1. © 2011 VMware Inc. All rights reserved Confidential Horizon Suite vs. the Competition Jia Dai, EUC Competitive Marketing January, 2013

2. 2 Confidential Agenda  What is Horizon Suite and why we need it  Advantages of Horizon Suite

3. 3 Confidential The Opportunity: Entering the Post-PC era DEVICE PC, Mac, tablet, smart phones, thin clients… APP Windows, SaaS, Mobile apps…. CONNECTION LAN, WAN, wifi, 3G, 4G CONVENIENCE Follow me data/app, app store, SSO, self-service MANAGEMENT Identity, License, Entitlement, Apps. Hybrid environment SECURITY DLP, Encryption, Endpoint CONTROL Monitoring, Audit, Compliance, Polices SLA Reports, Up time, HA

4. 4 Confidential The Battleground: Workspace Aggregation 4

5. 5 Confidential The Battleground: Management Aggregation 5

6. 6 Confidential Application catalog and access management File & Sync Mobile Workspace The Players Point solutions – Pure players Integrated solution VMware Horizon Suite  Ping Identity  Okta  Simplified  CloudGateway (CTXS)  Dropbox  Box.net  Egnyte  ShareFile (CTXS)  MobileIron  Airwatch  Zenprise (CTXS)  Good  Nukona (SYMC)  CloudGateway (CTXS) Cloud- Identity management File & Sync MDM MAM Legacy Windows  Windows RDS  vWorkspace  XenDesktop (CTXS) Legacy Windows

7. 7 Confidential Horizon Suite VMware Horizon Suite Simplify, Secure, Empower VMware Horizon Suite Simplify, Secure, Empower Post-PC Era Journey Horizon Workspace (Apps, Data, Mobile) Horizon Workspace (Apps, Data, Mobile) Horizon Mirage Horizon View Physical Desktops Virtual DesktopsMulti-Device Workspace THE PLATFORM FOR WORKFORCE MOBILITY

8. 8 Confidential How to position Horizon Workspace against competition? Crowded offering from start-ups  Known and established vendor  Solid reputation for delivering robust product  Understands enterprise IT needs Trusted enterprise vendor Many point-solutions with no integration  Centrally manage and entitle users to corporate assets based on policy  Simplify the complexities of the multi-device world with a single management platform Centralized and integrated IT management Consumer-oriented solutions lack comprehensive security  Secure access to corporate assets on mobile devices  Enable employees to securely collaborate with external parties  Ensure compliance and audit trail Enterprise-grade security and compliance Low user acceptance increases risk  A single Workspace for accessing all corporate assets regardless of the device  Maintain intuitive & native user experience  Separate corporate assets from personal ones Focused on end- user adoption Alternatives

9. 9 Confidential Functional Competitive Categories CategoryFunctional descriptionShortcoming Cloud-identity management Used to initiate, capture, record and manage user identities and their related access permissions to Private Cloud or Public Cloud assets. Mainly providing Single Sign On to cloud-based apps. No Windows or other apps. File & Sync Allows users to upload/synchronize files that could then be accessed over the internet from any device, by the same user or possibly by other users, after a password or other authentication is provided. Many products offer cloud-only deployment. No integration into a workspace MDM Enables to remotely manage and control mobile devices through policies defined at server level and sent Over The Air (OTA) to the device. Typical policies include password enforcement, hardware lockdown and wipe the all device. Low user acceptance in BYOD since it restricts device capabilities MAM Enables to manage apps and distribute them OTA to smartphone, adding manageability capabilities to the applications, so corporate content is separated from personal. Capabilities include data containment, data encryption at rest, VPN tunnel and wipe of corporate assets only. Applications need to be modified so they can be applied the security policies

10. 10 Confidential Citrix Point Solutions CloudGateway ShareFile Zenprise XenDesktop Citrix Mobile & Desktop

11. 11 Confidential Horizon Suite vs. Citrix Point Tools Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Secure, Extensible and flexible platform fully integrated with vSphere platform Citrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – It’s a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

12. 12 Confidential Horizon: Architecture

13. 13 Confidential Horizon: Platform as a vApp Workspace vApp Configurator VA Configurator VA OS (SLES) tcserver Management VA OS (SLES) App API DB tcserver Data VA OS (SLES) App API DB LDAP Jetty App Connector VA Connector VA OS (SLES) tcserver App Proxy VA Proxy VA OS (SLES) Nginx Modules Central Wizard UI Distributes settings across VAs Network, Gateway, vCenter, SMTP attributes Add / remove modules Manage certs, security Central Wizard UI Distributes settings across VAs Network, Gateway, vCenter, SMTP attributes Add / remove modules Manage certs, security User authentication AD secure bind and synchronization Set replication schedule Sync View pools and ThinApp User authentication AD secure bind and synchronization Set replication schedule Sync View pools and ThinApp Enables single user- facing domain Routes requests to correct node Reverse proxy insulates VAs Enables single user- facing domain Routes requests to correct node Reverse proxy insulates VAs Workspace Admin UI Application Catalog Manage user entitlements Workspace Groups Reporting Workspace Admin UI Application Catalog Manage user entitlements Workspace Groups Reporting Stores files Controls file sharing policy for internal and external users Manage file preview server Serves end user web UI Stores files Controls file sharing policy for internal and external users Manage file preview server Serves end user web UI

14. 14 Confidential Windows Desktop Windows Desktop Horizon: Modular Design Manager API Web ClientMobile ClientDesktop Agent Horizon Admin UI Active Directory AppBlast Agent AppBlast Agent Admin API Admin API Data API Admin API Admin API Configurator External DB Virtual Storage Metadata Transaction Journal Transaction Journal Horizon vApp Connector Horizon Gateway Bandwidth Optimization Storage Optimization Push Notification Extension Framework Object Transaction Content Index Content Index Blobs Object ACL Search Document Preview Document Revisions Sharing Class of Service Guest User Repository SSO AuthZ Guest User Management Mobile Workspace Mobile Apps Enterprise Catalog App Management Identity Entitlement Access Policy Dynamic Groups Suite Admin User Provisioning vCenter

15. 15 Confidential Features Benefits Horizon: Catalog  Single catalog to manage all Suite Apps and Services:  Apps: Web, Windows, iOS, Android  Services: Files, Apps, View  End to end application life cycle mgmt from “app publishing” to “analytics”  IT admins have a single place to publish, entitle and audit all resources  End users have a single place to get all their “work apps” regardless of app type

16. 16 Confidential Horizon: Designed for Enterprise Deployment Features Benefits  Scale out appliance in vApp  On Premise Deployment  Active Directory for Identity/Users/Groups  Backup/HA/DR using vSphere  DMZ Proxy  Total control  Easy install & setup  Leverage existing investments  High SLA with low TCO  Broad Storage Choices from vSphere

17. 17 Confidential Citrix: CloudGateway Architecture Not a vApp, Multiple OS

18. 18 Confidential Citrix: Limited Extensibility

19. 19 Confidential  The unified console presents a single hub for reporting, audit, user entitlements and policies.  Administrators can manage application access across all devices, not just virtual machines. Horizon: Unified Administration Console Allowing administrators to manage infrastructure and application access  View allows administrators to configure infrastructure and pools of desktop images  Horizon Manager defines app policies on Windows and SaaS applications  Horizon Unified Console allow admins to set apps and services Admin Access Features Benefits

20. 20 Confidential Citrix: Complex Management Interfaces

21. 21 Confidential Horizon Suite vs. Citrix Point Tools Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Secure, Extensible and flexible platform fully integrated with vSphere platform Citrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – It’s a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

22. 22 Confidential Horizon: Built-in On-premise Data Service 22

23. 23 Confidential CloudGateway: Loose Integration of Data Service

24. 24 Confidential Layered Single Image Management Mirage splits desktop up into logical layers  All layers are stored in the data center  Granular operations on layers (restore, migrate, update)  Personalized blue layers continuously backed up in data center  Red layers managed by IT  Single image (OS + core apps)  Hardware independent base-image  In-place image swapping (zero touch) Desktop Layers Machine Identity User Installed Apps User Data & Profile Base Image Departmental App (Experimental) Driver Library

25. 25 Confidential Horizon Suite vs. Citrix Point Tools Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Secure, Extensible and flexible platform fully integrated with vSphere platform Citrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – It’s a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

26. 26 Confidential Centralized Image Management for Virtual & Physical View VDI Image VDI Off-Network BYOD Macs Off-Network BYOD Win Laptops BYOD Local execution In VM Local execution In VM Central execution Efficient Remote Protocol Thin/Zero-Clients Networked Mobile Devices Networked BYOD Laptops Physical Local execution Corp Owned Laptops Power-User Workstations CAPEX Sensitive Desktops Efficient WAN Streaming & Caching Mirage Centralized Image Windows 7 Migration Physical to Virtual Migration Backup and DR Offline Virtual Desktops

27. 27 Confidential Horizon Mirage vs.Citrix: 1 to 0 Horizon Mirage Citrix Centralized physical desktop management Layered Desktop Management Integrated into a full end user computing solution Self-service file backup and recover for end users HW agnostic desktop backup and recover ✗ ✗ ✗ Horizon Mirage is a layered Windows image management solution that separates the PC into logical layers – owned by either IT or the end-user – stores the information in the datacenter and continuously synchronizes changes. Citrix doesn’t have an equivalent offering. ✗ ✗

28. 28 Confidential Horizon View: Advantages  Directly leverages the power of vSphere  Easier to deploy and manage  Better end user experience with View 5.2!  And the best part is, it’s part of the Suite!!

29. 29 Confidential Horizon Suite vs. Citrix Point Tools Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Secure, Extensible and flexible platform fully integrated with vSphere platform Citrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – It’s a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

30. 30 Confidential Horizon View: Directly Leverages the Power of vSphere Full Virtualized 3D Graphics Storage Accelerator Composer Array Integration vCloud Network & Security SE Sparse Disk Utilization vSphere Web Client Integration Unique Integration

31. 31 Confidential Horizon View: Easier to Deploy and Manage  Windows 8 Desktop Support Citrix does not have official support for Windows 8 Smooth transition from POC to production rollout of Windows 8 Enable IT to leverage the latest desktop capabilities  Integration with Mirage Smooth transition from physical to virtual Local performance for offline virtual desktops Leverage local server storage with protection by Mirage  Support Virtual Center Appliance Simplified deployment Less dependency on Windows Server  Horizon Based ThinApp Entitlement More flexible management True service experience

32. 32 Confidential Horizon View: Better End User Experience  HTML access to View desktops Support any HTML5 capabile web browser Instant access to desktops without installation Integration with Horizon for seamless user experience  Consistent user experience across all end user devices Windows, Linux, Mac Thin Client, Repurposed PC Zero Client Android tablet, iPad iPhone, Android Phone  Extensive USB support

33. 33 Confidential Horizon Suite vs. Citrix Point Tools Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Secure, Extensible and flexible platform fully integrated with vSphere platform Citrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – It’s a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

34. 34 Confidential The Android Workspace – Isolated OS  Empower users with access to enterprise services while on the go  Full Version of Android OS  Provide a consistent native mobile experience to employees across devices, reducing fragmentation  Any application can by deployed to employees without modifications  Productivity Features  Applications Exchange e-mail client, calendar, contacts, SwiftKey, Webex, etc  VPN and network printing  Dual-telephony and billing  Retain complete work phone ownership through Horizon Manager  Confidential

35. 35 Confidential Horizon Suite vs. Citrix Point Tools Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Secure, Extensible and flexible platform fully integrated with vSphere platform Citrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – It’s a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway

36. 36 Confidential Horizon Suite Horizon View: Included in Horizon Suite Horizon Workspace (Apps, Data, Mobile) Horizon Workspace (Apps, Data, Mobile) Horizon Mirage Horizon View