mobile apps in April 2010 Boopsie offered discount to participants SOLS grant to cover cost of installation ($1,000) Seattle & Santa Clara launched Boopsie apps to good reviews So many apps, so little money
Selected Boopsie BPLs Strategic Plan Discounts from Boopsie & SOLS grant App works on Blackberry, Android & iPhone/iTouch 2500 WLU Brantford students Good reviews
Cloud based process Created Google Docs account to enter, share and edit information between BPL and Boopsie Cloudy with a chance of apps
Cloud based process Created Google Docs account to input Cloudy with a chance of apps
Horizon utility used to upload catalogue via FTP to BPLs external web server Entire catalogue uploaded weekly Some catalogue records required clean-up Utility caused crashes Crashes are app- alling
Create graphics Graphics for the app: icons, banners, splash image, iTunes Store image Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc. Caution: Graphic images!
Write promotional copy Name your app: 10-12 characters Blackberry/Android promo copy: 80 characters Blackberry/Android descriptive copy: 325 characters iTunes App Store copy: 4,000 characters To app, or not to app…
Nancy Wolf Manager of I.T. email@example.com Paula Thomlison Manager of Marketing firstname.lastname@example.org Lita Barrie CEO, Grimsby Public Library email@example.com For more info….