1. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Enhancing fitness with WSN systems: From the laboratory to the market Goran Rakocevic grakoceivc@gmail.com 1/9 PROSENSE SME Workshop, Ljubljana, May 19-22, 2010

2. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Presentation Outline Smart Running Track - system overview Marketing possibilities Discussion 2/9 PROSENSE SME Workshop, Ljubljana, May 19-22, 2010

3. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Smart Running Track- the Essence Sensor/mobile application for competitive running Sensor nodes worn by runners Stationary sensor nodes to track runners’ movement Supervision by a physician through a computer connected via USB to one of the sensor nodes Ranking – by calories spent, – by average speed – … 3/9 PROSENSE SME Workshop, Ljubljana, May 19-22, 2010

4. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE SRT System - Notes 4/9 PROSENSE SME Workshop, Ljubljana, May 19-22, 2010 Available sensors Equipment integration

5. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Market strategy 1 - Support for personal fitness 5/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010 System for enhancing exercise experience/performance Sell the entire system: – Equipment – Monitoring software Possible AI system for – Safety monitoring – Performance optimization Online/Offline interface for a personal trainer Provide a personal trainer as a service Targets individual users, advanced fitness, athletes

6. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Market strategy 2 - Competitive running 6/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010 Target a group of people Allow for the performance to be compared Look at the aggregate performance of a team according to multiple criteria The system becomes an ideal team-building activity Provide the exercise environment and sell the service Primary customers: big and medium businesses Sponsored equipment to reduce costs

7. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Market strategy 3 - Part of the Future Internet 7/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010 Future Internet: – Everything can talk to anything Data collected represent a digital image of a person’s level of fitness Use the data to provide personalized services Example: Active holyday

8. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Market strategy 3 - Part of the Future Internet (2) 8/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010 An initial base of potential customers needs to be established As the number of potential customers grows, the number of services that are economically viable grows New services attract new users Sell services Targeted advertising

9. University of Belgrade, Serbia School of Electrical Engineering (ETF) European FP7 Project PROSENSE Questions? Comments? Goran Rakočević g.rakocevic@gmail.com 9/9PROSENSE SME Workshop, Ljubljana, May 19-22, 2010