1. The Communication Department at JSU

2. Background of Organization The Communication department is dedicated to providing a high quality of education. The Communication department is dedicated to providing a high quality of education. The curriculum emphasizes on the areas of public relations, broadcast and print journalism. The curriculum emphasizes on the areas of public relations, broadcast and print journalism. The communication department works closely with The Chanticleer, TV-24 and 92J The communication department works closely with The Chanticleer, TV-24 and 92J Communication graduates receive rewarding careers such as advertising, print journalism with newspapers and magazines, public relations, radio and television, and web design or site maintenance. Communication graduates receive rewarding careers such as advertising, print journalism with newspapers and magazines, public relations, radio and television, and web design or site maintenance.

3. Problems There are 9,000 students enrolled at JSU and only 202 students are communication majors. There are 9,000 students enrolled at JSU and only 202 students are communication majors. There has not been a dramatic increase of students who are communication majors over the past four years. The number usually ranges from 190 to 200 students There has not been a dramatic increase of students who are communication majors over the past four years. The number usually ranges from 190 to 200 students Most high school seniors are not familiar with the opportunities and successful careers that the communication department offers. (This is why the number of communication majors are low) Most high school seniors are not familiar with the opportunities and successful careers that the communication department offers. (This is why the number of communication majors are low)

4. Goals The goal is to increase the number of communication majors by fall of 2008 by 25%. The goal is to increase the number of communication majors by fall of 2008 by 25%. The process will start in January of 2008 and will end when the fall semester begins in August. The process will start in January of 2008 and will end when the fall semester begins in August. The goal for this process will take eight months by informing and interacting with high school seniors about the success and opportunities that communication students and graduates have. The goal for this process will take eight months by informing and interacting with high school seniors about the success and opportunities that communication students and graduates have. When the fall semester begins in 2008, there will be a 25% increase in communication majors. When the fall semester begins in 2008, there will be a 25% increase in communication majors.

5. Objectives To increase, within the first four months of the program, the percentage of high school seniors from 5% to at least 90% will be aware of the opportunities and successful careers that the communication department offers. To increase, within the first four months of the program, the percentage of high school seniors from 5% to at least 90% will be aware of the opportunities and successful careers that the communication department offers.

6. To increase, within the second month of the program, the percentage of high school seniors that attend preview day at JSU on February 16 th planning to be a communication major will be 10% To increase, within the second month of the program, the percentage of high school seniors that attend preview day at JSU on February 16 th planning to be a communication major will be 10%

7. To increase, within the third month of the program, the percentage of high school seniors who attend the preview day at JSU on March 8 th planning to be a communication major will be 15% To increase, within the third month of the program, the percentage of high school seniors who attend the preview day at JSU on March 8 th planning to be a communication major will be 15%

8. To increase, within seven months of the program, the percentage of high school seniors who will enroll at JSU and declare a communication major will be 20% To increase, within seven months of the program, the percentage of high school seniors who will enroll at JSU and declare a communication major will be 20%

9. To increase, within the last month of the program, the percentage of high school seniors who will declare a communication major will be 25% To increase, within the last month of the program, the percentage of high school seniors who will declare a communication major will be 25%

10. After the 25% of communication students have been achieved, it is to maintain that amount and to increase the number of communication students for the following year. After the 25% of communication students have been achieved, it is to maintain that amount and to increase the number of communication students for the following year.

11. Audience High school seniors High school seniors High school counselors High school counselors

12. Strategies and Tactics Starting in January when acceptance letters begin going to high school seniors. The seniors will receive a brochure about the communication department. Starting in January when acceptance letters begin going to high school seniors. The seniors will receive a brochure about the communication department.

13. The brochure will include detailed information of the following: The communication department The communication department What is Public Relations What is Public Relations What is Broadcast What is Broadcast What is Print Journalism What is Print Journalism Multiple reasons why the student should become a communication major Multiple reasons why the student should become a communication major List of internship programs List of internship programs Job opportunities that the student can fulfill graduating with a communication degree Job opportunities that the student can fulfill graduating with a communication degree

14. Strategies and Tactics By receiving this brochure, the student will gain knowledge of the communication department at JSU. By receiving this brochure, the student will gain knowledge of the communication department at JSU.

15. Strategies and Tactics In February, preview day for JSU is held on the 16 th. There will be a booth set up with information about the communication department. The booth will consist of information about job opportunities and internship programs. The student will also get a brochure about 92-J radio station, TV24 and the Chanticleer. In February, preview day for JSU is held on the 16 th. There will be a booth set up with information about the communication department. The booth will consist of information about job opportunities and internship programs. The student will also get a brochure about 92-J radio station, TV24 and the Chanticleer.

16. The job opportunities that are going to be posted on the poster will include the following: Working in news Working in news Advertising agencies Advertising agencies Book publishers Book publishers Public Relations firms Public Relations firms Manufacturing firms Manufacturing firms Hospitals Hospitals Event Coordinator Event Coordinator Community/Educational organizations Community/Educational organizations

17. The internship programs that will be on the poster will include the following Delta Airlines Delta Airlines Georgia Aquarium Georgia Aquarium CNN CNN Birmingham News Birmingham News FOX 6 FOX 6 NBC NBC Children’s Hospital in Birmingham Children’s Hospital in Birmingham AL Golf Association AL Golf Association

18. Strategies and Tactics By displaying some of the successful places to work and to do an internship, 10% of students will declare their major as communication, due to the knowledge and the successful opportunities that are involved. By displaying some of the successful places to work and to do an internship, 10% of students will declare their major as communication, due to the knowledge and the successful opportunities that are involved.

19. Strategies and Tactics March 8 th – second preview day for JSU. By displaying the same information from the recent preview day, 15% will declare their major has communication due to all of the knowledge and successful careers there are to build within being a communication major. March 8 th – second preview day for JSU. By displaying the same information from the recent preview day, 15% will declare their major has communication due to all of the knowledge and successful careers there are to build within being a communication major.

20. Strategies and Tactics Throughout January-July- high school seniors will be visiting JSU and will be seeing flyers around campus about the communication department. Throughout January-July- high school seniors will be visiting JSU and will be seeing flyers around campus about the communication department. When visiting the university during freshman orientation, flyers will be placed around campus and in the dorms promoting the communication department. When visiting the university during freshman orientation, flyers will be placed around campus and in the dorms promoting the communication department.

21. The Flyers will state: Haven’t chosen a major yet? Haven’t chosen a major yet? Why not Communication? Why not Communication? Want to be an event coordinator or a sports writer, why not be a news broadcaster for the news? Being a communication major is a lot of FUN. Internship programs include working for FOX6, CNN, Georgia Aquarium, Southern Living and AL Gold Association and MANY MORE! Come check us out at Self Hall!

22. Strategies and Tactics By attending the two preview days and seeing the flyers around campus 20% of high school seniors will declare their major as communication, due to what they can achieve as a communication major/graduate. By attending the two preview days and seeing the flyers around campus 20% of high school seniors will declare their major as communication, due to what they can achieve as a communication major/graduate.

23. Strategies and Tactics August is when school starts back for the fall. Therefore, every student has to get a mailbox at the TMB. With flyers hanging around campus and posters from the two preview days hung up in the TMB this should influence the incoming freshmen to become communication majors. August is when school starts back for the fall. Therefore, every student has to get a mailbox at the TMB. With flyers hanging around campus and posters from the two preview days hung up in the TMB this should influence the incoming freshmen to become communication majors.

24. The flyer that the students will receive will state : What is Communication? FUN, EXCITING, DIFFERENT, AND FULL OF OPPORTUNITIES! Job opportunities such as a college recruiter or an event planner, a sports writer or a broadcaster on the news. Communication offers internships that get your FOOT in the door; Birmingham News, Air Tran Airways, The Anniston Star, NBC and HONDA. The Communication department can GUARANTEE YOU a successful career!

25. Strategies and Tactics By receiving this flyer in the mail and seeing all of the other flyers around campus. 25% of incoming freshman will declare their major communication. By receiving this flyer in the mail and seeing all of the other flyers around campus. 25% of incoming freshman will declare their major communication.

26. Budget Paper for brochures = $800 Paper for brochures = $800 Poster board = $30 Poster board = $30 Balloons = $10 Balloons = $10 Paper for flyers = $800 Paper for flyers = $800 Easels to set poster board on =$50 Easels to set poster board on =$50 Utensils = $15 Utensils = $15 Ink = $400 Ink = $400 Table = $20 Table = $20 The total budget equals $2,125 The total budget equals $2,125

27. Evaluation Planning to assess the Public Relations activities will be done by monitoring the attendance of the preview days. Planning to assess the Public Relations activities will be done by monitoring the attendance of the preview days. Making sure that the percentage of high school seniors declaring their major as communication increases through out the eight months of the process. Making sure that the percentage of high school seniors declaring their major as communication increases through out the eight months of the process. Making sure that the flyers and posters are posted up around campus Making sure that the flyers and posters are posted up around campus Making sure that the target audience gets the message Making sure that the target audience gets the message By evaluating all of these principles the goal of increasing the number of communication students will go up 25% by the fall semester of 2008. By evaluating all of these principles the goal of increasing the number of communication students will go up 25% by the fall semester of 2008.