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2013 Marketing Program Update. 2012/2013-updates 2013 Product Innovation 2013 Marketing 2013 Calendar Agenda 2.

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Presentation on theme: "2013 Marketing Program Update. 2012/2013-updates 2013 Product Innovation 2013 Marketing 2013 Calendar Agenda 2."— Presentation transcript:

1 2013 Marketing Program Update

2 2012/2013-updates 2013 Product Innovation 2013 Marketing 2013 Calendar Agenda 2

3 3 Product Innovation: Packaging Updates NeuroPassion: Function Updated, Flavor addedNeuroSonic Function updated. Flavor added,NeuroSleep: Function updated. Flavor added. New SKU: Daily Immunity. Flavor added.NeuroBliss Function Updated. Flavor added.NeuroTrim: Function updated. Flavor added. Each SKU’s packaging is being updated to better reflect function and add flavor.

4 4 Product Innovation: Packaging Updates NeuroPassion: Function Updated, Flavor addedNeuroSonic Function updated. Flavor added,NeuroSleep: Function updated. Flavor added. New SKU: Daily Immunity. Flavor added.NeuroBliss Function Updated. Flavor added.NeuroTrim: Function updated. Flavor added. Each SKU’s packaging is being updated to better reflect function and add flavor.

5 Print 2013 National Marketing Campaign Neuro’s 2013 national campaign is currently being built to specifically positively impact Walgreens business. 5 Sampling Media Digital Consumer Engagement Platforms Targeted Impressions: Ages18-34, 50/50 M/F, Middle & Upper Income, Health Conscious

6 Neuro Trade Calendar 6 The 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses

7 7 ELTON JOHN AIDS FOUNDATION ACADEMY AWARDS VIEWING PARTY Neuro sponsored the star-studded event, which raised over $6 Million for EJAF 7

8 8 OVER 225 MILLON IMPRESSIONS AND COUNTING The Today Show Good Morning America CNN MSNBC ABC/CBS/NBC affiliates FOX USA TODAY Huffington Post NY Post MTV E! Entertainment Tonight Extra Access Hollywood

9 9 MORE CELEBRITY PHOTO’S AND MEDIA HITS TO COME…

10 Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high- stakes gambling, starring Golden Globe and Academy Award® Winner Ben Affleck and Justin Timberlake. Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation. neuro will host this star-studded event and will give Away a Grand Prize Trip to attend this posh party! 2013 Neuro Calendar – Anchors WHAT CONSUMER/ DISTRIBUTOR Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party* Promoted in-store and online -$0.50 Coupon -POS Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party - Movie passes - POS, $0.50 coupons RETAIL SUPPORT Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists. More details soon. Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close - iTunes Cards - POS 2013 Anchor Activations are centered around Entertainment, Movies, and Music

11 11 Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade Consumer giveaways, including trips to walk the red carpet, and exclusive getaways experiences at Caesar’s properties Retail incentives, full suite of POS tying in to the film Overview Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake! Walgreens Activation Walgreens consumers will be awarded 3 levels of unique experiences: Experience 1: VIP Las Vegas Experience to attend the world wide premier of RUNNER RUNNER. Including Airfare for 2 3 Days/2 Nights at a Caesars property Gaming Lessons/Play Entertainment packages Experience 2: Weekend getaway at a Caesar’s Entertainment Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property/Movie Passes TRI 2 Partnership-Runner Runner

12 12 Merchandising & POS Opportunities Neuro would like to be considered immediately for trial and trade opportunities at Walgreens.

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