1. copyright October 26, 2009 Marketing on a Shoestring Budget Nancy Frede Frede Enterprises LLC 508/380-3737 email nfrede@aol.comnfrede@aol.com Copyright 10/26/09

2. copyright October 26, 2009 Where do you find the DOLLARS?

3. copyright October 26, 2009 G etting the MAXIMUM return in dollars for your organization There’s no where to go but UP! Going Up In A Down Economy!

4. copyright October 26, 2009 44 Take a look at your organization How often are your events/programs? Who attends? How many? What level of a company? What age? Male/female/disabled, etc. How do you communicate with your attendees? Are some programs/events/services more well attended than others? What is the content of those programs/events?

5. copyright October 26, 2009 5Frede Enterprises LLC nfrede@aol.com 508/380-3737 copyright 10/15/08 Sponsored by NonProfit National Resource Directory 5 Take a look at those you serve  What is the general profile of your attendee?  What are their interests?  How do they know about your programs?  Where do they live?  Where do they work?  Where do they play?

6. copyright October 26, 2009 6Frede Enterprises LLC nfrede@aol.com 508/380-3737 copyright 10/15/08 Sponsored by NonProfit National Resource Directory 6 Take a look at your organization Are you tracking attendance, participation? Is your membership changing? Who expresses interest in using your programs and services, but hasn’t yet? Who are their colleagues, family, friends? Who is concerned for their welfare, success, happiness?

7. copyright October 26, 2009 Ask your staff Brainstorm ideas to save $$ New Ideas What works, doesn’t

8. copyright October 26, 2009 Ask the Community Brainstorm ideas to save $$ New Ideas What works, doesn’t Survey (sponsored)

9. copyright October 26, 2009 Creative Marketing Opportunities To Save/make $$.  In-Kind donations  Charities  Public Relations  Email  Affinity relationships

10. copyright October 26, 2009 Creative Marketing  Partnering  In House Marketing/Printing  Cross Selling Your Products and Programs  Think outside the box Opportunities To Save $$.

11. copyright October 26, 2009 IN – KIND DONATIONS can you trade for sponsorship Paper Paint Crayons Advertising Postage Supplies Volunteers Promotional items Contact names Signage Advertising

12. copyright October 26, 2009 CHARITIES – partner and collect.  Food bank – collect cans of food  Shelters – toiletries  Shelters – mittens, hats, coats, linens, etc.  Schools, day care – pens, crayons, pencils, paper, paste, paint, etc.  Senior – puzzles, videos, music, tapes, books, magazines, etc.

13. copyright October 26, 2009 13Frede Enterprises LLC nfrede@aol.com 508/380-3737 copyright 10/15/08 Sponsored by NonProfit National Resource Directory 13 Communicating with those you serve Regular programs Annual Events Virtual meetings Social Networks Print, website, e-newsletter Surveys

14. copyright October 26, 2009 PUBLIC RELATIONS TV, Radio, Internet, Newspaper Social Networks Linked in, Twitter, Facebook Email, snail mail, inserts, your web site Send press release to area businesses to post your programs – create contests for most signups Weekly article in newspaper E-newsletter Messages on hold

15. copyright October 26, 2009 PUBLIC RELATIONS Consider community newspaper as a media partner, let them sell ads around your events, it should reduce your cost Push your town’s people to your web site and reduce your printing costs Partner with the electric/gas company to put announcements on their bills in your towns – you save dollars they are supporting you and branding

16. copyright October 26, 2009 PUBLIC RELATIONS 1.Print up business cards for all your staff and hand them out in the community. 2. Put magnetic signs on your buses. (sponsored by) 3. Join professional and social groups to network with in your community, chamber, Lions, Rotary, Masons, etc. 4. You and your staff volunteer to speak at local meeting, schools, churches, etc, 5. Talk with local colleges to market your programs, give discount to college students, 6. Participate in community-service events to enlarge your networking circle

17. copyright October 26, 2009 PUBLIC RELATIONS 1.Get free publicity by sponsoring a community-service event of your own, i.e. a charity 2.Write short articles on your programs 3.Get testimonials & send them to local media 4.Promote yourself and your organization as a reliable source, and let local media know you’re available for interviews. 5.Listen to radio talk shows, and realm of expertise, call in 6. Need help – use high school, young adults, college and unemployed for all your tasks – another press release

18. copyright October 26, 2009 CROSS SELLING PRODUCTS CROSS TRAINING STAFF Group products together according to activity Teach your staff to Cross Sell Your programs Maintain a database by family member signs up for activity - confirm order with flyer on related programs by: Email – template thanks and ………. mail fax include a discount coupon & mention upcoming events

19. copyright October 26, 2009 CROSS SELLING PRODUCTS CROSS TRAINING STAFF Create special of month, event, subject area, etc. Give information to your sponsors and area companies - they can help you market!! Magazine Reprints, White Papers on fitness, youth and senior programs online or hard copy Member/non member pricing for products - use a password for members - could be online Marketing templates - how to’s

20. copyright October 26, 2009 CROSS SELLING PRODUCTS CROSS TRAINING STAFF Include your products and programs at your events (at least have a mini catalog or web site address card to give out to increase sales) Offer ad specialty products with your organization name and can be customized with members name with/without your organization – order through your customer service department, fax on demand program, email and of course web site

21. copyright October 26, 2009 EMAIL MARKETING Always collect email addresses. Have an opt out Create templates your staff can use Put sponsors in if appropriate Market your large events thru the email blast Market for donations Thank people/companies for their support or attendance

22. copyright October 26, 2009 News from Simsbury Library: The Business Resource Center October 8, 2009 Dear Nancy, There are a bunch of great programs taking place this next week! We are offering free programs for job seekers, anyone who markets their business, crafters & exhibitors of all types, wanna-be LinkedIn-ers, and anyone interested in learning Powerpoint. Many of these have limited seating, so sign up early! Jennifer Keohane, Business Outreach Librarian Job Hunting in the Library (Part 1): Finding Job Leads & Target Companies Job Hunting in the Library (Part 1): Finding Job Leads & Target Companies Friday, Oct 9th 9:00 - 10:30 am Are you looking for a new job? Thinking about changing careers? Tired of looking for jobs on the Internet without much success? Jennifer Keohane, Business Outreach Librarian will show you some resources to help you find job boards and hidden job listings. You'll also learn about some powerful library resources you can use to identify potential employers and target companies.Bring a USB storage drive if you'd like to save any of your searches. Space is limited to 20- you must register in advance Reserve your seat!job seekersanyone who markets their businesscrafters & exhibitorswanna-be LinkedIn-ersPowerpoint. Reserve your seat!

23. copyright October 26, 2009 News from The Simsbury Business Resource Center October 8, 2009 BoothCamp(sm): Trade Show Strategies Thursday, Oct 15th - 8:30 - 10:30 am Calling all Crafters & Exhibitors! Wake Up & Shake Up Your Trade Show Experience! Nancy Frede, Frede Enterprises, LLC will help you create winning partnerships with customers and the trade show organizers. Why attend? Get direction! Drive more qualified traffic to your booth Get noticed! Maximize your exposure to attendees - before, during and after the event Get dollars! Turn leads into qualified customers. Get loyalty! Enhance customer trust with relationship rapport Get the best! Attract the ideal customer Get a good name! Build credibility with your message at the show Reserve a seat LinkedIn for Job Seekers: Getting Started (Level 1) Reserve a seat Jennifer Keohane, Business Outreach Librarian Simsbury Public Library 860.658.7663 x 2107 jkeohane@simsburylibrary.infokeohane@simsburylibrary.info Forward email

24. copyright October 26, 2009 News from The Business Resource Center October 8, 2009 BoothCamp(sm): Trade Show Strategies Thursday, Oct 15th - 8:30 - 10:30 am Reserve a seat LinkedIn for Job Seekers: Getting Started (Level 1) Reserve a seat Jennifer Keohane Business Outreach Librarian Simsbury Public Library 860.658.7663 x 2107 jkeohane@simsburylibrary.infokeohane@simsburylibrary.info Forward email This email was sent to nfrede@aol.com by jkeohane@simsburylibrary.info. jkeohane@simsburylibrary.info Update Profile/Email AddressUpdate Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. SafeUnsubscribePrivacy Policy Email MarketingEmail Marketing by Simsbury Public Library | 725 Hopmeadow Street | Simsbury | CT | 06070

25. copyright October 26, 2009 PARTNERING ADD $$ to you from usage and referrals Add Programs and benefits that you can’t deliver Create a consumer card for Discounts at health clubs, skating rinks, fitness centers, golf courses, ski areas, restaurants, etc.– you get referral income Examples – bus trips, travel programs, events, ropes facilitators, speakers, Survey providers, promotional products Co-operative advertising

26. copyright October 26, 2009 PARTNERING Exhibit or trade for space at community shows Walk the floor with plenty of business cards and connect with someone at each booth if possible. Always thank your clients and ask for referrals. And, refer business to others when possible!

27. copyright October 26, 2009 IN HOUSE MARKETING/PRINTING Opportunities To Save $$ Use Publisher to create your programs Put all your info on your web site Make it user friendly Print as much as you can in house or ask your sponsors to print for your – send them a pdf – put their logo on it Use messages on hod

28. copyright October 26, 2009  ADD VALUE TO YOUR PROGRAMS  ADD DOLLARS INTO YOUR REVENUES FROM REFERRAL OR ROYALTY INCOME Affinity Programs

29. copyright October 26, 2009 Affinity Programs  Survey providers  Cooperative advertising  Golf  Bowling  Swimming  Kayaking, etc Bring income back into the organization from the member’s usage of the product/program

30. copyright October 26, 2009 WEBSITE  YOUR PROGRAMS – EASY TO FIND AND REGISTER  YOUE PHONE NUMBERS – EASY TO FIND  Online registration for events  Affordable Advertising for your users  Banner Advertising - TILES, TOWERS- CUBES  Links to programs with residual income  Marketplace – categories – classified & display ads  Virtual Trade Show - SPECIAL NEEDS, SENIORS, CHILDREN, SAFETY

31. copyright October 26, 2009 WEBSITE  E-Commerce for your tshirts, hats, etc.  Career center for jobs, resumes  Newsletter-online - save printing costs  Chat Rooms  Blogs  Threads  Social Networks with links

32. copyright October 26, 2009 32 Consumer Related Products Develop products your sponsors can give to their customers With advertising or without Offer on the web Distribute at programs and events

33. copyright October 26, 2009 33 THINK OUTSIDE THE BOX $ Partnering $ Corporate sponsorships $ Co-operative advertising $ In-kind donations $ Exhibits $ Educational sessions 33

34. copyright October 26, 2009 34 Thinking about creating $$ u What does your attendee want/need in services? u Will the attendee participate in the product/program? u Will the program help increase attendance and branding? u Will you bring in enough revenue to justify the effort and the cost?

35. copyright October 26, 2009

38. One idea that sparked your interest? 38 Who do you want to talk with about it? What resources do you need to make it happen? Who can help? Why is it a good idea for your organization? What might be challenging about it? Why not try it out?

39. copyright October 26, 2009  Program At A Glance …..Make Plans to Attend! Tennessee Municipal League 70th Annual Conference June 13 - 16, 2009 Chattanooga Convention Center Program At-A-Glance 9 am – 5 pm Registration in the Exhbit Hall 10 – 10:45 a.m Vendor Workshop 1: OHM Engineering Lunch in the Exhibit Hall Sponsor 12 - 2 p.m. Ice Cream Sponsor 1:15 – 2 p.m. Vendor Workshop 3: One Source Documents 3:00 – 4:15 p.m. Opening General Session Sponsor 4:30 – 5:30 p.m. Workshops Sponsored Budgeting for Outcomes 6:30 – 8:30 p.m. Host City Reception 8 – 8:45 a.m Breakfast Sponsored

40. copyright October 26, 2009 Where do you find more dollars? How to Market and sell in a challenging economy?

41. copyright October 26, 2009 Market your products Market your brand Consider your partners Education Programs Reprints of your articles

42. copyright October 26, 2009 Plan Your Work Work Your Plan Nancy Frede Frede Enterprises LLC email: nfrede@aol.com 508/380-3737 www.nonduesrevenue.com www.boothcamp.com