1. QuitPal Bill Killam, MA CHFP

2. Project Design/Status A full, user-centered design process was/is used for the project Project ideation come from prior experience and alight bulb event Initial concepts were storyboarded and tested in focus groups Initial design mock up was developed as an interactive PPT First round of prototype field testing was conducted with a small population of users First production version is currently in a controlled filed trial

3. Initial Product Ideation Initially conceived to use social marketing as mean of assisting people in quiting smoking – Using community or group support/pressure – Allow quick access to a support group – even if they are unavailable Extended to reporting on progress to a wider audience (social media sites)

4. Functionality Survey of existing apps and a literature scan showed other promising functionality Hot lines and call centered have shown efficacy Tracking and increased knowledge/awareness is known to have efficacy in other domains Message is showing promise in initial smoking cessation research

17. Project Status QuitPal is currently slated for a ½ year long, between subject, controlled study QuitPal is being compared to on your own attempts to stop smoking Participants will be current smokers who have stated a near term desire to stop smoking Drop out rate and cigarette usage are being monitored Remote data collection is monitoring app usage at the function level