1. How to Get, Keep, and Engage on Social Media Chere Schmidt and Rhen Wilson

2. Kentucky Campaigns

3. Facebook Contest During the Kentucky Only One campaign, users will enter to win a vacation package. When users visit the page, they will be directed to the Facebook app

4. Call-to-Action “Like” Reveal Page The images here show examples of creative Facebook Reveal Images. Before “Like” After “Like”

5. Sign-Up App After new fans click “Like,” they can enter form for contest. Prominent call-to-action The entry form will require basic info and a check box for users to “uncheck” to opt-out of email communications from KentuckyTourism.com.

6. Sharing the Fun Once users are signed up, they will be asked to share it with their friends. Prominent social buttons for Facebook and Twitter and a call-to-action will encourage participants to share the sweepstakes with their friends and followers.

7. Fan of the Week Promotion Fans of KY’s Facebook page will submit photos of themselves in Kentucky. The favorite of the week will be displayed in the profile pic.

8. How Can the Regions Help? Develop a calendar that is in sync with Kentucky’s promotions Post on Facebook, Twitter and other appropriate social networks on ideal days

9. How Can the Regions Help? Create two-way communications with Kentucky’s social networks Tagging and Mentioning each other On Facebook: Tagged posts show up on the taggee’s Wall (Exposure for you) On Twitter: Mention tweets (@handle) can help easily navigate followers to KY’s page.

10. How Can the Regions Help? Promote your Only One If your region is one of Kentucky’s Only One, be sure to promote this on all social channels Show off your Only One Badge on your channels

11. Engagement

12. Fan Gating Entice people to “Like” you page by promising exclusivity Content Deals Discounts Contests

13. Fan Gating Exclusive Content

14. Fan Gating Exclusive Deals

15. Fan Gating Exclusive Discounts

16. Fan Gating Exclusive Contests

17. Sponsored Stories Facebook’s ads platform offers targeted ads that entice your fans’ friends to “Like” your page.

18. Sponsored Stories Page Like Story

19. Sponsored Stories Page Post Like Story

20. Sponsored Stories App Share Story

21. Utilize Videos 3 Billion Global Views a Day! The total U.S. Internet audience engaged in roughly 5.1 billion viewing sessions for the entire month of April 2011 Source: TechCrunch.com, May 2011

22. Utilize Videos Create a YouTube Brand Channel

23. Utilize Videos Other tips Always allow comments on YouTube Videos Embed YouTube video on your site Use SEO keywords in your titles, description, tags, and even in the video itself

24. Create Good Content People want and expect content from you When posting, try to always include: Links Photos Videos Think of posts as stories

25. Listen and Respond The engagement credo: Stop selling & start sharing Stop talking & start listening Find your advocates and support them

26. Best Practices

27. Editorial Calendar Why? Keeps you on track and sets goals Spurs creativity

28. Editorial Calendar

29. Calls to Actions In every post, include a clear call to action “Read more” “Like this to enter” “Share this with friends” “Retweet to win” “Watch now”

30. Curating Content - Blogs Create a blog Almost 200 million blogs on the Internet

31. Curate Content - Blogs

33. Social Media Policies Internal: for your employees External: for your visitors “We ask that all comments and uploaded images remain both relevant and respectful to our community as a whole.”

34. Social-Site Integration Make it easy for people to share your content

35. Social-Site Integration Include Facebook’s free comments to keep the conversation on your site

36. Future Trends

37. Google+ Estimated to reach 100 million users by end of Feb ‘12 Males dominate 7:3 male to female SEO-friendly Posts Descriptions Links

38. Google+

39. Google+ loves multimedia

40. Pinterest Pinterest allows you to share the beautiful, funny, crafty, and odd photo-links you find on the Internet by Pinning them Social curator

41. Pinterest

42. Mostly women using it Topics best suited Travel Retail Photographers Wedding Crafts Food

43. Instagram Photo album site Only available for iPhone but Android rumors abound Can search photos by hashtags (ex: #kentucky) A great source to find customer-created content to promote on your social networks Use Ink361.com to search for photos (without iPhone)

44. Instagram

45. GetGlue Enables users to “check-in” to activities rather than physical locations Over 75 major television networks work with GetGlue Over 2 million users

46. GetGlue When users “check-in” to TV Shows, Music, Movies, even Books, they can win Stickers. Unlike Foursquare, which gives virtual badges, GetGlue will mail you physical stickers The stickers are limited, thus instant collectibles

47. Spotify An online music collection Unlike Pandora, YOU control what music you listen to You can create music channels for you region or event

48. Spotify

49. The End