1. Accessible Emergency Communications and Social Media Carol Dunn

2. Who am I? Carol Dunn, Caroldn Seattle Area

3. Social Media is an opportunity Overcome communication barriers-if you try Reach people ‘where they are’ Help set positive narrative Help find out what is happening as it happens

4. But first

5. Biology in a Zero Sum World

6. Benjamin Asmusen

7. Increase your ‘we’ Diversity in hiring Work together with groups in the community towards a shared goal.

8. Accessibility doesn’t just happen Add captions or transcript files to youtube videos Learn how to make accessible PDFs (or avoid PDFs) Resist the urge to add create a site that is primarily flash or silverlight Keep language short and clear Build accessibility into your budget from the beginning

9. Homework Think about what human factors contribute to harm in disasters: – Can’t get out of the way of a hazard in time (proximity, mobility, awareness…) – Taken by surprise (awareness, immediacy, language/literacy…) – Access to resources (awareness, economics, marginalized..) Awareness: attention redirected, working memory, information in right format, new to area

10. Information providers: Does your ‘content’ help? Take the time to go through your public information thinking about how useful it is for individuals who navigate the world in different ways. – Sight, hearing, language comprehension, refocused attention/memory, understanding of abstract, distrusting – Online Screen Reader: http://tinyurl.com/WebAnywhereKY

11. Better yet: Go find people in your community who can tell you directly how well your information works for them. – Talk to them – Work with them

12. There are a lot of resources that can improve your outreach efforts

13. Useful websites: http://tinyurl.com/EnableKY Learning about your jurisdiction/target: – US Census, American Family Survey, MLA Language Map – Google Earth – Parcel Maps, Public Records

14. Where to create content Visual: – Youtube, slideshare, pinterest, flickr, instagram, Lockerz Audio: youtube Text based: blogger, wordpress, tumblr Immediate: Facebook, Twitter, Google+,

15. How to Increase participation? Use social media to meet specific goals Reach out: share information about your internet goals offline: create cards with easy links to hand out when meeting people Gamification: example: Cheryl Bledsoe @Cherylble: 30 days 30 ways

16. Use More Cute Animals

18. Social Media in times of Crisis

19. Photo by bitboy

20. After a high stress trigger Most people will be experiencing: – Hyper-vigilance: intensely focused attention – Pattern seeking – Searching for a cause (tightening in group) – Inclined to take shortcuts – Willing to suspend disbelief: magical thinking – Compelled to act (maybe in a rash way) – Post event spike in feeling of vulnerability

21. How does this influence Communication?

22. Hyper-vigilance: – Information Vacuum The higher the stakes, the more likely the official sources will grow very silent for the initial period to coordinate the message. The higher the stakes the more information the public needs to have The information vacuum will be filled, but not by whom you want.

23. Patterns Seeking Provide Context! – There is a good chance some in the media and the general public are making jumps in logic that are wrong & don’t help

24. Changing/Tightening of ‘in group’/Inclined to take shortcuts Remember whom you need to communicate with-not just people who are easiest to reach. Post violence: Help protect whichever group is being singled out

25. Need to Act Help set a positive narrative: ask people to reach out and get information to others, to help their neighbors Provide guidance on what specifically is needed Encourage fund raisers to say specifically how donations will be used Be ready in advance with a plan for a goods/volunteer flood – Regional Catastrophic Disaster Coordination Plan – Volunteer & Donations Management Tool Kit http://tinyurl.com/donationtoolkit (pdf) – Video: Volunteer Reception Center (FEMA) http://tinyurl.com/VolRC

26. A lot of useful tools related to Situational Awareness John Severin Cracked Magazine

27. Links at http://tinyurl.com/WebtoolsKY

28. Flickr mapped search

29. Youtube filters

30. bing social

31. Topsy

32. Tweets, Photos, Videos

33. GeoChirp

34. Tweetgrid.com

35. Social Media is an opportunity Overcome communication barriers-if you try Reach people ‘where they are’ Help set positive narrative Help find out what is happening as it happens

36. Thank You Carol Dunn carol@2resilience.com @caroldn Links can be found at www.2resilience.com