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2013 Category Selling Presentation. 2013 Marketing Update 2013 Programming Agenda 2.

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Presentation on theme: "2013 Category Selling Presentation. 2013 Marketing Update 2013 Programming Agenda 2."— Presentation transcript:

1 2013 Category Selling Presentation

2 2013 Marketing Update 2013 Programming Agenda 2

3 3 In the Enhanced shelf space, functional brands are driving growth in 2012 Functional Brands Drive Growth in Grocery NIELSEN TOTAL US GROCERY DATA ENDING 9/1/12

4 2013 Neuro Trade Calendar The 2013 calendar is broken in to trimesters, each with an anchor activation and 2 functional focuses

5 Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high- stakes gambling, starring Academy Award® Winner Ben Affleck and Justin Timberlake. Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation. neuro will host this star-studded event and will give away a Grand Prize Trip to attend this posh party! 2013 Neuro Calendar – Anchors *Event not associated with the Academy of Motion Arts and Sciences **Premier location has not yet been determined by Studio WHAT CONSUMER/ DISTRIBUTOR Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party* Promoted in-store and online -$0.50 Coupon -POS Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party - HULU Plus and Movie passes - POS RETAIL SUPPORT Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists. More details soon. Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close - iTunes Cards - POS 2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing

6 6 Anchor Activation and Retail Marketing Neuro would like work with CVS immediately to activate Anchor Programing and other retail marketing drivers Sampling Print Ads Display programs Cold-serve opportunities Cross promotions/affinities Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake National and Regional promotion by Neuro, Fox Studios, & Ceasars Entertainment on-air, online, and in the trade Consumer giveaways, retail incentives, full suite of POS tying in to the film Retail Marketing Initiatives Tri II Anchor Programing

7 7 Neuro 2013 Calendar & Pricing CVS Pricing & Promo Calendar Neuro recommends the following calendar for maximum profit opportunity in weeks every day value at $ weeks in promo at $2/5 POSTrimSleepSunPassionSonicBliss 2013JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.OctoberNov.Dec. Suggested retail $2.69 $2.69 $2.69 2/$5$2.69 $2.69 2/$5$2.69 $2.69 2/$5$2.69 $2.69 Cost of goods $19.25 $18.00$19.25 $18.00$19.25 $18.00$19.25

8 neuro custom Program for CVS February, 2013 To: Area #3 Store Managers Re:neuro coupon with case stacker for your stores! Time:April 2013 __________________ ______________________________________________________________________________________________ attaches to vault with zip tie or to a rack or shipper with adhesive on the back of the coupon pad SAVE $1.00 When you buy two – Availability Each store will carry neuro Cold vault set to POG Supported with tear pad of $1 off when you buy two neuro Passion, Sonic, Sleep, Sun, Bliss & Trim – EDLP $18 case price Retail at 2/$5 (40% margin) – Display Resource Case Stacker Tear pad coupons $1 off when you buy two neuro


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