1. Mike Metarko, Regional Manager ABC Company

2. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

3. The Top 10 Things Employees Want 1.Clear Expectations 2.Recognition & Praise 3.Communication 4.Growth 5.Trust 6.Responsibility 7.Respect 8.Pride 9.Learning Opportunities 10.Sense of Achievement The Payoff = engagement, productivity, quality, safety, lower turnover, teamwork, morale, commitment, service, sales … success! WHAT DO EMPLOYEES WANT IN A COMPANY WHAT DO EMPLOYEES WANT IN A COMPANY Source: Rick Conlow’s eBook: How to Motivate-No-Inspire Employees: 10 Keys to Employee Engagement

4. Dale Carnegie Training Says: $11 Billion lost annually due to employee turnover 71% of employees are not fully engaged Companies with engaged employees out perform others by 202% ------------------------------------------------------- An engaged employee is more productive, happier and SAFER!!!! SO EMPLOYEE COMMUNICATION IS SERIOUS BUSINESS SO EMPLOYEE COMMUNICATION IS SERIOUS BUSINESS

5. AND ENGAGING EMPLOYEES IS SERIOUS BUSINESS Gallup’s 2013 “State Of The American Workplace” Survey Findings: 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged. less likely to be productive disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity.The big picture – Entirely consistent with other (equally downbeat) employee engagement surveys. Gallup’s data shows 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged. “These latest findings indicate that 70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally disconnected from their workplaces and less likely to be productive,” states the report. “Gallup estimates that these actively disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity. They are more likely to steal from their companies, negatively influence their coworkers, miss workdays, and drive customers away.” Gallup’s 2013 “State Of The American Workplace” Survey Findings: 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged. less likely to be productive disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity.The big picture – Entirely consistent with other (equally downbeat) employee engagement surveys. Gallup’s data shows 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged. “These latest findings indicate that 70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally disconnected from their workplaces and less likely to be productive,” states the report. “Gallup estimates that these actively disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity. They are more likely to steal from their companies, negatively influence their coworkers, miss workdays, and drive customers away.” Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-the- mother-of-all-employee-engagement-surveys/

6. IS THIS REALLY PART OF MY JOB? …if you’re like the typical manager, you’re spending ALL of your time in meetings and putting out fires. Do you REALLY have the time even to think about communicating these issues, let alone trying to get this done yourself?

8. BUT, CAN YOU AFFORD NOT TO? Gallup’s 2013 “State Of The American Workplace” Survey Findings: Organizations with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011 experienced 147% higher earnings per share those with an average of 2.6 engaged employees for every actively disengaged employee experienced 2% lower EPS compared with their competition during that same time periodEmployee engagement’s overall effect on the bottom line – Gallup’s research notes that work units in the top 25% of their engagement database have considerably higher productivity and profitability ratings, for example, combined with less turnover and absenteeism. “Organizations with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011 experienced 147% higher earnings per share (EPS) compared with their competition in 2011-2012,” the report states. “In contrast, those with an average of 2.6 engaged employees for every actively disengaged employee experienced 2% lower EPS compared with their competition during that same time period.” Gallup’s 2013 “State Of The American Workplace” Survey Findings: Organizations with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011 experienced 147% higher earnings per share those with an average of 2.6 engaged employees for every actively disengaged employee experienced 2% lower EPS compared with their competition during that same time periodEmployee engagement’s overall effect on the bottom line – Gallup’s research notes that work units in the top 25% of their engagement database have considerably higher productivity and profitability ratings, for example, combined with less turnover and absenteeism. “Organizations with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011 experienced 147% higher earnings per share (EPS) compared with their competition in 2011-2012,” the report states. “In contrast, those with an average of 2.6 engaged employees for every actively disengaged employee experienced 2% lower EPS compared with their competition during that same time period.” Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-the- mother-of-all-employee-engagement-surveys/

9. 75% of what you tell someone will be forgotten within 48 hours! WHAT DOES THE RESEARCH SAY ABOUT COMMUNICATION?

10. RECORD BREAKERS!!! RECORD BREAKERS!!! FORGET 110%

11. WITH VISUAL REINFORCEMENT YOU CAN RETAIN UP 85%

12. ADVERTISERS PUT THEIR MONEY WHERE THEIR MOUTH$ ARE

13. SO WHY ARE TV NETWORKS IN BUSINESS? SO WHY ARE TV NETWORKS IN BUSINESS? TO MAKE $$$$TO MAKE $$$$ HOW DO THEY MAKE $$$$?HOW DO THEY MAKE $$$$? ADVERTISING!!!!!!!!ADVERTISING!!!!!!!! In 60 minutes of programming, how many are advertising?In 60 minutes of programming, how many are advertising? 22 minutes!22 minutes! Why not more? = more $$$$Why not more? = more $$$$ No one will watch!No one will watch! Employers need to do the same: Give employees what they want and they will watch your advertisements!

14. Repeated Visual Exposure embeds things into our long-term memory … and we act on them. WHY DO I EAT FROSTED FLAKES? It’s not just because _____ ____? WHY DO I EAT FROSTED FLAKES? It’s not just because _____ ____?

15. WE NEED VISUAL COMMUNICATION; WE NEED VISUAL COMMUNICATION; NOW HOW DO WE MAXIMIZE IT?

16. #1 – BE CONSISTENT

17. CONSIDERATIONS FOR CONSISTENT COMMUNICATIONS CONSIDERATIONS FOR CONSISTENT COMMUNICATIONS Metrics: New: Corporate: Dates: Meeting Follow Up: Goals: Updates: Milestones: Schedules: Count-ups, Count-downs: Where is it hurting? (See next slide) NOTE: When the event ends - take down the sign!

18. HERE IS WHERE IT IS HURTING COMPANIES LIKE YOURS HERE IS WHERE IT IS HURTING COMPANIES LIKE YOURS 2013 Liberty Mutual Workplace Safety Index Source: Liberty Mutual Insurance Company 2013 Annual Report of Scientific Activity

19. #2 – BE CREATIVE

20. Not just Safety messages, also think of Customer Remarks Performance Metrics Recognitions and Awards Charities/Giving Back CATCH PEOPLE! CREATE MESSAGES THAT COVER THE SPECTRUM Not just EHS, also think of Warehouse/Transportation Production/Operations Human Resources Customer Service

21. Perspective Variety Humor Tone Copy Accuracy Compelling Eye Catching CONSIDERATIONS FOR CREATIVE CONTENT

22. GO-TOs FOR CREATIVE CONTENT GO-TOs FOR CREATIVE CONTENT In-House Microsoft Office files Metrics, dashboards Charts Photos & Videos Announcements & Newsletters Training or shift schedules Purchased Industry-specific Flash content Safety videos News, weather, sports & entertainment Custom work – agency or site Free Web-based videos/YouTube Royalty-free images Other web or corporate content

23. ADDITIONAL IDEAS FOR CREATIVITY ADDITIONAL IDEAS FOR CREATIVITY Pictures and names Employee spotlight Feedback Games/contests Short term advertising campaign Deal with the whole person (care) Cross culture, stages

24. HOW IS MCDONALDS CREATIVE IN THEIR ADVERTISING? HOW IS MCDONALDS CREATIVE IN THEIR ADVERTISING? Spend over $2 billion a year It is more than buying a Big Mac and a Happy Meal It is about: family, good times, relaxation, getting work done, peace, fun, happiness, health, fulfillment, excitement and more! We need to think like McDonalds when communicating with our employees!

25. #3 – BE CELEBRATORY CELEBRATE!

26. IDEAS FOR CELEBRATORY COMMUNICATION KPI Recognitions, victories, awards, honors, milestones, contests Special occasions & group activities. Teams/departments Pictures/videos It is contagious! The Newest Addition to Our Family! Congratulations Rebecca Smith in Shipping! Welcome home Ethan Smith – 6 lbs.!

27. #4 - CONNECT EMOTIONALLY

28. CONSIDERATIONS FOR CONNECTING EMOTIONALLY So, how would you sell Proper Lifting/Overexertion? Lockout/Tagout? Conflict Resolution? So, how would you sell Proper Lifting/Overexertion? Lockout/Tagout? Conflict Resolution? Think Of Commercials Fear-Courage Stress-Relaxation Security-Insecurity Healthy-Unhealthy Family-Loneliness Pain-Happy How about this dichotomy?

29. WHY HAVE PROPER LIFTING TECHNIQUES? WHY HAVE PROPER LIFTING TECHNIQUES? Pain Time in rehab Restricted lifestyle Missing out Lost time Lost pay

31. #5 – BE CONCISE

32. DON’T MAKE THE FINEPRINT THE POINT The Main Thing is to Keep The Main Thing The Main Thing! DON’T MAKE THE FINEPRINT THE POINT The Main Thing is to Keep The Main Thing The Main Thing! The Main Point Is in the small print! The Main Point Is in the small print!

33. PRACTICAL CONSIDERATIONS FOR CONCISENESS PRACTICAL CONSIDERATIONS FOR CONCISENESS Do this after you do the first four C’s Do you know when to stop? (110) How long does it take to read your information? 15 second rule Fast reader? How much information at one time Think of TV shows – 10 min then commercials Think of when you have your audience to engage – 15 minute breaks and a ½ hour lunch.

34. #1 – Be Consistent #2 – Be Creative #3 – Be Celebratory #4 - Connecting Emotionally #5 – Be Concise … and remember RECAPPING THE 5 C’S OF VISUAL COMMUNICATION

35. THANK YOU! THANK YOU! Stop by the Marlin Booth for easy, exciting, effective and efficient ways to apply the 5 C’s with the top digital signage software in the business.