1. Wirtschaftsenglisch Ein Simulationskurs

2. Rahmenbedingungen 1. In den BA-Studiengängen a.Pflichtkurs b.4 SWS c.CEF Niveau B1 / B2 d.Studierende im 1. Semester 2.Im Diplomstudiengang: Studierende im 3. Semester

3. (Theoretische) Annahmen 1.English for Academic Purposes 2.Skills Training 3.Aneignung der Fachvokabular 4.Steigerung der Sprechfertigkeit 5.Acquisition vs. Lernen 6.Aufgabe-basierter Unterricht 7.Authentizität

4. Das Sprachenzentrum Themengebiete Makroökonomie Organisation Marketing Werbung Vertrieb Berichte Recruitment Finanzwesen organische Entfaltung

5. Das Sprachenzentrum Material Sources Book: Title:English for Business Studies Edition:Students Book, 2 nd Edition Author:Ian MacKenzie Publisher:Cambridge University Press Additional material: Handouts, OHP Slides, Your own notes !

6. Das Sprachenzentrum Why the Book? Structure Scope Articles Exercises Subject Areas Vocabulary Usage Practise

7. Das Sprachenzentrum Session Structure 1. Review Quiz or Company status updates 2. New Material Reading and writing exercises Audio comprehension 3. Simulation Company development

8. Das Sprachenzentrum About the Simulation Team exercise You form a company … … choose a product / service … and develop it through the semester All in fast time … - several years may pass during the course Otherwise keep it real(more or less)

9. Das Sprachenzentrum Portfolio Five of the following documents: Organisational Chart Company History Market Research Questionnaire Results of the trade fair Job Advertisement Balance Sheet + P&L Account

10. Das Sprachenzentrum Presentation Suggestion (just for ideas): 1. Introduction (structure, history, etc.) 2. Marketing, Advertising 3. Product Development 4. Negotiations, Sales 5. Personnel 6. Financial 7. Conclusion / Outlook Goal: to attract potential investors

11. Das Sprachenzentrum Formalities Attendance Learning by doing + Team-based simulation = Consistent attendance and punctuality required Opportunities for making up missed work is limited !

12. Das Sprachenzentrum How do I pass How do I pass? Individual Assessment: Preparation & Participation 20% CV & Cover Letter 20% 2 Quizzes: 50% Group Assessment: Portfolio10% Pass Mark: 60 %

13. Das Sprachenzentrum Lets get down to business