2. Word File Sentence Patterns Expansion Writing Practice

3. The suffixes -ist, -er, -or and -ian The suffix -ist, -er, -or and -ian all refer to a “person.”

4. special → specialist humor → humorist cycle → cyclist tour → tourist type → typist

5. write → writer advise → adviser develop → developer produce → producer travel → traveler

6. invent → inventor create → creator act → actor Brazil → Brazilian magic → magician music → musician Back

7. Expansion I. Marketing II. Ads

8. I. Marketing

9. 1. Where should we place “Super Crispy”? (A) Near the entrance of the supermarket. (B) At the snack section. (C) Near the cash register.

10. Reference answer: I suggest “Super Crispy” should be placed at the snack section because that is the place people will go when they are looking for snacks. However, near the cash register would also be a good place becauseyour product will stand out more.

11. 2. What should be used for the packaging? (A) Bright, colorful bags. (B) Simple, plain bags.

12. Reference answer: Of course, a bright, colorfulbag should be used because it will attract more attention. Besides, if there are some cartoon images on the bag, it will catch children’s attention more easily.

13. 3. What should the price of “Super Crispy” be, as compared with that of the leading brand? (A) Lower. (B) The same. (C) Higher.

14. Reference answer: Usually people will be more willing to try a new product if it is less expensive than the leading brand.

15. 4. How should we promote “Super Crispy”? (A) Offer a special price. (B) Offer a taste test. (C) Offer free samples.

16. Reference answer: All the three ideas can be used. (A) Consumers always like bargains and will be more apt to try a new product if it is at first inexpensive. (B) If this new product is good, there is no better way than to have it directly compared with other brands. Next

17. (C) A freesample is a great way to introduce a new product. People enjoy trying things that don’t cost them money. After they’ve tried “Super Crispy,” they’ll know it’s great and they’ll go buy it.

18. Back II. Ads D BA EC

19. Writing Practice

20. Read the following sentences. Four of them are about how each item is placed in a supermarket. The rest are about how marketing specialists make customers buy more. Together with your partner, divide these sentences into two groups. Then, write down a topic sentence for each group.

21. 8. Candy and other things that children like are on lower shelves. 7. They have pink lights over the meat to make it look fresher. 6. The more expensive food is placed at eye level. 5. They make you walk by all the more interesting and more expensive items to find what you need. 4. The things you have to buy are usually located on a higher or lower shelf. 3. The simple, ordinary food is spread all over the store. 2. They provide a comfortable temperature and play soft music. 1. They sell two or more things together for a cheaper price.

22. Group A (about how each item is placed in a supermarket) Supporting Sentences: Topic Sentence: The items sold in a supermarket are placed in a special way. Press Here

23. 3. The simple, ordinary food is spread all over the store. 4. The things you have to buy are usually located on a higher or lower shelf. 6. The more expensive food is placed at eye level. 8. Candy and other things that children like are on lower shelves.

24. Group B (about how marketing specialists make customers buy more) Supporting Sentences: Topic Sentence: Specialists in marketing think of many ways to make customers buy more. Press Here

25. 1. They sell two or more things together for a cheaper price. 2. They provide a comfortable temperature and play soft music. 5. They make you walk by all the more interesting and more expensive items to find what you need. 7. They have pink lights over the meat to make it look fresher.