1. Tobacco and Teens What do you think of when you look at this picture?
(Not including “cigarette” or “smoke”)

2. Rocky Horror Tobacco Show
Watch video
Make groups

3. Rocky Horror Tobacco Show
In your groups…
Choose a “KODAK MOMENT”
Kodak moments are little snapshots in your brain that come up when you reflect back on what you saw.
Be prepared to explain why you chose this moment as something memorable and share it with the class later.

4. Rocky Horror Tobacco Show
Write a letter to one of the characters from the video, share with the class.
Characters from “Rocky Horror Tobacco Show”
Debbie, stoma lady
Tom, sad old guy can’t blow out a match
Karl, the big mustache, moody
Joey, spikey hair, cursing a bit
Molly, red hair, small eyebrows
Professor Grosso
Or…any other character that you remember

5. #1-“When you’re in junior high you start smoking to look like the big kids and fit in. Then when you are older, you are in high school or college, you don’t need to look older or fit in, you are already one of the big kids. By that time you’re screwed, they’ve got you.”
Who are they referring to when they say, “…they’ve got you”
Who said this?
Debbie, stoma lady
Tom, sad old guy can’t blow out a match
Karl, the big mustache, moody
Joey, spikey hair, cursing a bit
Molly, red hair, small eyebrows
Nick, black hair slicked back, curses a few times
Professor Grosso
Debbie

6. Who said it???
Debbie, the stoma lady

7. #2-“I remember I really liked this guy and he was a smoker and I smoked with him because I liked him so much. Then we broke up but I still have this habit. It’s so sad because nothing ever came out of that guy, but here I still have this habit.”
Why do you think this girl smoked with this boy?
Who said this?
Debbie, stoma lady
Tom, sad old guy can’t blow out a match
Karl, the big mustache, moody
Joey, spikey hair, cursing a bit
Molly, red hair, small eyebrows
Professor Grosso

8. Who said it??? Debbie, aka stoma lady
Molly, reddish hair, thin eyebrows

9. #3-“It makes you sad, that you can’t do the things that you used to do
Do you think this character will ever improve his health so he can do the things he used to do?
Who said this?
Debbie, stoma lady
Tom, sad old guy can’t blow out a match
Karl, the big mustache, moody
Joey, spikey hair, cursing a bit
Molly, red hair, small eyebrows
Professor Grosso

10. Who said it??? Debbie, aka stoma lady
Molly, reddish hair, thin eyebrows
Tom, sad old guy can’t blow out a match

11. #4-“Its scary, you get up in the night and you can’t breath, what do you do? The more you react, the less you can do...”
What is worse, the decreased quality of years or the decreased quantity of years from tobacco use?
Who said this?
Debbie, stoma lady
Tom, sad old guy can’t blow out a match
Karl, the big mustache, moody
Joey, spikey hair, cursing a bit
Molly, red hair, small eyebrows
Professor Grosso

12. Who said it??? Debbie, aka stoma lady
Molly, reddish hair, thin eyebrows
Tom, sad guy with big glasses, can’t blow out a match
Karl, moody guy with big mustache

13. Do you think seeing this jar of tar will make him want to quit?
#5-“I didn’t know so much tar builds up in your lungs. That’s pretty damn disgusting.”
Do you think seeing this jar of tar will make him want to quit?
Who said this?
Debbie, stoma lady
Tom, sad old guy can’t blow out a match
Karl, the big mustache, moody
Joey, spikey hair, cursing a bit
Molly, red hair, small eyebrows
Professor Grosso

14. Who said it??? Debbie, aka stoma lady
Molly, reddish hair, thin eyebrows
Tom, sad guy with big glasses, can’t blow out a match
Karl, moody guy with big mustache
Joey, hair slicked back, curses a few times

15. Effects of Smoking
How does tobacco effect different parts of your body?
Why is it so bad for you???

16. Tobacco Deaths
The adverse health effects from cigarette smoking account for an estimated 443,000 deaths, or nearly one of every five deaths, each year in the United States.
More deaths are caused each year by tobacco use than by all deaths from HIV, illegal drug use, alcohol use, motor vehicle injuries, suicides, and murders combined.

17. Health Facts for Teens
Girls who smoke are more likely to grow excess facial hair.
Smoking as few as 5 cigarettes a day can reduce teens' lung function growth, with teenage girls being especially vulnerable.

18. Health Facts for Teens
40% of teenagers who smoke daily have tried to quit and failed.
About 2/3 of teen smokers say they want to quit smoking, and 70% say they would not have started if they could choose again.
44% of teens say they didn't know bidi cigarettes could lead to cancer.

19. Health Facts for Teens Cont.
Teens who smoke produce twice as much phlegm as teens who don't.
Teens who smoke break out more.
Zits last longer for teens who smoke.
Kids who smoke 2 or 3 cigarettes a day can get hooked in as short as two weeks.

20. Health Facts for Teens Cont.
Teens who smoke are more likely to catch a cold than people who don't - and their symptoms will probably be worse and last longer.
Teenagers who smoke use more medications than those who do not smoke.
Teenagers who smoke have significantly more trouble sleeping than those who do not smoke.

21. Short-Term Effects Increase blood pressure Increase heart rate
Bad breath
Yellow and brown stained teeth and fingers
Smelly clothes, car, furniture and homes.

22. Long-Term Effects Heart disease
Emphysema
Cancer of the mouth, lung, esophagus

23. Long-Term Effects (continued)
Chronic lung disease (smokers’ lungs turn black as they become clogged with smoke and the debris inhaled with the incinerating tobacco)
Decreased levels of physical activity (due to shortness of breath) and consequently obesity
Miscarriages and small, premature babies who often require respiratory machines to help them breathe

24. Long-Term Effects (continued)
Impotence
Wrinkled skin
Weakened immune system
Chronic cough

25. How Smoking Affects Your Body
BRAIN
Pleasure & Then Sedation Nicotine, the highly addictive chemical in cigarettes and tobacco, stimulates the “pleasure centers” in the brain–creating pleasure and alertness. Nicotine initially stimulates the brain, then acts as a tranquilizer and sedative.
Brain Alteration, withdrawal, and addiction Nicotine directly affects, alters, and takes control of specialized receptor cells in the brain responsible for regulating well-being, mood, and memory. The drug remains active minutes, then withdrawal symptoms begin. Regular and long-term use leads to addiction.

26. How Smoking Affects Your Body
HEART
Nicotine raises heart rate, increases blood pressure, and constricts blood vessels.
Carbon monoxide increases risk of heart attack and stroke
Cause weakening of the heart muscle’s ability to pump blood, leading to death

27. How Smoking Affects Your Body
THROAT
Cancer of larynx and esophagus, irritates membranes of the throat.
LIVER
Cirrhosis of the liver

28. How Smoking Affects Your Body
ADRENAL GLANDS
Stimulates adrenaline
VERTEBRAE
Increased risk of vertebral cancer

29. REPORDUCTIVE ORGANS
MALE & FEMALE Reduces sex drive and increases risk of impotence in males, increased chance of ovarian cancer in females, and brings on menopause earlier.
Risk of cancers in reproductive organs.
PREGNANCY AND UNBORN BABIES Smoking increases chances of complications during pregnancy. Smoking during pregnancy may cause impairment of baby’s growth, intellect, and emotional development.

30. CENTRAL NERVOUS SYSTEM
Heart rate goes up beats per minute
Increases blood pressure
Irritates mouth and throat
Major cause of heart attack, lung diseases, stroke, and death

31. MOUTH
Dulls taste buds, irritates membranes of the mouth, bleeding and receding gums, foul breath, and numbness.
Staining of teeth, tooth decay and tooth loss
Cancer of the mouth

32. How Smoking Affects Your Body
LUNGS
Asthma
Emphysema
Chronic bronchitis
Lung cancer
Fills your lungs with tar

33. STOMACH & DUODENUM KIDNEYS
Stomach and duodenal ulcers develop, creating burning pain
KIDNEYS
Reduces kidneys’ ability to process fluids and waste, inhibiting formation of urine
Cancer

34. How Smoking Affects Your Body
BLOOD VESSELS
Nicotine causes the blood vessels to constrict, increasing blood pressure, and risk of heart attack
BLADDER
Cancer of the bladder
BONES
Increases the risk of early onset of Osteoporosis

35. Cigarettes
Studies have proven that smoking cigarettes causes cancers of the bladder, oral cavity, pharynx, larynx, esophagus, cervix, kidney, lung, pancreas, and stomach, and causes acute myeloid leukemia. It also causes heart disease and stroke.

36. Cigars, Cigarillos and Little Cigars
Studies have shown that cigar smoking is linked to cancers of the mouth, lips, tongue, throat, larynx, lung, pancreas and bladder cancer. Cigar smoking, like cigarette smoking, is also linked to gum disease, where the gums shrink away from the teeth. It also raises your risk that teeth will actually fall out.

37. Smokeless Tobacco
Smokeless tobacco contains 28 cancer-causing agents (carcinogens). It increases the risk of developing cancer of the oral cavity, is strongly associated with leukoplakia (a lesion of the soft tissue in the mouth that consists of a white patch or plaque that cannot be scraped off) and recession of the gums.

38. Hookah
Hookah smoking has been associated with lung, mouth and other cancers, heart disease and respiratory infections.
The substances used to heat the tobacco also produce carbon monoxide, heavy metals and cancer causing chemicals, creating it own health hazards.
Sharing the mouthpiece of the Hookah has been associated with mouth and other infections including herpes, tuberculosis and hepatitis.

39. Electronic cigarette or E- cigarette
Recent studies by the FDA show that the e-cigarette may contain carcinogens. It is often used to help quit using tobacco, but more info is needed to see what the long term issues may be.

40. Second-Hand Smoke
Secondhand smoke: is a mixture of 2 forms of smoke (sidestream and mainstream) from burning tobacco.
Sidestream smoke: smoke that comes from the end of a lighted cigarette, pipe, or cigar
Mainstream smoke: smoke that is exhaled by a smoker

41. Second-Hand Smoke
If you are exposed to second-hand smoke, you need to be assertive and proactive for your own health and safety.
If you are with someone who cannot speak up for themselves, you need to speak up for them.

42. Second-Hand Smoke
Non-smokers who are exposed to secondhand smoke at home or work increase their risk of lung cancer by 20 to 30 percent.
There is NO SAFE LEVEL of exposure to second-hand smoke.

43. Second-Hand Smoke Video

44. Strategies for Tobacco Advertising
How do they do it?
Why do they target teens?
How can we fight back?

45. Does Tobacco Advertising Work?
Who Spends the Most Money on Tobacco Advertising?
Marlboro
Newport
Camel

46. Does Tobacco Advertising Work?
Brand Preferences of Middle School Students:
43% preferred Marlboro
26% preferred Newport
9% preferred Camel
Brand Preferences of High School Students:
52% preferred Marlboro
21% preferred Newport
13% preferred Camel

47. 1-The Cool Factor
By associating celebrities and “ideal” people with fun, excitement and attitude, tobacco advertisers work hard to convince consumers that if they don’t smoke, they’re not cool. (There’s even a brand of cigarette called “Kool”)

48. 2-Celebrity Smokers
Although tobacco companies can’t use celebrity spokespeople in their ads, researchers have noted an increase in smoking by characters in movies – especially movies with teen appeal. Magazine photos of musicians, models and actors smoking also promote the idea that smoking is glamorous.

50. 3-Dreams and Insecurities - Women
Cigarette ads geared to young women play on the idea of being “liberated” and in control – while at the same time playing on insecurities about body image. Brands geared toward women often have words like “slim” or “slender” in the product name.

51. 4-Dreams and Insecurities - Men
Cigarette ads geared to young men use rugged, independent, masculine-looking models, such as the classic image of the Marlboro Man. Models usually shown participating in sports or outdoor activities.

52. 5-Facts and Figures
Tobacco advertisers have been known to use statistics and “pseudo-science” to give the impression that smoking is safe and to enhance their products’ credibility.

53. 6-Friends, Fun and Excitement
Tobacco ads feed the notion that everyone smokes and has lots of fun while doing it. Images of happy smokers at parties, in restaurants and even in the great outdoors reinforce the connection between smoking and good times.

54. 7-Humor
Tobacco ads often use tongue-in-cheek humour to attract customers. Because smoking is becoming less acceptable in society, humour in tobacco ads frequently pokes fun at non-smokers, or at those who feel that smoking is unhealthy.

55. 8-Ideal People
Models in tobacco ads appear to be perfect. They’re usually fit, attractive and cool-looking. Women in tobacco ads tend to be sexy and alluring, while the men are tough and masculine.

56. 9-Individuality
Tobacco ads – especially those that try to attract young people – often portray smoking as a sign of independence and rebellion. The Virginia Slims slogan “Find you own voice,” is an example of this strategy.

57. 10-Omission
It’s no secret that tobacco advertisers don’t give you the full story about cigarettes. Nobody ever sees a cancer patient, or a person with lung disease, in a tobacco advertisement.

58. 11-Positive Lifestyle Advertising
Cigarette firms have long used “pictures of health” in cigarette ads to foster smoking as an acceptable, healthy lifestyle. Ads like these want consumers to associate smoking with outdoor sport and recreational activities such as tennis, bicycling, sailing and horseback riding.

59. 12-Product Placement
Cigarette ads can pop up in the most unusual places, such as video games. This is especially true of racing or driving games, where players drive by virtual “billboards” advertising cigarettes.

60. 13-Scale
Tobacco advertisers will often use tricks of scale to make their product look bigger – and hence more appealing.

61. 14-Sponsorship
Sponsorship is very appealing to tobacco companies. If you want to associate you product with daring, speed and wealth, what better way than to sponsor a racecar driver – splash you logo on his car, uniform and helmet?

62. EXAMPLES: Camel Slogans
"More doctors smoke Camels than any other cigarette."
"Not one single case of throat irritation!"
"See how your throat reacts to the delightfully cool mildness of camels."
"Your " T-Zone" will tell you! T for taste, T for Throat."
"For digestions sake, smoke Camels"
"Give your throat a vacation..."
"They’re smooth and easy on my throat."
"Camels never get on your nerves."
"Fatigued? Get a lift with a camel."
"Camels agree with your throat."
"It’s a psychological fact: Pleasure helps your disposition."

63. EXAMPLES: Lucky Strike Slogans
"It’s toasted."
"No Throat Irritation—No cough."
"Toasting removes dangerous irritants that cause throat irritation and coughing."
"The finest flavor and protects the throat."
"11,105 doctors say Lucky Strikes prevent throat irritation."
"20,679 Physicians say Luckies are less irritating."
"Ask your doctor about a light smoke."
"Luckies are easy on my throat."
"Luckies are always kind to your throat."
"I light a Lucky and go light on the sweets."
"Don’t rasp your throat with harsh irritants."
"The extra protection to my throat."
"I protect my voice with Luckies."
"Sensitive throats welcome Luckies."
"There is never a rough puff in a Lucky."
"Gentle on your throat."

64. EXAMPLES: Kool Slogans
"Your throat will like the change. The mild menthol is definitely refreshing.“
"Doctors...aree that Kools are soothing to your throat.“
"Got a cold? Switch to Kools.“
"Those holiday throats need a carton of Kools.“
"For your throats sake—switch from "hots" to "Kools."

65. What’s inside a cigarette? How are cigarettes made?

66. Smoking experiments http://www.youtube.com/watch?v=aXbYw3aZe3E

67. CDC Anti Smoking Campaign