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5th Edition.

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Presentation on theme: "5th Edition."— Presentation transcript:

1 5th Edition

2 Chapter 13 Buying Systems McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

3 Merchandise Management
Planning Merchandise Assortments Retail Communication Mix Buying Systems Buying Merchandise Pricing

4 Merchandise Management Issues

5 Types of Buying Systems
Staple Merchandise Predictable Demand History of Past Sales Relatively Accurate Forecasts Fashion Merchandise Unpredictable Demand Limited Sales History Difficult to Forecast Sales

6 Staple Merchandise Buying System
Compare Inventory to Basic Stock List Forecast SKU Sales Monitor Sales and Inventory Order Merchandise

7 Considerations in Determining How Much to Order
Basic Stock Plan Present Inventory Merchandise on Order Sales Forecast Rate of Sales of SKU (Velocity) Seasonality

8 Inventory Management Report for Rubbermaid Merchandise

9 Basic Stock List Indicates the Desired Inventory Level for Each SKU
Amount of Stock Desired Lost Sale Due to Stockout Cost of Carrying Inventory

10 Product Availability (Percent)
Relationship between Inventory Investment and Product Availability Product Availability (Percent) 600 500 400 300 200 100 Inventory investment Dollars

11 Cycle and Buffer Stock 150 - 100 - Units Available 50 - 0 - 1 2 3 4
Weeks 150 - 100 - 50 - 0 - Order 96 Cycle Stock Buffer Stock

12 Buffer Stock We need it so we won’t loose sales, complementary sales, and customers Buffer stock is dependent on: -Forecast interval variance (Forecast interval = lead time + review time) -Variation in Demand (actual demand - forecasted demand) -Time to Get Product from Supplier -Time to Get Product from Distribution Center - Product availability requested of IM systems

13 Forecasting Demand Forecasting -- extrapolating the past into future using statistical and mathematical methods Objectives: Ignore random fluctuations in demand But be responsive to real change

14 Forecasting Sales Tradeoff Recent Sales Against Past History of Sales
Recognize Recent Trends, But Don’t Over Weight Recent Experience Exponential Smoothing Old = Old ά x (Recent – Old) Forecast Forecast Demand Forecast = x ( – 96) ά ranges for 0 to 1 Higher ά Weighs Recent Sales More

15 Order Point Order point = the point at which inventory available should not go below or else we will run out of stock before the next order arrives. Assume Lead time = 0, Order point = 0 Assume Lead time = 3 weeks, review time = 1 week, demand = 100 units per week Order point = demand (lead time + review time) + buffer stock Order point = 100 (3+1) = 400

16 Order Point continued Assume Buffer stock = 50 units, then
We will order something when order point gets below 450 units.

17 Calculating the Order Point
Order Point = (Demand/Day) x (Lead Time +Review Time) + Backup Stock 167 units = (7 units x ( days) + 20 units So Buyer Places Order When Inventory in Stock Drops Below 167 units

18 Merchandise Budget Plan
Plan for the financial aspects of a merchandise category Specifies how much money can be spent each month to achieve the sales, margin, inventory turnover, and GMROI objectives. Not a complete buying plan--doesn’t indicate what specific SKUs to buy or in what quantities.

19 Six-Month Merchandise Budget Plan for Men’s Tailored Suits

20 Steps in Preparing Plan
Forecast Six Month Sales for Category Breakdown Total Sales Forecast into Forecast for each Month (lines 1, 2) Plan Reductions for Each Month (lines 3, 4) Determine Beginning of the Month (BOM) Stock to Sales Ratio (line 5) Calculate BOM Inventory (line 6) Calculate EOM Inventory (line 7) Calculate Monthly Additions to Stock (line 8)

21 Open to Buy Monitors Merchandise Flow
Determines How Much Was Spent and How Much is Left to Spend

22 Six Month Open to Buy

23 Open-to-buy for Past Periods
Projected EOM stock = actual EOM stock Open-to-buy = 0 There is no point in buying merchandise for a month that is already over.

24 Open-to-Buy for Current Period (I)
Projected EOM stock = Actual BOM stock + Actual monthly additions to stock (what was actually received) + Actual on order (what is on order for the month) - Plan monthly sales - Plan reductions for the month

25 Open-to-Buy for Current Period (II)
Planned EOM stock (from merchandise budget plan) Projected EOM stock (based on what is really happening)

26 Allocating Merchandise to Stores
Percentage of total sales Percentage of total inventory Fewer Sales, More Sales, More Inventory Less Inventory

27 Breakdown by Store of Traditional $35 Denim Jeans in Light Blue
(1) TYPE OF STORE (2) NUMBER OF STORES A B C Total sales $150,000 4 3 8 10.0% 6.7 5.0 $15,000 10,000 7,500 60,000 30,000 429 286 214 (3) % OF TOTAL SALES, EACH STORE (4) SALES PER STORE (TOTAL SALES X COL. 3) (5) SALES PER STORE TYPE (COL. 2 X COL. 4) (6) UNIT SALES PER STORE (COL. 4/$35) Source: Banner Distributing Company, Denver, Colorado; used with permission.

28 ABC Analysis should never be out of stock.
Rank - orders merchandise by some performance measure determine which items: should never be out of stock. should be allowed to be out of stock occasionally. should be deleted from the stock selection.

29 Analyzing Merchandise Management
Merchandise Performance ABC Analysis Sell Through Analysis Vendor Analysis Multiattribute Method

30 ABC Analysis Rank Merchandise By Performance Measures
Contribution Margin Sales Dollars Sales in Units Gross Margin GMROI Use more than one criteria

31 ABC Analysis for Dress Shirts
Percentage of Sales Dollars Percentage of Items No Sales 100 90 80 70 60 50 40 30 20 10 C 10% B 20% A 70% A B C D 5% 10% 65% % Sales

32 Sell-through Analysis for Blouses
Week Week 2 Stock Actual-to-Plan Actual-to-Plan Number Description Plan Actual Percent. Plan Actual Percent. 1011 -Sm White silk V-neck 1011 -Med White Silk V-neck 1011 -Lg White Silk V-neck 1012 -Sm Blue Silk V-neck 1012 -Med Blue Silk V-neck 1012 -Lg Blue Silk V-neck

33 A Weighted Average Approach
Evaluating a Vendor: A Weighted Average Approach = Sum of the expression = Importance weight assigned to the ith dimension = Performance evaluation for jth brand alternative on the jth issue 1 = Not important 10 = Very important

34 A Weighted Average Approach
Evaluating a Vendor: A Weighted Average Approach Performance Evaluation of Individual Brands Across Issues Importance Evaluation Brand A Brand B Brand C Brand D Issues of Issues (I) (Pa) (Pb) (Pc) (Pd) (1) (2) (3) (4) (5) (6) Vendor reputation Service Meets delivery dates Merchandise quality Markup opportunity Country of origin Product fashionability Selling history Promotional assistance Overall evaluation =

35 Retail Inventory Method (RIM)
Two Objectives: To maintain a perpetual or book inventory of retail dollar amounts. To maintain records that make it possible to determine the cost value of the inventory at any time without taking a physical inventory.

36 Advantages of RIM The retailer doesn't have to “cost” each time.
Follows the accepted accounting practice of valuing assets at cost or market, whichever is lower.

37 Advantages of RIM cont’d
Amounts and percentages of initial markups, additional markups, markdowns, and shrinkage can be compared with historical records or industry norms. Useful for determining shrinkage. Can be used in an insurance claim case of a loss.

38 Disadvantages of RIM System that uses average markup.
Record keeping process involved is burdensome.

39 Steps in RIM Calculate Total Merchandise Handled at Cost and Retail
Calculate Retail Reductions Calculate Cumulative Markup and Cost Multiplier Determine Book Inventory at Cost and Retail

40 Retail Inventory Method
Cumulative Markon = (total retail - total cost) / total retail: ($290,000 - $160,000) / $290,000 = 44.8% The Cost Multiplier = cumulative markon (100% - cumulative markon%) = 55.2% Ending book = total goods handled at retail - total inventory at retail reductions: $290,000 - $208,000 = $82,000 Ending book = ending book inventory at retail x cost inventory at cost multiplier: $82,000 x 55.2% = 45,264

41 Retail Inventory Method Example
Total Goods Handled Cost Retail Beginning inventory $ 60, $ 84,000 Purchases , ,000 - Return to vendor (11,000) (15,400) Net Purchases , ,600 Additional markups ,000 - Markup cancellations (2,000) Net markups ,000 Additional Transport ,000 Transfers in , ,000 - Transfers out (714) (1,000) Net Transfers (1,000) Total Goods Handled $100, $141,600

42 Retail Inventory Method Example
Total Goods Handled Cost Retail Gross Sales $ 82,000 - Consumer Returns & Allowances ( 4,000) Net Sales $ 78,000 Markdowns ,000 - Markdown Cancellation (3,000) Net Markdown ,000 Employee Discounts ,000 Discounts to Customers Estimated Shrinkage ,500 Total Reductions $ 86,000


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