1. Today’s Topic Holiday Awareness Campaign

2. Winter Holiday Waste Between Thanksgiving and New Year’s, an extra million tons of waste is generated each week Source: CalRecycleCalRecycle © Alita Bobrov | Dreamstime.comAlita Bobrovom © Stephen Orsillo | Dreamstime.comStephen Orsillo © 2012 ECOS Education LLC © Alita Bobrov | Dreamstime.com

3. Christmas Trees Approximately 33 million Christmas trees are purchased in the United States. 15 million go to the landfill Christmas trees can be turned into mulch, or be composted Source: United States Environmental Protection Agency (EPA)United States Environmental Protection Agency (EPA) © 2012 ECOS Education LLC © Vlue | Dreamstime.com

4. Wrapping Paper Waste Half of the paper Americans consume is used to wrap and decorate products. Find creative ways to wrap presents Source: RecycleWorksRecycleWorks © 2012 ECOS Education LLC

5. Gifts for the holidays Give gifts that require little or no packaging Consider the durability of a product before you buy it Cheaper items often wear out quickly, creating waste and costing you money. Source: United States Environmental Protection Agency (EPA)United States Environmental Protection Agency (EPA) © Shariff Che\' Lah | Dreamstime.comShariff Che\' Lah © 2012 ECOS Education LLC

6. Energy Consumption Between Thanksgiving and New Years, Americans boost their energy consumption by 27% © Vivian Mcaleavey | Dreamstime.comVivian Mcaleavey Source: RecycleWorksRecycleWorks © 2012 ECOS Education LLC

7. Buy LED Holiday Lights LED Holiday Lights use 90% less energy than traditional holiday lights © Chris Hill | Dreamstime.comChris Hill.com Source: U.S. Department of EnergyU.S. Department of Energy © 2012 ECOS Education LLC

8. Holiday Greeting Cards An estimated 2.65 billion holiday cards are sold each year in the United States, enough to fill a football field 10 stories high. © Kiscso | Dreamstime.comKiscsotime.com Source: ULS ReportULS Report © 2012 ECOS Education LLC

9. Use Rechargeable Batteries About 40% of all battery sales occur during the holidays Batteries contain heavy metals like mercury and lead, which can effect human health when they are thrown away. This can increase the toxicity levels of the landfills and pollute the underground water table Buy rechargeable batteries for gifts and recycle your old batteries Source: The United States Environmental Protection Agency (EPA)The United States Environmental Protection Agency (EPA) © Piotr Zajc | Dreamstime.comPiotr Zajc.com Source: Wikianswers.comWikianswers.com © 2012 ECOS Education LLC

10. Marketing Plan for Holiday Awareness Campaign Break up into groups Discuss which topic you want to present - review the facts as a group. Brainstorm as a group ideas for a good PSA, Poster, Class Presentation or article © 2012 ECOS Education LLC

11. Campaign Topics 1. Wrapping Paper 2. Toy Packaging 3. Christmas Trees 4. Energy Consumption 5. Greeting Cards 6. Batteries © 2012 ECOS Education LLC

12. The Assignment 1.Pick one fact and expand upon it 2.Determine the story you want to show or tell 3.What types of pictures or images do you want to have? 4.End with a strong statement that provides a solution Storyboard the concept - fill out the storyboard template and present ideas to the teachers for review and approval © 2012 ECOS Education LLC

13. Educate & Act™ Environmental Education Program Brought to you by ECOS Education LLC Educating Children On Sustainability For Classroom Use Only Version 1.0 © 2012 ECOS Education LLC