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Strategies for Digital Signage in Manufacturing Jude Carter V.P. Marketing The Marlin Company.

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Presentation on theme: "Strategies for Digital Signage in Manufacturing Jude Carter V.P. Marketing The Marlin Company."— Presentation transcript:

1 Strategies for Digital Signage in Manufacturing Jude Carter V.P. Marketing The Marlin Company

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3 Your Objectives Issues Safety awareness Productivity Quality control Reaching all workers VPPPA Outcomes Engagement Shared vision Reduced accidents Morale Feedback

4 Engagement An engaged employee is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.

5 Engagement = $$$$? 37% lower absenteeism 48% fewer safety incidents 41% fewer quality defects 21% higher productivity 22% higher profitability

6 Per U.S. Dept. of Labor: There is an injury incidence rate of 3.4 cases per 100 equivalent full-time workers. # Employees150 Injury rate3.40% # Injured employees5.1 NSC cost/injury$53,000 Annual injury cost$270,300 Engagement reduction48% Annual savings$129,744

7 Understanding your Audience Shift workers Contract employees Office workers Drivers Demographics

8 Challenge

9 What Used to Work

10 Take a Lesson from the Pros

11 Repeated Visual Exposure

12 How Much Content do You Need? A. # of pieces rotating = 6 B. # of days in month = 22 C. # of days exposure = 5 D. # of pieces per month = 26.4 Formula: (A*B)/C = D

13 How Do I Start? Communications Assessment How are you reaching them now What types of messages are sent What is the format Who is creating & sending it What’s not working

14 Increase Safety Awareness Recordables Recognition KPIs Safety dos & don’ts Quizzes In-house inititatives Training videos

15 Bring Your Metrics to Life Dashboards Counters recordables Recurring data Live data

16 R U KDG?

17 Make it Personal Anniversaries Recognition Onboarding Charity work Birthdays Retirement

18 Invite Feedback E-suggestion box Promote surveys Post results Reinforce actions

19 Create Context New products Company news Customer stories Logo walls Ads CEO video

20 Content Creation Guidelines Keep it visual Everybody’s a photojournalist Stock photography Web content Creating an image library

21 Form a Content Team Don’t go it alone Consider your objectives Enlist other departments Creative taskforce

22 Finding the Right Partner Ease of use Content Reach Support Security Price Stability

23 Jude Carter David Gottschalk


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