1. Welcome to the Traffic & Conversion Summit Notes Webinar

2. Housekeeping 101 Yes we are recording, yes you will get a copy I’ll do a full Q&A at the end of the call I’ve got a surprise for you (and no it’s not something to buy)

3. Welcome to the Traffic & Conversion Summit Notes Webinar

4. Tonight’s Agenda My Big Takeaways From T&C The 5 Pillars Of Business Tripwire Examples You Can Model The Big Switch

5. Tonight’s Agenda Short Reports That Lead To Big Profits How To Get Started Now The Surprise Q&A Session

6. My Biggest Takeaways From T&C Buying Itself Has Become A Hobby Your Numbers Dictate Your Future Standing Out Is Required

7. Buying Itself Has Become A Hobby Less Consumer Access To Credit Customers Looking For Their Fix They Need A “Lot Of Littles” You Deserve This Release The Dopamine

8. Your Numbers Dictate Your Future “The person that can spend the most to acquire a new customer wins” – Perry Belcher

9. Standing Out Is Required Give Your Fans An Experience Make It Unique Make It Fun Make It Different

10. The Five Pillars Of Business Lead Magnet Tripwire Core Offer Profit Maximizer Return Path

11. Lets Do Some Maths ;-) 10,000 Optins 20% will spend $7 20% of them will spend $47 20% of them will spend $497 20% of them will spend $12,000

12. Lead Magnet This is a free ethical bribe to get the email address

13. Tripwire Low end, impulse purchase offer (under $20) that offers 1 solution, to one problem Usually a trick, a hack, or something they can digest quickly

14. Core Offer This is typically your big bag of stuff, or your core offer that you offer everyone who buys the lower ticket product

15. Profit Maximizer These are usually immediate upsells or additional offers you show your customers while they are on your email list or in your marketing funnel

16. Return Path This is how you plan on getting your people back to the main offer over and over again. Usually its best to offer them different modalities to return (audio, video, pdf, webinar, personal call, etc)

17. Here’s The Thing If you’re not offering a low ticket offer, you’re missing out on customers who might be interested If you’re not offering additional offers you’re leaving money on the table

18. How To Give Yourself A 12% Raise Offer An OTO to every purchase … The Easiest Offer …. Can I Help You???

19. Tripwire Examples Black Friday Bootcamp http://www.timreallylikes.com/BlackFriday AudienceMakr http://www.timreallylikes.com/fbexample http://www.timreallylikes.com/fbexample

20. Tripwire Examples Credit Card Knife http://www.timreallylikes.com/knife http://www.timreallylikes.com/knife Frank Kern Book http://www.timreallylikes.com/kernbook

21. Another Example Check this out http://www.timreallylikes.com/fb

22. How To Win In 2014 Figure Yourself Out First Be Authentic Get Results First Let Your Customers Tell Your Story

23. Figure Yourself Out First What do you enjoy? What gives you energy & satisfaction? What do you suck at? Where do you always seem to fall?

24. Be Authentic Your customers aren’t stupid Your customers want someone like themselves People respect “I don’t know” Know, Like, and Trust

25. Let Your Customers Tell Your Story Stop talking about how awesome you are Let your customers say it instead Testimonials over everything Social proof is more important than ever

26. The Big Switch Burn Out & Frustrated Where Can I Win? Facebook vs Kindle Two Steps Ahead Scale & Build The Machine

27. Burn Out & Frustrated Ended A Business Partnership in 2012 Depressed A Majority Of 2013 I Had Sold All My Tricks In My Current Market I Had Zero Interest In Going Any Further

28. Where Can You Win? I Had A Following, I Just Needed A New Direction Where Could I Get A Quick Win? What Interested & Excited Me The Most?

29. Facebook vs Kindle I Had To Make A Choice FB vs Kindle Legitimate Killers on FB Following Proof The Look The Support

30. Two Steps Ahead Stop Making It Complicated Lets Your Customers Grow With You Radical Honesty & Transparency

31. Scale & Build The Machine Start with a wide reaching product Scale and narrow your focus over time Continue to raise your prices Combine everything at the end

32. Short Reports Covered extensively in the 2013 Webinar Basic Formula: Why, What, How, If/Then Interview Experts 1 Problem, 1 Solution Reports Keep Them SHORT

33. How To Get Started Now Take The 2014 Traffic & Conversion Notes Take A Section You’re Interested In & Do It Report On Your Results Sell It & Scale It Survey Your List For The Next Step Repeat Steps 1 Through 5

34. Here’s Why This Will Work Action = Accomplishment

36. The Key Is To Keep It Small Think “Do My Customer Believe They Can Do This?” What Is The Next Step? How Can You Automate It Or Make It Faster?

37. The Funnel $9.95 - $17 FE$97 OTO$47 Downsell

38. Survey & Scale Up Ask your list what they want next Give it to them Combine everything at the end

39. The Surprise How Would You Like Transcripts Of Our Time Together Tonight?

40. Then Do This Post On Facebook (tag me – Tim Castleman) and answer the following question: What was the best part about tonight’s training? contacttimcastleman@gmail.com

41. I am going to pause so you can do that now (and I can get a drink)

42. One More Thing … I want to tell you about the one thing I’ve done this year that has added about $30,000 to my bottom line …

43. It’s Allowed Me … To better understand why my customers act and buy the way they do, write high converting fast sales letters, and double my webinar close rates …

44. I Wrote This Letter … In 45 minutes on boozed filled plane from San Francisco To San Diego

45. On Webinars …. 25% Average Close On My Live Webinars

46. It’s Also Given Me A way to scientifically enter new markets and quickly grow and scale my business ….

47. Here’s The Secret I haven’t even listened to the entire thing and I’ve done none of the exercises they recommend

48. You Should Check It Out http://www.timreallylikes.com/sss

49. When You Pick It Up… I’ll give you a copy of my 5 Figure Blueprint Training That Covers - Writing Short Reports - Webinars -Multi Week Training -Software 101 And More …

50. Just Send Me A Copy … Of Your Receipt To ContactTimCastleman@gmail.com

51. Questions?