1. INTRODUCTION
MÁTÉSZALKA PLANT
Korcsok György

2. SHORT HISTORICAL OVERVIEW
1951 Date of foundation
1975 Start the milk powder production
Expand the product portfolio
Date of Nutricia acquisition
Milk processed at the time of acquisition: L /day
Product portfolio: Túró Rudi, UHT products,
Condensed milk, Milk powder
Number of people employed at the time of acquisition: 275
2001 Stop the coffee cream production
UHT line relocation to Debrecen
Increase the TR line capacity
New owner: Friesland Coberco Dairy Food
2002 New section of the Turó Rudi production hall was finshed

3. ORGANOGRAM
TOTAL EMPLOYEES: 243

4. MAJOR PRODUCTS Túró Rudi 33 SKU’S Milk Powders 6 SKU’S
Nature Túró Rudi
Flavoured Túró Rudi
Cocoa Túró Rudi
Milk Powders 6 SKU’S
SMP
WMP
3. Condensed Milk 5 SKU’S
In tube
In barrel

5. MILK SUPPLIES
Milk supplies in the Budget 2003 ( data in thousand liters):
Túró Rudi line: th litres
Milk powder & Condensed Milk line: th litres
TOTAL PLANNED MILK SUPPLIES: th litres

6. SPECIAL PRODUCT: TÚRÓ RUDI
Name : Túró Rudi
Type : Dairy Snack
Weight : 23g, 30g, 51g
Variants : Nature Rudi
Flavoured Rudi
Cocoa Rudi
Storage : 0-10°C
Shelf life : 18 days
Properties of filling
D.M. content %
Fat content %
Acidity pH
Ingredients
Curd
Chocolate coater
Sugar
Butter
Corn starch
Citric aroma
K-sorbate

7. BRIEF HISTORY OF THE TÚRÓ RUDI (1)
1954 Idea of new product was born
(practice in Moscow, Túró Eskimo, Mandeville Rudolf)
1966 First Túró Rudi production started somewhere in Budapest
1969 After a short period Túró Rudi production moved to Mátészalka.
Production : pcs/day
Shelf life : 2-3 days.
1976 Modification of the line.
1978 Production : pcs/day
1979 New plant is handed over in Mátészalka.
1981 Production : pcs/day
1984 Shelf life : 3-5 days.
Production : pcs/day
1985 New competitor: Kaposvári Dairy Company - Marcali plant, it was bought in 1999 by Danone

8. BRIEF HISTORY OF THE TÚRÓ RUDI (2)
1989 Increased requirements: hygiene and raw milk quality.
Shelf life : 7 days.
1993 Purchasing Hoyer line. 60 cm 18 rows.
Cavanna 07-es wrapping machines
Cavanna 11 wrapping machines for Double Rudi
Shelf life : 18 days.
1997 Coming of Fruit Rudi in 4 flavour.
1999 Acquisition of Szabolcstej Rt by Nutricia.
2000 Modifications in line 20 rows (Capacity extending).
Coming of Magnum Rudi (51g) on 18 rows.
Using of Modified starch. Step of pressing is removed.
New competitor : SOLE
2001 Capacity extension project started (New line, new building, etc.)
2002 New TR production hall was finished. (Quality improvement)

9. New competitor: Danone
PRODUCTION VOLUME OF TÚRÓ RUDI
New competitor: Sole
New competitor: Danone

10. Development of the market share in Hungary 2003

11. Main problems: Main tasks: PROBLEMS & TASKS IN 2003
High core temperature at the end of the old TR line
Cracks of the Rudi
Lack of CIP system
EU - number is suspended
Main tasks:
finish the Turó Rudi investment in time, in a planned quality, within the modified budget
acquire the EU number – possibility to export

12. PLANT INVESTMENTS IN 2003 Reconstruction of the old TR unit
Reconstruction of the milk reception line
Reconstruction of the material stores
Establishing a new chemical store
Improve the technological conditions of the condensed milk production
Maintain the milk powder production (air filter chamber, twin concentrate tanks , etc )
Renew the road system of the unit
Forming of the reception of the returns
Improve the treatment of the waste water

13. Further tasks of 2003
Extend the shelvelife of the normal Turó Rudi to 25 days
Finalise the technology of the export Turó Rudi
Improve the milk powder production
Improve the data collection system
Solve the storing of waste materials
Separate the TR production zones

14. Most important tasks of 2004
Refurbishment of the line B, to correspond to the standard of the A line
Diversification of the production on the home market
Development and start up of the export Turó Rudi
Refurbishment of the condensed milk production
Trials on the sour whey powdering

15. TR Quality Improvement
Actual month
Curd Production in closed cheese tanks