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Mumbais in bus branding options YAHOO MEDIA SOLUTIONS.

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Presentation on theme: "Mumbais in bus branding options YAHOO MEDIA SOLUTIONS."— Presentation transcript:

1 Mumbais in bus branding options YAHOO MEDIA SOLUTIONS

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6 Slots and Rate Card for LCD Screens Seconds10 Screened after (Minutes) 30 Spots in an hour 2 Effective screening hours (6.30am to10.30pm) 16 Spots in a day 32 Spots in a month 960 Rates per spot (A/c, / Non A/c) (in Rs.) 5.00/ 3.00

7 BEST SEAT BACK BRANDING

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10 Why Transit Media ? Mumbai's 88 % of people travel through public transport Around 60 lakh passengers traveling daily Around 4699 buses With an average time of 28 mins per commuter

11 Our Cutting Edge Technologies Our Cutting Edge Technologies Locates a vehicle's position and displays the vehicle's position in real time. Locates a vehicle's position and displays the vehicle's position in real time. Identify the next coming stop & announce it inside the bus. Identify the next coming stop & announce it inside the bus. Indentify the area and play communication or Advertisement specific to the area. Indentify the area and play communication or Advertisement specific to the area. Mark key areas and play your communication in the buses which pass by those area Mark key areas and play your communication in the buses which pass by those area

12 Our Cutting Edge Technologies Our Cutting Edge Technologies Enables to play Live NEWS. Stock updates, Announcements, immediately on the screen. Enables to play Live NEWS. Stock updates, Announcements, immediately on the screen. Change your communication at any point of time with on a live panel. Change your communication at any point of time with on a live panel. Proof of play bus wise, date wise and area wise. Proof of play bus wise, date wise and area wise.

13 Our Cutting Edge Technologies Our Cutting Edge Technologies Builds interactivity with passengers via their mobile devices. Builds interactivity with passengers via their mobile devices. Push your company offers, images, catalogue, applications to passengers inside the bus. Push your company offers, images, catalogue, applications to passengers inside the bus. Huge opportunity in engaging the passengers via Bluetooth. Huge opportunity in engaging the passengers via Bluetooth.

14 Our Cutting Edge Technologies Our Cutting Edge Technologies PIS PIS Passenger Info Systems Passenger Info Systems Empower passengers with display of next stop information. Empower passengers with display of next stop information. Improve the reliability of service. Improve the reliability of service. Monitoring of Bus Speeds, Bunching, Stoppages, etc by Control Rooms Monitoring of Bus Speeds, Bunching, Stoppages, etc by Control Rooms Precise arrival time computation based on real-time data. Precise arrival time computation based on real-time data. Various modes of information accessibility (SMS, internet portals and LED displays) Various modes of information accessibility (SMS, internet portals and LED displays) Registered passengers can receive alerts on their mobile phones Registered passengers can receive alerts on their mobile phones

15 BEST AC BUS LCD FRAME BRANDING

16 Rate Card for Static Properties Seat Backs (Rs. /Bus/Month) 10,000 Screen Wraps (Rs. /Bus/Month,2 screens) 7,000 Note: Printing & Installation Rs. 1000/- per bus. Service Taxes charged additional

17 Our Content Associations.. Our Content Associations.. Tarla Dalal Expert Chef Bejan Daruwala Astrologer Komal Nahta Film Analyst MAD series from POGO

18 Our In house Content... Our In house Content...

19 Target Audience The Commuters constitute school children, College Students, Office going people and also the Elderly. AC Buses Middle Class Upper Middle Class And some percentage of Higher class AC Buses Middle Class Upper Middle Class And some percentage of Higher class Non AC Class Lower Class Middle Class Upper Middle Class. Non AC Class Lower Class Middle Class Upper Middle Class.

20 Socio Economic Strata of BEST Commuters

21 Demographic Profile of BEST Commuters

22 Our Clients

23 For Advertise contact: For Advertise contact: Yahoo Media Solutions Yahoo Media Solutions 215/217, Below Hira Hotel, Near Girguam Church, 215/217, Below Hira Hotel, Near Girguam Church, Mumbai – Mumbai – Mr. Nitin Kanungo (Director) Mr. Nitin Kanungo (Director) Mr. Atul Bothra (Director) Mr. Atul Bothra (Director) Mr. Manish Shetye (Manager – Sales) - Mr. Manish Shetye (Manager – Sales) Board line: Board line:

24 YAHOO MEDIA SOLUTIONS See you on board soon


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