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© 2011 VMware Inc. All rights reserved Confidential Why Choose Horizon Suite Over Citrix? Cyndie Zikmund, EUC Competitive Marketing February, 2013.

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Presentation on theme: "© 2011 VMware Inc. All rights reserved Confidential Why Choose Horizon Suite Over Citrix? Cyndie Zikmund, EUC Competitive Marketing February, 2013."— Presentation transcript:

1 © 2011 VMware Inc. All rights reserved Confidential Why Choose Horizon Suite Over Citrix? Cyndie Zikmund, EUC Competitive Marketing February, 2013

2 2 Confidential Agenda Why Choose VMware End User Computing? Why Choose Horizon Suite Over Citrix? Horizon Suite Comparative Advantages Customer Wins

3 3 Confidential VMware is a Leader in Cloud Computing and Virtualization Over a dozen years of continuous innovation 21,000+ View customers Largest VDI deal:100,000+ seatsVDI deal 900+ Desktop Competency Channel Partners 2012 & 2013 Virtualization Review Readers Choice Award Workstation ESX VDI PColP 1999 2001 2006 2009 Local Mode 2010 2011 Full Virtual 3D, UC, Persona Mgmt, BW Reductions 2012 Storage Accelerator VCAI (VAAI) 2013 HW Accelerated 3D Graphics View Desktop via HTML5 Brw Windows 8 Desktops Enhanced touch-based user experience CAPEX and OPEX savings

4 4 Confidential Horizon Product Family Overview Layered Windows image management; Centralize management, backup and recovery Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management Virtualize desktops and applications into the datacenter Horizon View Horizon Mirage Horizon Workspace HORIZON SUITE The platform for workforce mobility

5 5 Confidential Horizon Suite Versus The Competition Physical Desktop Management Virtual Desktops Multi-device Workspace Citrix

6 6 Confidential VMware Horizon Suite Competitive Advantages Trusted and reliable enterprise vendor 100% of the Fortune 500 Enterprise-grade management, security and compliance Integrated platform based on vSphere Industry leading virtualization platform: reliable, high performance and scalability Ease of management Easy to deploy for fast ROI Management simplicity Lowest TCO Best end-user experience 3D graphics improvements in View 5.2 Mobile Application Management well suited for BYOD Single hub for accessing corporate resources on any device

7 7 Confidential Horizon Suite Components Versus Citrix Piece-meal Approach Horizon SuiteCitrix CloudGateway, ShareFile, XenDesktop, Access Gateway Extensible and flexible platformCitrix purchases piece parts with a long road to integration 100% on premise file sharing solution in addition to offering a cloud solution ShareFile only offers data on premise. Application is still hosted by sharefile.com Desktop Layering, Migration, and Desktop Backup and Recovery None Tight integration and similar management experience as vSphere No specific integration with vSphere Android-dual personaNone And best of all – Its a suite!Citrix requires purchase of CloudGateway, XenDesktop, ShareFile, and Netscaler Access Gateway Horizon Suite is an integrated mobile workforce platform built by the leader in virtualization and cloud computing; built for today and for the future. Citrix offers non integrated tools purchased from various vendors without the future needs of end user computing in mind.

8 8 Confidential Horizon Suite Versus Citrix Price Comparison Horizon SuiteCitrix Point Tools Horizon Workspace (included)CloudGateway: $150/user ShareFile: $100/user/yr for 1GB Horizon View (included)XenDesktop: $225/user Horizon Mirage (included)None Horizon FusionPro (included)None Not RequiredNetScaler Access Gateway: $995 $300/User$475/User + $995 Sum of expensive piece parts

9 9 Confidential VMware View Composer VMware ThinApp VMware View Clients VMware View Manager Horizon Product Family Overview Layered Windows image management; Centralize management, backup and recovery Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management Virtualize desktops and applications into the datacenter Horizon View Horizon Mirage Horizon Workspace HORIZON SUITE The platform for workforce mobility

10 10 Confidential How to position Horizon Workspace against competition? Crowded offering from start-ups Known and established vendor Solid reputation for delivering robust product Understands enterprise IT needs Trusted enterprise vendor Many point-solutions with no integration Centrally manage and entitle users to corporate assets based on policy Simplify the complexities of the multi-device world with a single management platform Centralized and integrated IT management Consumer-oriented solutions lack comprehensive security Secure access to corporate assets on mobile devices Enable employees to securely collaborate with external parties Ensure compliance and audit trail Enterprise-grade security and compliance Low user acceptance increases risk A single Workspace for accessing all corporate assets regardless of the device Maintain intuitive & native user experience Separate corporate assets from personal ones Focused on end- user adoption Alternatives

11 11 Confidential Application catalog and access management File & Sync Mobile Workspace Horizon Workspace is The ONLY Integrated Solution Cloud- Identity management File & Sync MDM MAM Ping Identity Okta Simplified CloudGateway (CTXS) Dropbox Box.net Egnyte ShareFile (CTXS) MobileIron AirWatch Zenprise (CTXS) Intune (MSFT) Good Nukona (SYMC) CloudGateway (CTXS) AirWatch Point solutions – Pure players Integrated solution VMware Horizon Workspace Cloud- Identity management File & Sync MDM MAM

12 12 Confidential Why Workspace Management is better than MDM? Mobile Device Management (Airwatch, Zenprise, MobileIron, etc.) is outdated: focused on hardware and static configurations Niche use cases for company or government issued devices Unproven user acceptance in a BYOD world Mobile devices churn often and mixed business/personal usage is the norm Future of mobile computing: End users and IT needs are exceeded VMware Horizon Mobile provides dual persona functionality rather than locking down the device Not anchored in PC eras configuration management approach VMware Horizon Suite built from ground up to provide continued expansion with built-in capabilities

13 13 Confidential VMware View Composer VMware ThinApp VMware View Clients VMware View Manager Horizon Product Family Overview Layered Windows image management; Centralize management, backup and recovery Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management Virtualize desktops and applications into the datacenter Horizon View Horizon Mirage Horizon Workspace HORIZON SUITE The platform for workforce mobility

14 14 Confidential Horizon Mirage for Layered Windows Image Management

15 15 Confidential Central management for virtual or physical PCs Logically layers each end users PC for granular control Empowers IT to perform granular operations on some or all PC layers Supports user-installed applications Unlimited hardware support Easy to install, use, manage – small footprint, low bandwidth requirements Includes application virtualization and Fusion Pro Horizon Mirage Compared to Citrix XenClient/Virtual Computer Horizon Mirage Advantages Disruptive: requires install of client hypervisor Destructive install requires backup and restore of users content Does not provide layered management Limited hardware support: Hardware compatibility list has less than 500 models supported Not integrated with other FlexCast tools Citrix XenClient

16 16 Confidential Mirage Extends PCLM Procurement OS Deployment / Migration Application Delivery Patch Management Security Management Full Disk Encryption Power Management Remote Control Helpdesk Asset Management Reporting Desktop Backup and Recovery Restore some or all of an end users PC over the LAN or WAN with zero-touch! Deploy a Windows 7 image to hundreds of devices with just a few clicks. Tasks that used to require diagnosis and escalation can now be handled with a few clicks by Tier 1 helpdesk staff Seamlessly backs up changes on endpoints which helps avoid data loss due to device failure or theft Quickly migrate users to replacement PC or HW from a different vendor, while retaining personalization Seamlessly backs up changes on endpoints which helps avoid data loss due to device failure or theft Quickly migrate users to replacement PC or HW from a different vendor, while retaining personalization Deploy layers of preinstall applications outside of the base layer

17 17 Confidential Mirage Complements PCLM Procurement OS Deployment / Migration Application Delivery Patch Management Data Protection/System Backup Disk Encryption Power Management Remote Control Helpdesk Asset Management Reporting Seamlessly backs up changes on endpoints which helps avoid data loss due to device failure or theft Data backup honors device encryption Restore a users PC to previous snapshots without overwriting user data Enables IT to deploy/manage layers of applications outside of the base layer on any Mirage managed device

18 18 Confidential VMware View Composer VMware ThinApp VMware View Clients VMware View Manager Horizon Product Family Overview Layered Windows image management; Centralize management, backup and recovery Single workspace for users to securely access corporate assets on any device; Centralized, policy-based management Virtualize desktops and applications into the datacenter Horizon View Horizon Mirage Horizon Workspace HORIZON SUITE The platform for workforce mobility

19 19 Confidential Horizon View Versus The Competition Integrated Platform Centralized Desktops Enterprise Ready Citrix

20 20 Confidential Horizon View Wins for Four Important Reasons 1. Integration with leading virtualization platform 1. Easier deployment and management 1. Cost less 1. End use experience

21 21 Confidential Horizon View: Directly Leverages the Power of vSphere Full Virtualized 3D Graphics Storage Accelerator Composer Array Integration vCloud Network & Security SE Sparse Disk Utilization vSphere Web Client Integration Unique Integration

22 22 Confidential Simple management console Visibility to desktop environment through single dashboard interface Manage users, data and settings through administrative interface Centralized desktop management Streamline tasks from hours to minutes Easily apply desktop policy or application access to users or groups Trouble shoot issues and monitor issues 2. Management Comparison VMware View Manager Benefits Multiple management interfaces Desktop Studio, Desktop Director, Provisioning Services Console, Provisioning Services Configuration Wizard, Provision Services Imaging Wizard, etc.etc etc. Citrix

23 23 Confidential 3. Cost Comparison VMware Horizon View Horizon View requires 19% fewer servers than Citrix XenDesktop 1 Horizon View use 42% Less Storage than Citrix XenDesktop 1 Horizon View Premiere costs 30-67% less than XenDesktop Enterprise or Platinum 2 More value delivered as part of Horizon Suite Provisioning Services requires expensive server and more storage Citrix concurrent user licensing costs are more that 2 times Horizon Views costs XenApp Trade-up Program hidden secrets Subscription Advantage must be up to date Normal discount is often better deal Need to add $65/desktop to run on vSphere Subscription Advantage payments increase Citrix 1 EMA Report 2011 2 Tolly Report March 2011

24 24 Confidential 4. End User Experience: 3D Graphics Comparison VMware Horizon View Full virtual 3D graphics – software only solution saves $$$$ NEW in View 5.2: Hardware Accelerated 3D graphics (vSGA) Enables shared access to physical GPU hardware for 3D and high performance graphical workloads Lacks software only solution for 3D graphics HDX Pro only available as HW solution XenDesktop only provides vSGA using Hyper-V with RemoteFX or VGX RemoteFX is limited in WAN capabilities VGX limits support to XenServer with NVIDIA GPUs Citrix Benefits Enables enhanced 3D workloads like CAD Maximize the value of GPU resources with multiple VMs sharing a GPU Full compatibility with hosts lacking physical GPUs (for vMotion, etc).

25 25 Confidential Horizon Suite Horizon View: Included in Horizon Suite Horizon Workspace (Apps, Data, Mobile) Horizon Workspace (Apps, Data, Mobile) Horizon Mirage Horizon View

26 26 Confidential Thank You!


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