1. Entertainment Marketing: Publicity

2. Public Relations – any activity designed to create a favorable image toward a business, its products or its policies. Public Relations – any activity designed to create a favorable image toward a business, its products or its policies. Publicity – a specific type of public relations that involves placing positive and newsworthy information about a business, its products or its policies in the media. Publicity – a specific type of public relations that involves placing positive and newsworthy information about a business, its products or its policies in the media.

3. Examples of Publicity: Reviews of motion pictures by industry critics on television Reviews of motion pictures by industry critics on television Pro: This is a rewarding way to promote a movie because it is of no cost to the motion picture business. Pro: This is a rewarding way to promote a movie because it is of no cost to the motion picture business. Con: The review of the movie can be either positive or negative Con: The review of the movie can be either positive or negative Pro/Con: People find movie reviews to be believable because it is unbiased information. Pro/Con: People find movie reviews to be believable because it is unbiased information.

4. Most Successful Form of Publicity: Recognition on various award shows Nominations are a promotional bonanza for a Nominations are a promotional bonanza for a motion picture, director, studio, star. When music albums, motion pictures, television show and plays win awards = exciting media coverage = increased sales from positive publicity When music albums, motion pictures, television show and plays win awards = exciting media coverage = increased sales from positive publicity Promoters use these awards to promote their products (movies, actors, albums, tv shows) to the public. Promoters use these awards to promote their products (movies, actors, albums, tv shows) to the public. Print, Radio and TV ads will mention a film has won certain awards and/or it was a “nominated” film. Print, Radio and TV ads will mention a film has won certain awards and/or it was a “nominated” film. Ex: Oscar winning Departed will be available on DVD March 16th Ex: Oscar winning Departed will be available on DVD March 16th

5. Studios spend as much as $15 million on marketing; Studios spend as much as $15 million on marketing; Best Picture is likely to bring in an extra $100 million in ticket sales Best Picture is likely to bring in an extra $100 million in ticket sales

6. Award Shows Marketing In Action: Designers – celebrities showcase formal ware of major celebrities and often “drop” names on the red carpet. Designers – celebrities showcase formal ware of major celebrities and often “drop” names on the red carpet. Companies compile branded products in presenter gift bags. Companies compile branded products in presenter gift bags. Ex: Personalized M & M’s Ex: Personalized M & M’s Ex: Lorel’ silver leopard bag for presenters; imitation bag available online for consumers to buy; all proceeds go to charity. Ex: Lorel’ silver leopard bag for presenters; imitation bag available online for consumers to buy; all proceeds go to charity. Lorel’ “makeup station” where celebrities can get “touched-up” Lorel’ “makeup station” where celebrities can get “touched-up” Commercials throughout the Oscar’s Commercials throughout the Oscar’s Bling – jewelry is loaned to celebrities to wear on Oscar evening Bling – jewelry is loaned to celebrities to wear on Oscar evening Sponsors Sponsors

7. Major Players Academy Awards (Oscars)- Excellence in all aspects of film, presented by the Academy of Motion Picture Arts & Sciences Academy Awards (Oscars)- Excellence in all aspects of film, presented by the Academy of Motion Picture Arts & Sciences Golden Globes - Excellence in all aspects of film and television presented by the Hollywood Foreign Press Golden Globes - Excellence in all aspects of film and television presented by the Hollywood Foreign Press Emmy - Excellence in television programming presented by the Academy of Television Arts & Sciences Emmy - Excellence in television programming presented by the Academy of Television Arts & Sciences Grammy - Excellence in musical performance, song writing and composing, and producing, presented by the National Academy of Recording Arts & Sciences Grammy - Excellence in musical performance, song writing and composing, and producing, presented by the National Academy of Recording Arts & Sciences Tony - Excellence in all aspects of theater production, presented by the American Theatre Wing Tony - Excellence in all aspects of theater production, presented by the American Theatre Wing