1. Social Innovation Prospects in Europe EU Representation in Austria Vienna, October 15, 2012 The concept of social innovation and trends in education and research Josef Hochgerner Zentrum für Soziale Innovation

2. Social change, development, crisis and ‚Grand Challenges‘: Resources and solutions Evolution of Brains Innovative Technologies Social Innovations Collaborative intelligence & intelligent collaboration >> Cultural Evolution

3. Innovations are ‚changes or novelties of rites, techniques, customs, manners and mores.‘ Horace Kallen, 1949: Innovation, in: Encyklopedia of the Social Sciences; Vol. 8; pp. 58ff. Innovation from a socio-cultural perspective

4. ‘Innovation is not just an economic mechanism or a technical process. It is above all a social phenomenon. Through it, individuals and societies express their creativity, needs and desires. By its purpose, its effects or its methods, innovation is thus intimately involved in the social conditions in which it is produced.’ European Commission, 1995: Green Paper on Innovation http://europa.eu/documents/comm/green_papers/pdf/com95_688_en.pdf Approaches to innovation

5. All innovations are socially relevant Many innovations originate from technology – and occur in business. Yet besides economic outcomes they bear social components as well. Social innovations may as well be stimulated by technology. They occur in all sectors of society (private, public, civil society). Their prime outcome is changing social practices, yet there may be economic implications as well. Any innovation emerges from a certain background in society, and has impact on social entities.

6. ‚Social innovations are new practices for resolving societal challenges, which are adopted and utilized by the individuals, social groups and organizations concerned.‘ An analytical definition of „Social Innovation“ *) *) Zentrum für Soziale Innovation, 2012: „All innovations are socially relevant“ – ZSI-Discussion Paper 13, p. 2. www.zsi.at/dp

7. Comparison of the ‘new combinations’ according to Schumpeter with the ‘main types of innovations’ according to the Oslo Manual … and the main types of social innovations New combinations of production factors # (SCHUMPETER 1912) Innovations in the corporate sector (OECD/EUROSTAT 2005, ‘Oslo Manual’) New combinations of social practices: social innovations, established in the form of … New or better productsProduct innovations Roles New production methodsProcess innovation Relations Opening up new marketsMarketing Norms Reorganization of the market position Organizational innovations Values New sources of raw materials Amending the existing paradigm of innovation

8. Department for Interactive Media and Educational Technologies, Centre for Interactive Media Danube University Krems. The University for Continuing Education. Why do we need a master‘s programme on Social Innovation? Master of Arts in Social Innovation www.donau-uni.ac.at

9. Department for Interactive Media and Educational Technologies, Centre for Interactive Media Danube University Krems. The University for Continuing Education. 8 reasons to take part in this master‘s programme first master's programme focusing exclusively on social innovationsInternational approach: language of instruction = Englishscientific leadership of Univ.-Prof. Dr. Josef Hochgernerinternational faculty: state-of-the-art scientific knowledge in the field of social innovationpart time study course: blended learning approachuse of e-portfoliosFinal project work: develop an evaluation grid ("certificate for social innovation") Master of Arts in Social Innovation www.donau-uni.ac.at

10. Department for Interactive Media and Educational Technologies, Centre for Interactive Media Danube University Krems. The University for Continuing Education. Competencies acquired: Scientific Knowledge Distinction between idea and implementation: Understanding, analysing, and management of the „4-i process“: – Ideation – Intervention – Implementation (or Institutionalisation) – Impact Ideation Intervention ImplementationImpact Master of Arts in Social Innovation www.donau-uni.ac.at

11. Department for Interactive Media and Educational Technologies, Centre for Interactive Media Danube University Krems. The University for Continuing Education. Competencies acquired: Practical Know-how Professional Profile of a Social Innovator Work Enviroment & Employment Communication, Education & Educational Technologies Technology, Climate & Ecology Demography Health, Care & Social Services Project Work: Certificate for Social Innovation Project Work: Certificate for Social Innovation Master of Arts in Social Innovation

12. Department for Interactive Media and Educational Technologies, Centre for Interactive Media Danube University Krems. The University for Continuing Education. Master of Arts in Social Innovation Certificates CertificateMaster of ArtsAcademic Expert Duration5 terms3 terms ECTS12072 VenuePart-time study LanguageEnglish Costs€ 13.800,-€ 8.280,- www.donau-uni.ac.at

13. Department for Interactive Media and Educational Technologies, Centre for Interactive Media Danube University Krems. The University for Continuing Education. Career opportunities for Social Innovators Master of Arts in Social Innovation Professional profile: Project and programme assessment in social innovation (evaluator, consultant) Guidance on social innovation development and implementation Research concerning social innovation needs and impact Education, training, and supporting social entrepreneurship www.donau-uni.ac.at

14. Key issues and the potential of science and research Results and products „Vienna Declaration: The most relevant topics in social innovation research“ What is required from social sciences to meet expectations in social innovation practices  Elaboration on the particular features of the concept and definition  Embedding the concept of social innovation in a comprehensive theory of innovation  Development of coherent methodologies to identify and measure social innovations Prioritised research topics (14 selected out of 56 by conference participants) → next slide Publications:  17 papers for free download, accessible: www.zsi.at/dp  H.-W. Franz, J. Hochgerner, J. Howaldt (eds.): Challenge Social Innovation. Berlin-New York: Springer (ISBN 978-3-642-32878-7, Nov. 2012) Innovating innovation by research – 100 years after Schumpeter * Vienna, Sept. 19-21, 2011 www.socialinnovation2011.eu www.donau-uni.ac.at

15. State and multi-level governance The potential of SI Competencies of SSH Measuring, indicators Value creation ec/env/soc Processes of co-operation Workplace innovation Innovation in services Social media & communication Inclusion & integration Partic. combat of poverty LLL & socially active ageing Educ. impact on quality of life Civil Society Business, firms, soc. entr. Key issues and the potential of science and research Topical research areas according to the Vienna Declaration DUK Research Cluster EIT – KIC *) ‚Innovation for healthy living and ageing‘ [2014] EIT: European Institute of Innovation and Technology; KIC: Knowledge and Innovation Communities

16. Prof. Dr. Josef Hochgerner Centre for Social Innovation Linke Wienzeile 246 A - 1150 Vienna Tel. ++43.1.4950442 Fax. ++43.1.4950442-40 email: hochgerner@zsi.at http://www.zsi.at