1. To San Francisco October 7-11 2006 Organised by: The Trade Council of Iceland Icelandic Business Delegation

2. San Francisco, California Multi-sectoral mission to San Francisco: October 7-11 2006

3. Objectives 1.Strengthen present business relations in the market. 2.Explore new opportunities, buying or selling. 3.Establish new business relations. 4.Look for strategic partnerships. 5.Identify new sales leads which can lead to concrete business deals. This is a multi-sectoral mission.

4. Who Should participate Participants can be: investors, producers, exporters, importers and service providers interested in: Strengthening existing relationships Exploring the area for investing and/or selling products and services Sellers and buyers looking for intersting business opportunities. Those planning to start business or building a strategic relationship with local companies.

5. Estimated costs for SFO delegation Expenses for each participant Flight (economy class) ISK: 75.000 Hotel expenses 4 nights in San Francisco @ USD 250ISK: 75.000 Delegation participation fee with partner search service ISK: 160.000 Total estimated cost. excl. daily expenses with partner search service ISK: 310.000 Delegation pariticipation fee for exploratory mission ISK: 80.000 Total estimated cost. excl. daily expenses without partner search serviceI SK: 250.000 NOTE! 1)These expenses are an estimate and meant for guidance only. 2)In order to maintain an important level of standard and comfort, the group meetings will be held in 4-5 star hotels 3)Expenses presented here do not reflect the actual total cost of a promotional campaign 7 th – 11 th OCTOBER 2006

6. Individual company costs Partner search Travel, hotel and transport Joint costs Publication of brochure/leaflets Promotional campaign in SFO Local transportation cost in SFO Reception costs Rent of facilities, refreshments during meetings. Main expenses

7. Example of stand organisation

8. Why a Business Delegation? A Business Delegation is a cost effective event for companies. Within a few days they can visit and meet with prospective trade partners. A Business Delegation is an opportunity for companies to ‘test’ new markets, establish useful contacts, learn about the culture and business aspects of the countries. A Business Delegation is an opportunity to network with other participants of the trade mission. A group of companies from more countries are more likely to generate general interest from the market environment visited.

9. Example of meeting room facilities

10. Project Time Line 25 th of Aug. Deadline for application with company profiles and description of preferred partners delivered to the Trade Council 05 th of Sept. Target group list for San Francisco ready 5-10 th of Sept Email/ inivitations sent out, using the target group list. 10th of Sept. Deadline for delivering all material (pictures) for brochure to the Trade Council. 20-29 th of Sept Press Release in SFO 1 th of October Meeting plan for business meetings ready and sent to participants 7 th October Departure to San Francisco

11. Example of meeting room facilities

12. Agenda October 7-11 Saturday October 7 departure for San Francisco w. FI617 17:10 arrive SFO 19:05. Sunday – Resting, possibe excursion to Napa valley Monday 10:00Meeting for the Icelandic participants of the Trade Delegation; Briefing on important elements of doing business in the US. Participation from local experts on marketing in the Bay area. marketing in the bay area – Do’s and Don’ts? 12:30Light lunch - Tade show from Iceland, Presentation on the business environment in Iceland to an invited audience from the business community. 13:30Business to business meetings with companies that have been approached through the partner search services of the Trade Council 17:00End of business meetings Evening: Networking buffet. Participants have an opportunity to ivite special guests of the delegation to the dinner

13. Tuesday and Wednesday 09:00 Continued B2B meetings and follow up from previous day 13:00Company visit / Study tour to a prominent company in the Bay area or in Silicon Valley. Choice of company to visit will be tailored to the needs of the delegates Wednesday October 11 23:35Departure from San Francisco to Iceland Thursday 15:00Arrival in Iceland Agenda (cont.) Explanations: 1. B2B are meetings organised with the participation of possible importers, agents and retailers, etc., present for the promotional campaign. 2. Private meetings are intended for those that have organised their own meetings, as well as providing the opportunity to follow-up on any interesting group meetings. 3. Dates for the programme of the business delegation are subject to changes.

14. Choice of hotels In San Francisco To be confirmed Negotiating with a few hotels for rates around USD 220-250/night

15. Travel Itinerary Suggestion: SATURDAY7 OCT.FI 67117:10REK-SFO19:05 DURATION 8:55 WEDNESDAY 11. OCT.FI 67023:35 SFO- REK14:55 (12 OCT) DURATION 8:20 SATURDAY 14. OKTFI 67023:35 SFO- REK14:55 (15 OCT) DURATION 8:20 -RESERVATION NUMBER(S) -ISK 74.860.- Incl. tax *Ekki um að ræða eiginlega hópferð, svo hver og einn sér um að panta flug fyrir sig en þar sem sætaframboð er takmarkað hefa verið tekin frá nokkur sæti á ofangreindum dögum og númeri sem þátttakendur geta notað til að fá hópfargjald. búin að taka frá 20 flugsæti; út 7.okt og 10 sæti heim 11.okt og 10 sæti heim 14.okt.

16. Further information will be provided by: Trade Council of Iceland Svanhvít Aðalsteinsdóttir Tel: 511 4000 / GSM 824 4386 Fax: 511 4040 E-mail: svanhvit@icetrade.issvanhvit@icetrade.is