1. Chapter 5 Products and applications

2. AQA GCSE Design and Technology: graphic products Products and applications Learning Objectives By the end of this lesson you will have developed a knowledge and understanding of: ○how quality is important to both design and manufacture ○a life cycle for a graphic product ○how to target a product to the customer ○using common criteria for assessing quality.

3. AQA GCSE Design and Technology: graphic products Quality of design ○It is all about the fitness for purpose, what we think of aspects such as form, colour, texture, and our responses to the product. ○A good design will appear to be easy on the eye, aesthetically pleasing, and will function properly.

4. AQA GCSE Design and Technology: graphic products Key terms ○Classic design – something of lasting worth which has been designed or evolved. ○Durable – having a long usable life. ○Tolerance – the degree to which something is allowed to differ. ○Market push - manufacturer develops a product that will meet a need or a desire. ○Customer pull – demand made by the customer of the manufacturer. ○Trend – changes over a period of time.

5. AQA GCSE Design and Technology: graphic products Quality of manufacture ○How well is it made? ○When a graphic product such as a piece of packaging is well made, the materials will be fit for purpose, the colours will be consistent, the shape precise and the folds exact.

6. AQA GCSE Design and Technology: graphic products Life cycle of a graphic product ○There are four main stages in the life cycle of a graphic product: 1.Introduction and evolution 2.Growth 3.Maturity 4.Decline ○The product moves from the idea, and gradually evolves into a viable proposition. ○The result of rapid sales and an increase in demand. ○The product is known to the market. ○The product is no longer enjoying the demand it once had.

7. AQA GCSE Design and Technology: graphic products Understanding the needs and wants of customers Factors to consider: ○Who is the customer? E.g. A pensioner. ○What is the type of product being bought? E.g. A greetings card. ○Why is the product bought? E.g. To observe a birthday. ○How is the product to be used? E.g. sent in an envelope through the post. ○What do these factors mean for the designer? E.g. Size, colour, image, envelope, cost, nature (humour or other) etc.

8. AQA GCSE Design and Technology: graphic products Judging the quality ○Does the product meet the initial specification? ○Is it easy to use, or does it appeal to you? ○Does it do what was intended, and do we get enjoyment from the use? ○How well does it suit or fit into its environment? ○Has it been made from renewable energy sources and materials? ○How easily can it be disposed of after its usage?

9. AQA GCSE Design and Technology: graphic products Examiner’s tip ○Not all of the questions listed for judging the quality of a product will be relevant for every product selected. ○However, it is worth using the checklist approach to ensure that you have not forgotten to consider any of the areas. It is also possible to create a rhyme or similar to learn these factors ready for the exam. ○As a way of learning these factors select a product and apply them to an evaluation of the selected product.

10. AQA GCSE Design and Technology: graphic products Summary ○The reason one product is chosen rather than another is very largely down to personal preference. ○Better decisions are generally made if the product is rated against a series of pre-determined criteria. ○Political, social or cultural changes are outside of the normal references for most designs, yet a change in the tax laws or the dominant culture of the area can influence how designs develop. ○The customer and the product have to be matched to enable a need to be satisfied.