1. South African Tourism – Destination marketing Sep.08, 2009 Roshene Singh

2. 2 Copyright © 2008 South African TourismThe Marketing Tourism Growth Strategy 2008 – 2010, May 2008 Tourism Growth Strategy Quality assurance Quality assurance Transport Skills & Service Levels Marketing & Branding Product and SMME Product and SMME Safety Incentives and Investment Incentives and Investment 1. Tourism Enterprise Programme with DEAT 8. Safety and Security, Department of Health, Department of Transport 2. South African Tourism 3. Tourism Grading Council, Register of Guides (DEAT and provinces) 6. Theta and DEAT 5. Department of Transport (land and air) 4. The dti Transformation 7. TECSA and DEAT The success of delivering the mandate of tourism lies in different areas – together they form the Tourism Growth Strategy

3. Mandate and Key Strategic Objectives is the Vision for Tourism Sustainable GDP Growth Sustainable job creation Redistribution and transformation The Tourism Act’s mandate to SA Tourism is...... through six key objectives...... by acting in a focused way to... Understand the market Choose the attractive segments Market the Destination Facilitate the removal of obstacles Monitor and learn from tourist experience Facilitate the product platform Increase in tourist volume Increase in tourist spend Increase length of stay Improve geographic spread Improve seasonality patterns Promote transformation

4. SA Tourism is responsible for branding and creating awareness - tourism service providers are responsible for the experience delivery Awareness created by marketing campaigns of industry Awareness created by SAT marketing campaigns Channels: Tour operators, Internet, etc Transport: Airline, rail, car, ship The South African Tourism Product Offering Awareness and desire Delivery and Experience 1.THESE ARE GOVERNMENT LEVEL CHOICES Source: Monitor Group 2. THESE ARE COMPANY- LEVEL CHOICES

5. Copyright © 2008 South African TourismThe Marketing Tourism Growth Strategy 2008 – 2010, May 2008 5 Portfolio Review 2008-2010 The most recent portfolio review was conducted in 2007, and produced the following portfolio for the period 2008 to 2010: Given that 60% of all arrivals to South Africa come from five neighbouring states, and that we enjoy dominant share in these markets, the strategy for SADC is principally a ‘defend strategy’ (i.e. retain existing tourists and extract additional value from them). Outside of SADC, however, there is scope to attract smaller high-end leisure volumes which in the long term provide opportunities for growth, especially from East and West Africa. For countries outside of Africa, the focus for South Africa is to leverage all the growth drivers – defend current share and aggressively pursue new growth opportunities. The overseas portfolio is focused on countries and markets that are the most attractive from a volume and value perspective, and from which South Africa can get the greatest yield in the short-to medium-term. In these markets our core challenge is to build awareness and positive perceptions of South Africa as a leisure destination, and to ensure that our information and sales strategies are able to follow through by ‘closing the deal’ and that the consumer travels to South Africa. It is against the different nature of the growth challenges in each of these domains that SA Tourism has invested in-depth market research in order to ensure that our marketing efforts are focused on the highest-yield consumer segments (who are interested and positive about our country), and against the drivers of growth that are appropriate in each chosen market. To date, SA Tourism has segmented most focus markets.

6. SA Tourism portfolio 2008 – 2010: The domestic market is a core market that forms the base on which the tourism growth is built Country Manager Portfolio Manager StakeholderManager GlobalChannelManager Responsibility AFRICAAMERICAS & the UKASIA & AUSTRALASIAEUROPE CORE MARKETSBotswana Domestic Kenya Nigeria USA UK Australia India France Germany Netherlands INVESTMENT MARKETS Angola DRC Mozambique Zimbabwe CanadaChina (incl. Hong Kong) Japan Italy Sweden TACTICAL MARKETS Ghana Lesotho Swaziland Tanzania IrelandSingaporeSwitzerland WATCH-LIST MARKETS Egypt Namibia UAE BrazilMalaysia New Zealand Rep of Korea Austria Belgium Denmark Norway Spain STRATEGIC IMPORTANCE Bahrain, Oman, Qatar, Saudi Arabia STRATEGIC LINKS/HUBS Ethiopia, Zambia, Senegal Argentina ThailandGreece

7. Market Overview

8. Arrivals to South Africa for 2009 grew by 0.8% over the same period in 2008 to reach 4,014,065. This slow growth was largely driven by a decline of 11.7% in Overseas markets. AFRICA 3,145,695 arrivals 4.6% up from 2008 Central & South America 24,721 arrivals 4.2% down from 2008 North America 118,966 arrivals 12.4% down from 2008 Europe 543,364 arrivals 12.9% down from 2008 Asia 83,436 arrivals 6.7% down from 2008 Australasia 43,354 arrivals 8.0% down from 2008 Middle East 16,962 arrivals 8.5% down from 2008 Note : Arrivals figures shown above for May 2009 Source: Table A May 2009 May 2009 7,893 arrivals 0.2% down from 2008 Indian Ocean Islands

9. Copyright © 2008 South African Tourism 9 Arrivals increased by 0.8% in 2009 compared to 2008. This increase was driven by an increase in Africa Land, while all other markets decreased. Arrivals Arrivals to South Africa by Region, January to May Source: Table A May 2009

10. Australia saw approximately 2,281,600 arrivals from January to May 2009 compared to South Africa’s 4,014,065 arrivals. Australia saw a slight decline while South Africa recovered slightly. Arrivals Source: Visitor arrivals, ABS; Table A May 2009 AUSTRALIASOUTH AFRICA 2008 to 2009-1.2%0.8% YTD growth

11. Strategy in Action

12. It’s our unique combinations of People, Place, Culture, diversity and ubuntu that makes South Africa so different – so breakthrough – so Possible Natural & Physical PEOPLE Cultural & Historical EXPERIENCES WE MARKET EXPERIENCES

13. DIVERSITYPOSSIBILITYUBUNTU CULTURE PEOPLE Boundary Breakers Fresh/ Young/Winning Spirit Can Do Ness/Creativity Beat/Fun Innovation Freedom Embracing/Helpful Camaraderie Hospitality/Inclusiveness Welcoming/Show/Engage Close encounters/ Community Tourism Vibrancy/Energetic Adventurousness Strength in Diversity Rainbow Nation Colorful + Fun Risk taking Europe/Africa/East Many Languages, Traditions/Legends Cultural Fusion Cross cultural (old + new) Cultural Richness PLACE Mile wide. Mile deep Real wild to pampering Diverse Flora + Fauna Diverse Icons ‘Breathtaking’ World Class Discovery/Untouched Trans frontier Parks Urban Vibe Pampering/Affordable Luxury New Perspectives Progressive Culture Africa’s Call/Beat Enrichment/Growth African Renaissance Eco Tourism Conservation of biological + cultural diversity Local culture, flora + fauna are main attractions New ways to live Cultural Fusion Unity/Reconciliation South Africa’s Humanity Realness/Authenticity Soul of Africa Unique combinations

14. “So much to do! So much to tell. I felt there was the broadest range of experiences available to me, I have the freedom to choose for myself how, what and when I will partake from the widest variety of inspiring new and different ways” MEMORABLE "Its all about breaking my routine, experiencing something out of the ordinary - Out of My World” ADVENTURE + FUN “I desire an experience that I can own, something that allows me to grow as person, opens something in me and makes me feel bigger” ENRICHING “WOW, unbelievable, beyond spectacular” BREATHTAKING PEOPLE PLACE “It’s the people that make the holiday, if they support me, engage me and show me their world” WELCOME “Being in the natural world is so refreshing, I felt connected. In some places they have ensured that it is unspoilt, untouched, unadulterated“ NATURE + WILDLIFE POSSIBILITY DIVERSITY UBUNTU Our vision = your ideal holiday CULTURE “ I seek to be moved by something interesting about a country and its people, less from the "touristy" sites and monuments but more from enjoying the local culture and contemporary lifestyle“ CUSTOMS + LIFESTYLES

15. Overview of the SAT Brand Strategy – Brand Audiences SAT has conducted extensive research with target audiences aimed at: -Identifying key attractions/experiences. -Identifying segments with the most traction for our brand. - Discovering the insights that motivate behaviors and experiences in those individuals. - Finding common ground between segments to develop a center of gravity for marketing – a focal point for the brand. Employees Investors Consumer Target Segment #1 Consumer Target Segment #2 Press Trade Partners Centre of Gravity Centre of Gravity Rationale - COG allows us to connect effectively with multiple stakeholders. - Focal point renders the brand more inspirational to audiences and more attractive.

16. Overview of the SAT Brand Strategy – Brand Audiences WANDERLUSTER NSSA CENTRE OF GRAVITY Well travelled, worldly Independent Travellers not tourists Travel is a state of mind Essential part of life Global citizens Travel to expand knowledge, to evolve Intimate engagement High quality interesting experiences Maintain control over decisions, travel and own destiny

17. Consumer Insight “I see myself as a traveller; an explorer who wants the excitement of new and different experiences, but on my terms. Continually exploring through travel lets me expand my world.” Creative Insight The mark of great travellers are the stories they bring home. Big Idea Come and Create Your South African Story. Resonance with Essence Breaking New Ground Positioning Statement South Africa – “It’s Possible”

18. Driving our creative idea across our consumer & trade platforms Meetings Africa

19. Come and Create Your South African Story EUROSPORT “Stories from SA sports Icons.” Positioning SA as an event and leisure destination. CNN “My South Africa.” Consumers upload & create their own gallery of experiences, images & videos – “My SA experience page” with an itinerary function NAT GEO “Though the Camera’s Lens” Authentic, breakthrough South African experiences. BBC “South African Odyssey’s/Journeys.” Creating and winning the ideal SA story-journey. NEWSCORP “Leverage 2010 FIFA World Cup” Driving our creative idea with our Global Media Partners

20. Why is our WOM so important in our Marketing Strategy? Safety & Security and Value for Money show the highest improvement after visitation Not having visited South Africa After visiting South Africa SA Performs Well Neutral SA Performs Poorly Memorable EnrichingBreathtaking AdventurousFunRelaxing A Wide Variety of Experiences A Natural Wildlife Experience Friendly / Welcoming People History and Culture Safety & Security Value for Money Memorable(+5%) Enriching(+8%)Breathtaking(+4%) Adventurous(+1%)Fun(+14%)Relaxing(+21%) A Wide Variety of Experiences (+6%) Nature Wildlife (+0.1%) Friendly / Welcoming People (+19%) History and Culture (+8%) Safety & Security (+31%) Value for Money (+23%) Source: SAT Brand Tracking Surveys – Feb-2005, Nov-2005, Nov-2006, Feb-2007, Monitor Group Analysis

21. DOMESTIC MARKETING SUMMARY September 2009 Phumi Dhlomo Regional Director Africa & Domestic

22. Background Domestic travel is important due to the following reasons: –Provides significant value to the South African Economy –Has untapped value and potential fro growth –Provides the base load for International markets Main objectives of domestic travel are: –Increase expenditure through promoting more leisure trips and encouraging travelers to increase length of stay –Reduce seasonality by promoting all year round travel –Improve the geographic spread of tourism by encouraging more destinations and activities –Increase volume

23. Strategy for Domestic Tourism 3. Distribute appropriate information in specific areas Tourism product and experiences to be available through traditional and non traditional media 2. Promote a set of experiences that relate to South African Consumers Highlight experiences that are relevant to the chosen segment 1. Greater promotion of the Domestic Tourism Brand Create a holiday Culture amongst all South Africans through making travelling “sexy” 4. Facilitate the development of co-operative product information Work with Provincial Tourism Authorities to package products that will convert interest into action 5. Develop marketing and distribution channel Greater marketing of product through traditional and non=traditional media 6. Promote repeat visitation Customer relationship Management to encourage repeat visitation

24. Background on Sho’t Left Sho’t left was launched 6 years ago The programme’s main objective is to promote domestic travel Sho’t left has its origins in instructions given by passengers to taxi drivers, but is now used universally for ‘quick stop’. The business planning process reveled that it is important to refocus the programme starting with redefining the target audience Young and Upcoming are emerging travelers who have a lifetime value in helping us create a culture of holiday travel in SA. It is a large segment (5,1m). They do currently travel, even though holiday travel is limited, so it is easier to activate and there’s opportunity to grow

25. Domestic Travel programme – strategic direction Strategic Approach To credibly communicate the benefits of travel and the fact that it is accessible and affordable, in a way that creates an emotional connection with the South African consumer and ultimately gets them to travel Key Barriers No culture of holiday travel lack of knowledge of SA as a leisure destination Campaign Objective Build SA as a leisure destination among South Africans Big Idea Fun with Friends (Sho’t Left) Optimal Communication Channel TV, Print, Radio, Digital

26. 46.5% of South Africans undertake travel each year On average, domestic travellers take 2.4 trips per year The South African population travel within the country … The South African population travel within the country … Domestic travelers generated a total of 33 million trips in 2008, compared to 9.6 million generated by foreign arrivals … generating huge volumes … In 2008, domestic tourists spent R 25.8 billion, compared to a total direct spend of R 74.2 billion spent by foreign tourists … and significant value BUT, the market is still emerging … Domestic Tourism Market Executive Summary (1/2) The Domestic Market is important - and will become more so in future

27. Domestic Tourism Market Executive Summary (2/2) There is opportunity to grow holiday travel which accounts for 16% of volume and 39% of revenue 30% of all trips originate from Gauteng, 26% originates from KZN The highest rates of holiday travel incidence are found in the Western Cape (25% of adults) and North West (44% of adults) Where the Volume is 27% of the domestic tourism spend comes from Gauteng The highest spenders per trip are from the North West and Gauteng Where the Value is Holidays made up only 5.2 million trips in 2008 (16%), BUT Contribute 39% to the total domestic tourism spend (an average of R 1,916 per trip compared to R 488 for VFR), … Have a high average length-of-stay (5.1 nights compared to 4.2 for VFR) Holiday travel is the future

28. Sho’t Left 2009 marketing campaign

29. SHO’T LEFT MARKETING CALENDAR 2009/2010 APRIL 2009MAY 2009JUNE 2009JULY 2009 BRAND Activity:  Media & Winners Hosting: International Jazz Festival  Digital: WOM, Facebook and Twitter and YouTube  Sho’t Left 60’ Vignettes flighting on: FNB outlets Airport Lounge BRAND Activity:  Media Hosting: INDABA  Digital: WOM, Facebook and Twitter and YouTube  Sho’t Left 60’ Vignettes flighting on: FNB outlets Airport Lounge  Metro FM Travel Feature BRAND Activity:  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV SABC1/2/3 TV  Digital: WOM, Facebook and Twitter and YouTube  Metro FM Travel Feature  Vodacom Durban July BRAND Activity:  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV SABC1/2/3 TV  Digital: WOM, Facebook and Twitter and YouTube  Vodacom Soccer July DDC’s:  Thompsons DDC’s for Vodacom Soccer (print, radio and online)

30. SHO’T LEFT MARKETING CALENDAR 2009/2010 AUGUST 2009SEPTEMBER 2009OCTOBER 2009NOVEMBER 2009 BRAND Activity:  Outdoor advertising – billboards and building wrap  ETV Rhythm City Product Placement and TVPlus promotion  Independent Daily Newspapers deal – share your experience and win & Tourism Month editorials  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV ETV SABC1/2/3  Sho’t Left Diski Dance z-fold produced  Metro FM Travel Feature  Digital: WOM, Facebook and Twitter  Media hosting: Joy of Jazz  Activation: Wall Mural unveiled BRAND Activity:  Outdoor advertising – billboards and building wrap  ETV Rhythm City Product Placement and TVPlus promotion  Independent Daily Newspapers deal – share your experience and win and Tourism Month editorials  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV ETV Flight Centre stores  Metro FM Travel Feature  Kaya FM Tourism Month Travel Feature  Digital: WOM, Facebook and Twitter and YouTube  Media hosting: Wine Festival, John Legend and World Tourism Day Celebrations  Activation: World Tourism Day Celebrations, Gang of Instrumentals Grind Tour (lesser visited provinces) BRAND Activity:  Outdoor advertising – billboards and building wrap  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV SABC1/2/3 Flight Centre stores TV  Digital: WOM, Facebook and Twitter  Media Hosting: Macufe  Activation: Sun City Ride and Drive to the in partnership NWPTB and Gang of Instrumentals Grind Tour (lesser visited provinces) BRAND Activity:  Outdoor advertising – billboards  Digital: WOM, Facebook and Twitter  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV SABC1/2/3 Flight Centre stores  Activation: Eastern Cape Consumer Activation in partnership with ECTB DDC’s:  Peermont and Flight Centre JMA’s (print and radio)  Sho’t Left WOM: Launched the Sho’t Left Promos (JMA deals)  Trade Fam: Flight Centre Fundi initiative DDC’s:  Computicket Travel JMA (print, radio and in-store)  John Legend (tactical)  Sho’t Left WOM: Peermont viral campaign and competition DDC’s:  Computicket Travel JMA (print, radio and in-store)  Macufe (tactical) DDC’s:  Tactical: FUNBus (print, radio)

31. SHO’T LEFT MARKETING CALENDAR 2009/2010 FEBRUARY 2010MARCH 2010 BRAND Activity:  Digital: WOM, Facebook and Twitter  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV SABC1/2/3 Flight Centre  Activation: J&B Met BRAND Activity:  Digital: WOM, Facebook and Twitter  Sho’t Left 60’ Vignettes flighting on: Mango Taxi TV SABC1/2/3 Flight Centre stores  Oh Shucks Product Placement and Storyline Integration  Activation: International Jazz Festival DDC’s:  Tactical: FUNTrain (print, radio) Cape Town Jazz DDC’s:  Computicket Travel JMA (print, radio and in-store)

32. South Africa as a Business Tourism Destination: Presentation to the Portfolio Committee Sept. 08, 2009 Nomasonto Ndlovu

33. Introduction to Business Tourism Business Tourism refers to a trip which is undertaken with the purpose of attending a conference, meeting, exhibition, event or as part of an incentive trip, SAT focuses on attracting international market. Globally, the traditional Business Tourism markets are large and attractive – market size estimated at over US$100bn. For SA, Business Tourism currently contributes about 7% to total foreign arrivals (2008) which is about 600 000 tourists, an increase of 20% from 2007. In terms of spend, average direct spend in SA for every business tourist per trip amounted to R5,600 in 2008 vs R4,700 in 2007 Africa as a continent currently captures a small proportion of the international conferences held annually at between 3-5% market share, however SA accounts for 43% of the meetings held in Africa. The market can be divided into 3 segments: Associations/Academic Meetings, Inter- Governmental Meetings and Corporate Conferences SAT’s role is to work with international organisations to encourage them to choose SA as their next destination for their international meeting, by providing them with relevant information and providing support during the bidding process SAT has acquired Meetings Africa as a platform to grow business tourism into SA and to grow the sector.

34. SA Tourism focuses on international BT market Business Tourism (A trip which is undertaken with the purpose of attending a conference, meeting, exhibition, event or as part of an incentive) Business Tourism (A trip which is undertaken with the purpose of attending a conference, meeting, exhibition, event or as part of an incentive) Domestic Business Tourism Conferences, meetings, exhibitions, events or incentives with a purely domestic audience –Exhibitions with a purely domestic audience –Local government meetings –South African Associations meetings –Local corporate meetings / off sites A large and lucrative market that should not be neglected Conferences, meetings, exhibitions, events or incentives with a purely domestic audience –Exhibitions with a purely domestic audience –Local government meetings –South African Associations meetings –Local corporate meetings / off sites A large and lucrative market that should not be neglected Responsibility of provincial and local tourism authorities to target and develop Not the focus for SA Tourism Global Business Tourism Conferences, meetings, exhibitions, events or incentives with an international audience –Regional / global exhibitions –Inter-governmental meetings at regional or global level –Regional/global association meetings –Corporate meetings involving participants from more than one country –Incentive trips for employees from outside South Africa Highly competitive global industry Conferences, meetings, exhibitions, events or incentives with an international audience –Regional / global exhibitions –Inter-governmental meetings at regional or global level –Regional/global association meetings –Corporate meetings involving participants from more than one country –Incentive trips for employees from outside South Africa Highly competitive global industry SAT’s Business Tourism Unit Focus for SA Tourissm

35. Africa as a continent currently captures a small proportion of the international conferences held each year Market Share Per Continent by Number of International Conferences (1996–2000) Note:ICCA definitions and rankings applied Source:International Congress and Convention Association (ICCA) Africa’s market share has remained fairly stable

36. However… The total number of meetings held in Africa has increased from 1998 to 2007 from 124 meetings to 155. The total number of meetings in SA is at its highest level to date at 82 meetings. 40%44%49%41%48%43% SA’s % of Africa Market In 2008, SA has 43% of the total Africa market. South Africa’s country ranking: 34 in 2008 Source: The International Associations Meetings Market 1998 - 2007 Africa / South Africa # of meetings per continent

37. The meetings market can be divided into 3 segments Corporate Meetings Association / NGO and Academic Meetings Association / NGO and Academic Meetings Inter-Governmental Meetings Inter-Governmental Meetings Meetings of representatives of governments and government institutions Usually within multi-lateral or regional organisations / institutions, to negotiate relationships, set regional policy on key issues or set regional investment agendas IGO meetings can be segmented into regional, international and large international meetings Meetings of representatives of governments and government institutions Usually within multi-lateral or regional organisations / institutions, to negotiate relationships, set regional policy on key issues or set regional investment agendas IGO meetings can be segmented into regional, international and large international meetings Business-related meetings of private companies, sometimes including customers, suppliers and other external role-players Sometimes include other corporate events such as exhibitions and product launches Business-related meetings of private companies, sometimes including customers, suppliers and other external role-players Sometimes include other corporate events such as exhibitions and product launches Meetings of professional associations, industry associations, non- governmental organisations and academic groups Exchange information, network with other professionals Learn and develop their subject areas Association meetings can be separated into Small, Medium and Large categories Meetings of professional associations, industry associations, non- governmental organisations and academic groups Exchange information, network with other professionals Learn and develop their subject areas Association meetings can be separated into Small, Medium and Large categories

38. Target Segment 1: Associations Global and Regional Associations with significant engagement with South Africa Global and Regional Associations with South African senior representation Target Segment 2: Inter-Governmental Meetings (IGOs) Meetings of representatives of governments and government institutions Usually within multi-lateral or regional organisations / institutions, to negotiate relationships, set regional policy on key issues or set regional investment agendas IGO meetings have been segmented into regional, international and large international meetings Target Segment 3: Corporate Meetings & Incentives South African Companies doing business internationally International Companies with significant investment in South Africa Incentive Houses that have previously sent groups to South Africa Incentive Houses that have highest market share of Business Tourism market globally and regionally Our marketing efforts are focused on the following segments in order of priority

39. Meetings Africa - previously known as the Business Travel Expo - ICT Incentives, Conferences & Travel and was launched in 2003, the name was changed to Meetings Africa in 2005 SAT acquired Meetings Africa the end of 2007, in order to accelerate growth of Business Tourism in SA. Its primary objective is to promote South Africa as a premier business tourism destination to the inbound market. Meetings Africa is supported by Gauteng Tourism Authority, Johannesburg Tourism Company and Sandton Convention Centre It targets Local corporates & Govt Departments events/meeting organisers and their agencies, International Meetings Buyers - (Associations, IGO’s, corporate and Incentive houses) It allows the visitor (domestic /international) to gain maximum value on how they can be assisted by the meetings industry to plan, execute and deliver exceptional and unique meetings, conferences and events Meetings Africa has an international hosted buyers programme partly sponsored by the DTI EMIA mission fund, where over 100 meetings buyers are invited to attend Meetings Africa. Networking opportunities via various events and educational seminars – open to exhibitors and buyers Runs over 2.5 days, end Feb annually, 24 – 26 February 2010, at Sandton Convention Centre Meetings Africa as a lever to grow Business Tourism into SA

40. Upcoming Events/Meetings - bids won for next 3-4 years YEAREVENT/MEETING# OF DELEGATES CITY & VENUE 2010The 3rd Lausanne Congress on World Evangelization5 000Cape Town - CTICC 20107th International Neonatal Nurses Conference1 000Durban - ICCD 2010IPA Congress (International Pediatrics Association)2 000Johannesburg - SCC 2011World Veterinary Congress3 000Cape Town - CTICC 2011World Federation of the Deaf Congress5 000Durban - ICCD 2011World Methodist Council Conference3 000Durban - ICCD 2012International Congress Of Psychology6 000Cape Town - CTICC 2012Public Services International Congress1 500Durban - ICCD 2012International Federation of Cosmetic Chemists Congress1 000Johannesburg - SCC 2013World Congress of Paediatric Cardiology and Cardiac Surgery3 000Cape Town - CTICC 2013World Critical Care Congress10 000Durban - ICCD 201416th IUPHAR World Congress Of Basic And Clinical Pharmacology5 000Cape Town - CTICC 2014World Architects Congress10 000Durban - ICCD 2014The Orchid Society Confex800Johannesburg - SCC 201635th International Geological Congress –IGC15 000Cape Town - CTICC