1. WEB 2.0 CSS AUDIO VIDEO DESIGN USEABILITY WIKI BLOG XML AJAX SHARING RSS OPEN API XHTML SEO WEB STANDARDS

2. What is Web 2.0? Creativity Creativity Information Sharing Information Sharing Collaboration Collaboration Usability Usability Customisation Customisation Connecting & Empowering People Connecting & Empowering People

3. Web 2.0 Example Business Model Know Your User Base Know Your User Base Interaction Interaction Control Over Data Control Over DataUpload/download Social Participation Social Participation Simplicity Simplicity

4. Why Web 2.0? Increase Functionality Increase Functionality Increase Usability Increase Usability Network as a Platform Network as a Platform Reduce Server-side Queries Reduce Server-side Queries Increase Responsiveness Increase Responsiveness

5. Incorporating Web 2.0 Technology AJAX (Asynchronous JavaScript & XML) AJAX (Asynchronous JavaScript & XML) Adobe Flash Adobe Flash Flex Flex Curl Curl Silverlight Silverlight

6. Humanisation: In The Beginning Unidirectional Communication Process Unidirectional Communication Process Static Web Pages Static Web Pages Non Standard Complaint Non Standard Complaint Availability of Broadband Availability of Broadband Fastest Growing Medium in History Fastest Growing Medium in History

7. Humanisation: Today Bi-directional Dynamic Conversation Bi-directional Dynamic Conversation People Communicating With People People Communicating With People Connecting at the Click of a Mouse Connecting at the Click of a Mouse Develop User Trust Develop User Trust Delivering Relevant Information Delivering Relevant Information Magnetise Your Website Magnetise Your Website

8. Humanisation: Summary Buying From ‘You’ Buying From ‘You’ Develop Trust Develop Trust Engage The User Engage The User Passive time becomes Active Time Passive time becomes Active Time Users Generate The Content Users Generate The Content

9. Examples of Web 2.0 Sites www.google.com/ig www.google.com/ig www.google.com/ig www.bbc.co.uk www.bbc.co.uk www.bbc.co.uk www.wikipedia.org www.wikipedia.org www.wikipedia.org www.youtube.com www.youtube.com www.youtube.com www.myspace.com www.myspace.com www.myspace.com www.facebook.com www.facebook.com www.facebook.com

10. Web 2.0 Summery Web 2.0 Enables the Internet to be free Web 2.0 Enables the Internet to be free Brings People Together Brings People Together Gives users control over the Internet Gives users control over the Internet Using old technology in new ways Using old technology in new ways Simplyfying the Web for a whole new genertion Simplyfying the Web for a whole new genertion

11. Thank you Email ian.hughes@clickconsult.co.uk ian.hughes@clickconsult.co.uk ian.hughes@clickconsult.co.uk Web www.clickconsult.co.uk www.clickconsult.co.uk www.clickconsult.co.uk Click Consult Stand E360 E360