1. CHAPTER 12 Business Intelligence

2. Chapter Opening Case: Quality Assurance at Daimler AG Source: Alperium/Shutterstock

3. Decision Making Process

4. A Framework for Computerized Decision Analysis

5. The Scope of Business Intelligence Smaller organizations: Excel spreadsheets Larger organizations: Data mining, predictive analytics, dashboards Source: Dundas Software, www.dundas.com/ dashboard/online-examples/www.dundas.com/ screenshots/Marketing-Dashboard.aspx

6. How Organizations Use BI Develop few, related BI applications Data mart Develop infrastructure to support enterprisewide BI Enterprise data warehouse Support organizational transformation Enterprise data warehouse

7. 12.3 Business Intelligence Applications for Data Analysis Multidimensional Analysis or Online Analytical Processing (OLAP) Data Mining Decision Support Systems © Toh Kheng Ho/Age Fotostock America, Inc.

8. Decision Support Systems (DSS) DSS capabilities Sensitivity analysis What-if analysis Goal-seeking analysis © STOCKBROKERXTRA/Age Fotostock America, Inc.

9. 12.4 Business Intelligence Applications for Presenting Results Dashboards Data Visualization Technologies Geographic Information Systems Real-Time BI

10. Digital Dashboard (example) Source: MicroStrategy

11. A Bloomberg Terminal Source: Carlos Osario/Zuma Press

12. Management Cockpit Source: The Management Cockpit is a registered trademark of SAP,created by Professor M.Georges.

13. Example of data visualization David McCandless David McCandless at the TED Talks