1. Advice for tough times. Win With the 2E s. Execution. Excellence. Tom Peters/1104.08

2. My advice for tough times: **Put clever on hold. **Basics rule! **Execution rules! **Opportunismand there may be some or a lot of room for itis pulled off through excellence of room for itis pulled off through excellence in execution, not ingenuity. in execution, not ingenuity. **The game is won or lost at the front line! (More than ever, if thats possible.) (More than ever, if thats possible.) **Showing up rules! **Excellence rules! **MBWA rules!

3. My advice for tough times: **Keep it simple! **Transparency rules: Shoot straighter than straight! straight! **Go for small wins! **Thoughtful in all we doregardless of how much yogurt (shit) is hitting the fan. much yogurt (shit) is hitting the fan. **In tough times, those who play the blame game in any way, shape, or form get the first game in any way, shape, or form get the first pink slips! pink slips! **Special for BigCo CEOs: Opportunistically bulking up by buying big pieces of crap at bulking up by buying big pieces of crap at bargain prices is tempting but truly a sign of bargain prices is tempting but truly a sign of advanced brain damage. advanced brain damage.

4. My advice for tough times/Managers: **Banish gloomy from your personal demeanor if it kills you! if it kills you! **Sunny is pretty stupid, too: Who do you think youre kidding. youre kidding. **Determined-Gettin on with gettin on is best. best. **The great juggling act: PMA while preparing for the worst. (Positive Mental Attitudebut for the worst. (Positive Mental Attitudebut know the drill if the recession goes 24 know the drill if the recession goes 24 months, which it easily might. months, which it easily might.