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Peacock media ltd. Presents Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform Branded Rajdhani & Shatabdi Trains A Transit Media.

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Presentation on theme: "Peacock media ltd. Presents Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform Branded Rajdhani & Shatabdi Trains A Transit Media."— Presentation transcript:

1 peacock media ltd. Presents Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform Branded Rajdhani & Shatabdi Trains A Transit Media Engagement + CSR Platform

2 Popular B2C Forms of Advertising PRINT TELEVISION RADIO OUTDOORONLINE PROMOTIONS Present Media Choices

3 INSPITE OF POPULAR ADVERTISING MEDIUMS THERE ARE CHALLENGES FOR AN ADVERTISER Every Brand desires exclusive share of media audience. Unable to maintain branding impact & experience for 365 Days Difficult to keep prospective consumers engaged & that too for a long time. EXCLUSIVITY ENGAGEMENT CONSISTENT IMPACT Marketing Challenges

4 Delivers exclusive share of media audience. Delivers mass reach with massive impact & brand experience for 365 Days Keeps your prospective consumers engaged for a long time. EXCLUSIVITY ENGAGEMENT CONSISTENT IMPACT Introducing Branded Trains

5 External Wrap Key Benefits-Reach

6 Inside Train Key Benefits-Engage

7 RAJDHANI & SHATABDI PASSENGER PROFILE SEC A+, A, B M/F – 4 yrs+Value Conscious Business/LeisureKey Markets Audience Profile

8 Upgrade, Clean & Maintain Train Interiors & Services Upgrade, Clean & Maintain Train Interiors & Services Branding & Engagement Opportunities Made Available to Brands Branding & Engagement Opportunities Made Available to Brands The PPP Advantage

9 Medium - Own A Train Own A Train Full Train External Wrap All In-Coach Panels All Signage, Uniforms & Announcements Branded Branded Train Radio & Full inventory of Spots Brand Activation

10 Medium-Train Wrap

11 Framed Panels Near Seating Areas Continuously Visible Framed Panels Near Seating Areas Continuously Visible Medium-In Coach Panels

12 Train Radio-Airs Modern Music + Travel Info + Jingles/Ad Spots Train Radio-Airs Modern Music + Travel Info + Jingles/Ad Spots Medium-Train Radio + Activation Brand Activation: Contests, Sampling, Lead generation, Promotion Brand Activation: Contests, Sampling, Lead generation, Promotion

13  peacock Media is one of India ’ s first ISO 9001:2000 Company in the Out-of-Home segment  peacock Media is an Out-of-Home Multi Platform Lifestyle Media company providing comprehensive solutions for all Out-of-Home marketing and advertising needs. We aim to provide advertisers with smart, new, cost effective and lifestyle advertising products and services in the out-of-home retail media space  peacock Media plays across multiple platforms of: Narrowcasting Networks, In-Store Solutions, and Out Door & In-Door Concepts, creating value for its clients by providing solutions in the retail and transit media space Who We Are?

14 Sudeep Kulkarni AVP-Sales & Marketing Group Peacock Media Ltd f/59, Apollo Industrial Estate Off Mahakali Caves Road Andheri (E), Mumbai – 400 056 Ph : +91-22-40634063 Fax:+91-22-26874296 Handphone:+91-9004731313 Email: sudeep.kulkarni@peacockmedia.in www.peacockmedia.in Contact


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