1. Thunderdome Project Process Planning Channel Kick-Off Meeting Review Editorial Requirements Document and map out plan for channel: initial roadmap (minimum viable product; phasing) Attendees: Channel Manager, Product Manager, Project Manager, Product Marketing, Tech Strategist, UX Pre-Meeting: Channel Manager provides Editorial Requirements Document to attendees Channel Manager sends PRDx to Product Council Product Marketing provides Competitive Landscape Analysis PRD Development Research/Evaluate/Contract with Partners: Channel Manager, Business Development, Tech Strategist Develop P&L: Product Manager, Sales, Finance Traffic Projections: Channel Manager, Product Manager, Digital Analyst Product Backgrounder: Product Marketing Send PRD to Product Council: Product Manager

2. Thunderdome Project Process Approval, Development, Communications Project Management controls development through Sprint process PRD Approved by Product CouncilTo Digital Committee if cost is over $10K Communications Begins as soon as PRD is approved: Direct emails to regional leadership (Product Manager) Review on weekly product calls (Product Manager) Monthly product emails (Product Marketing) Documents added to intranet (Product Marketing) Begins immediately after launch: Content communications (Channel Manager)

3. DFM Roles & Responsibilities Channel Manager Define Product Vision Define Requirements for new products and enhancements Provide product assets (feeds, URLs, logos, photos, embed codes, players, galleries, URLs, APIs, access codes, passwords, etc.) Participate in QA Maintain product Communicate updates to stakeholders after product launch Evaluate KPIs Feed into Product Roadmap – KPIs, new partners, industry trends, competition, etc. Product Manager/Owner Write PRDx, PRD and User Stories (Review with all with Channel Manager) Intermediary between Channel Manager and Project Management Coordinate with stakeholders (Sales, Marketing, Ad Ops, Finance) Participate in QA Evaluate KPIs Maintain Product Roadmap with input from Channel Manager, other stakeholders, external forces Project Manager/Scrum Master Manage Agile Development/Sprint process Intermediary between Product Manager and Development

4. DFM Roles & Responsibilities Sales Develop sales plan Provide revenue for P&L Feed into Product Roadmap – customer comments, sales opportunities, etc. Product Marketing Provide competitive analysis, industry trends Compile and update Product Backgrounder and monthly emails