1. Web 2.0 & Power of Default By Prashant Singh

2. Defining the Problem What is “Power Of Default” ?? Tendency of user to accept what is offered to him 2 3 1

3. Software Marketing =The Art Of Making Better Mouse Traps Default,De-Facto & No Brainier Dependency on OS,Database,middle-ware & Browser “Power Of Default” in Software Industry

4. What is Web 2.0 ?? Blogging, Tagging, Social Networking, Sharing Usability Collaboration Web Service Ajax XML & “ Eternal Beta “

5. Promises of Web 2.0 HARBRINGER OF “ERA OF CHOICE “ DESKTOP LIKE FUNCTIONALITY IN WEB APPICATION BY AJAX INTERNET AS A PLATFORM APPLICATION WILL BE INDEPENDENT OF OS XML INTERFACES TO ENABLE INTERACTION BITWEEN APPLICATIONS

6. So Far So Good. But what’s the Real Story ?? Will Web 2.0 Deliver ? More things Changes, More They Remain the Same

7. Is There no Default Factor in Web 2.0 ? Google,Yahoo & MSN fighting each other to partner with AOL Motorola cell phone will have a “G” Button which will load Google There is no clear Exit path from Web Based Applications Some high Profile Events in Web2.0 Google is Default Page in Firefox No Clear Standard in Mobile Web Application Space

8. Ray of Hope No Default Approach in Application Design Image Search : One Problem Three Approaches

9. No Default Approach in Business Model Online desktop like pageflake provide support for third party applications like Writely, Feed Reader,Flickr etc Google MAP,Skype,Amazon offer their API for writing application using them.

10. Conclusion ??? Default Factor will always be there in some amount because essentially people are too lazy to explore options Need to have a universal standard for web based application –to-application communication specification Need to have a Clear Exit Path for user Need to have a solid revenue model beside Advertisement

11. Thanks Any Question???