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Columbia Business School Rugby Football Club Let Us Become Your Marketing Vehicle to the MBA Community!

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Presentation on theme: "Columbia Business School Rugby Football Club Let Us Become Your Marketing Vehicle to the MBA Community!"— Presentation transcript:

1 Columbia Business School Rugby Football Club Let Us Become Your Marketing Vehicle to the MBA Community!

2 Columbia Business School Rugby Football Club Season 2003 - 20042 About Columbia Business School World Leader: –Ranked #3 for full-time MBA and #1 for executive MBA by FT. Large Community: –1,200 graduate students; 30,000+ alumni international network. –Renowned faculty members and Nobel prize holders in all disciplines. Global Community: –30% International students. –Largest alumni clubs: New York, San Francisco, London: 3 key cities of the financial, media, and cutting-edge technology communities. Credibility: –Famous graduates: Warren Buffet (MS‘51), Rochelle Lazarus (MBA‘70), Henry Kravis (MBA’69). –Recent guest speakers include Jeff Immelt, Tom Siebel, David Stern.

3 Columbia Business School Rugby Football Club Season 2003 - 20043 The Rugby Club I hope this jersey doesn’t make me look fat… I hope we don’t have to play the alumni again soon… I can’t wait to play with the alumni

4 Columbia Business School Rugby Football Club Season 2003 - 20044 Who Are We? "Speaking of Rugby, they might just be the coolest group on campus. They are the group to get excited about and rally behind. They are dependable, a lot of fun to watch and have unbelievable cohesion and energy." Dana Weeks, Graduate Business Association President - 02/13/03

5 Columbia Business School Rugby Football Club Season 2003 - 20045 The Rugby Club Facts Sheet The club is the #1 social club on campus. Large & Active Club: –A world class selection of 40 international players. –Longest standing club at Columbia Business School (created in 1968). Strong Networking Capability: –Very strong connections to 25 top MBA schools in the world. –Contacts with major corporations in New York City. Successful Team: –2001/2002 season: one of the most successful in the club’s history. –2002/2003 season: runner-up at the Wharton tournament. High Profile: –Games/events attract 200+ student and faculty supporters each year.

6 Columbia Business School Rugby Football Club Season 2003 - 20046 Schedule Season 2003-2004 Our season runs from September to April. Participation in 3 major tournaments: –Duke MBA World Championship: 25 schools; 1,000+ MBA students. –Thunderbird Tournament: 16 schools; 500+ MBA students. –Wharton Tournament: 8 schools; 300+ MBA students. Organization of 1 st NY State Tournament 6 friendly games 5 key social events: –1 happy hour, 2 welcome parties, 2 events with Rugby alumni: 1,300+ MBA students and alumni.

7 Columbia Business School Rugby Football Club Season 2003 - 20047 Schedule Season 2003-2004 SeptemberOctoberNovemberDecemberJanuaryFebruaryMarchApril GAMES Rugby Club Welcome Party FALL 2003 GAMES: Columbia Business School alumni NYU Stern Cornell Columbia Medical School SPRING 2004 GAMES: * Columbia Business School alumni * Wharton * Columbia Med School Duke MBA World Championship NY State Tournament Wharton Tournament Thunderbird Tournament Rugby Club Happy Hour 1 st year recruiting season2 nd year recruiting season Rugby Club Welcome Party School-wide Pub Crawl EVENTS Proposed UK Tour Rugby Alumni Event

8 Columbia Business School Rugby Football Club Season 2003 - 20048 Schedule Season 2003-2004 The Rugby Club reaches a substantial MBA student audience: Between 20 and 25 games in the season. 5 major social events and a strong presence at school. A cumulative audience of more than 4,000 students. Connections to MBA students in 25 top schools.

9 Columbia Business School Rugby Football Club Season 2003 - 20049 Sponsorship Goals Duke MBA World Championship:$15,000 Thunderbird Tournament:$12,000 Rugby Jerseys & Travel Attire:$5,000 Rugby Happy Hour:$5,000 NY State Tournament:$3,000 Catering & equipment:in kind Total for 2003-2004 season:$40,000

10 Columbia Business School Rugby Football Club Season 2003 - 200410 Duke MBA World Championship Number of players participating: 35 Travel cost: $200 x 35$7,000 Hotel cost: $60 x 35 x 3 nights$6,300 Car/van rent + gas: $200 x 4 days $800 Miscellaneous:$900 Total for MBA World Championship:$15,000

11 Columbia Business School Rugby Football Club Season 2003 - 200411 Thunderbird Tournament Number of players participating: 30 Travel cost: $230 x 30$6,900 Hotel cost: $60 x 30 x 2 nights$3,600 Car/van rent + gas: $200 x 3 days $600 Miscellaneous:$900 Total for Thunderbird Tournament:$12,000

12 Columbia Business School Rugby Football Club Season 2003 - 200412 Sponsorship Benefits Awareness at Columbia Business School: –Partner with the most dynamic student club on campus. –Banners at social events. We wear our jerseys with pride at every happy hour. –Logos and references in weekly business school journal articles. Awareness during games: –Logo placement on jerseys and travel attire. –Banner display on the field, at all games. –Exposure to several hundred students from other top business schools. –Strong brand association with Columbia Business School & MBA community, (e.g.) Wharton – UBS, Harvard – Tulamore Dew, Duke – Pfizer, Stern – Toys’R’Us. Access to Columbia Business School students & alumni: –The Rugby club pro-actively connects with its alumni and interacts with them, through 2 games and social events. –Our team displays a large variety of backgrounds, international experience, and career interests.

13 Columbia Business School Rugby Football Club Season 2003 - 200413 Level of Sponsorship Looking to raise $40,000 for complete season. While sponsors can support a single event (e.g. Duke tournament or a happy hour), there are also levels: Four levels of sponsorship: –Platinum - $8,000 and above (in cash or kind) Large logo on jerseys and travel attire. Banner display at all games and social events. Logo & reference in weekly business school journal Rugby articles. Banner & reference on all Rugby emails to students and alumni. 468 x 60 banner on Columbia Business School Rugby website.

14 Columbia Business School Rugby Football Club Season 2003 - 200414 Level of Sponsorship –Gold - $4,000 and above (in cash or in kind) Medium logo on jerseys and travel attire. Banner display at all games and social events. Logo & reference in weekly business school journal Rugby articles. 120 x 90 banner on Columbia Business School Rugby website. –Silver - $2,000 and above (in cash or in kind) Small logo on jerseys and travel attire. Banner display at all games and social events. Logo & reference in weekly business school journal Rugby articles. –Bronze - $1,000 (in cash or in kind) Logo & reference at all games and social events. Logo & reference in weekly business school journal Rugby articles.

15 Columbia Business School Rugby Football Club Season 2003 - 200415 Logo Placement Possibilities LOGO Company logo – medium – right chestCompany logo – large – upper body Company logo – large – in the back Company logo – small – left sleeve

16 Columbia Business School Rugby Football Club Season 2003 - 200416 Summary Looking to raise $40,000 for complete season. Use of proceeds would go to offset travel, equipment, and operating expenses for 2003-04. Sponsors can also support an entire event. Cost effective marketing method to a very attractive customer base (e.g., for a platinum sponsorship, the advertising spend per student is $2.00!) Donations of any amount are always welcome! Support one of the greatest student organizations at Columbia Business School and let us become your marketing vehicle to the MBA community!

17 Columbia Business School Rugby Football Club Season 2003 - 200417 Contact Information Sponsorship Committee Eugene SongPresident917-658-3502ESong04@gsb.columbia.eduESong04@gsb.columbia.edu Pascal MaygnanVP of Finance646-226-5660PMaygnan04@gsb.columbia.eduPMaygnan04@gsb.columbia.edu Giles StewartVP of Sponsorship917-608-5924GStewart04@gsb.columbia.eduGStewart04@gsb.columbia.edu Brandon PeeleVP of Publicity917-535-9120BPeele04@gsb.columbia.eduBPeele04@gsb.columbia.edu Max CergneuxTeam Captain646-662-8848MCergneux04@gsb.columbia.eduMCergneux04@gsb.columbia.edu Website: http://www-1.gsb.columbia.edu/students/organizations/rugby/http://www-1.gsb.columbia.edu/students/organizations/rugby/


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