1. Thomas Zheng Carolyn Ray Chris Mackey Michael Levin Irene Chen Michael Campos

2. Problem 1: Too Much Information  Overwhelmed

3. Problem 2: Getting Ripped Off This is your first car! This is how much you paid!  The Fear of Getting Ripped Off

4. Solution: Gamification  Design and promote  games to decide what car to buy  games to get the car at a fair price

5. A Game for Deciding  Facemash meets Edmunds.com Old wayNew way Friend Support

6. A Game for Buying  A multi-player online game Them You Vs.

7. Business Model  Anonymous Preference Data for Sale  Online Advertisement  Click To Buy  Referral for Financing and Insurance

8. Marketing And Sales  Facebook  College Campuses  Dating Sites

9. Competition  Edmunds  Consumer Reports  AAA  Zynga  Mobile Game Developers  Dealerships  Online Automobile Marketplace

10. Team  Neuroscientists  Game Developers  Machine Learning Experts  Business Developers  Domain Experts in Automobile

11. Milestones  12 Month Milestones  Reach 1M active users  Obtain funding for Year 2 development  18 Month Milestones  Data Analytics Contracts with at least 1 car manufacturers  24 Month Milestones  Convert 1% of users to purchase a car on our site  Expand to other niche markets, e.g. women

12. Financial Projections  1 st year development cost: $100K  Estimated 3.6M cars purchased by First Time Car Buyers  $200 per car referral fees  $50 per 1000 insurance policies  $100 per 10000 auto loans

13. Projections

14. Timeline  Game Design (2 -4 months)  Data Analytics Tools (2-6 month)  Web Design (1 month)  First car sold on our site (12 months)