1. Comparison of Agility Platform to VMware

2. ServiceMesh Agility Platform
A single, consolidated platform to enable on-demand, self-service IT operating models for Global 2000 enterprises
Who is ServiceMesh?
We’ve been in the EMC Select program only recently, but as a company have been around since 2008
We sell a Cloud Management Platform called the Agility Platform… and we sell it to very large Global Enterprises like UBS, Pfizer, Visa, and others
The Agility Platform is a Cloud Management Platform… and its used to deploy and manage enterprise-grade platforms and applications portfolios into hybrid clouds.
Our customers use the Agility Platform to govern and deliver of entire IT service portfolios that are cloud-based (combos of infra, platforms, apps)…. and its done in an on-demand and self-service manner directly to the end users that need them. (not IT ops, but Business Unit dev teams)
These customers are doing this to implement a new IT operating model… and provide them with significant agility and cost saving benefits relative to the way their IT organization operated in the past. And our Agility Platform is a key enabler in doing this.
One of the keys to really extending those self-service capabilities to end users…. And one of the things thats unique about the Agility Platform, is that we’ve taken a very application-centric approach to cloud governance….. What I mean by that…is that we provide an extensible policy framework that’s very powerful, and allows you to create an unlimited number of custom policies based on operational parameters, security parameters, compliance parameters, lifecycle events, and other things that you specify. And by using these high level policies…. You can automate and govern IT resource consumption across large enterprises from a single control point ….. and simplify operational complexity by managing all of this across different hybrid clouds.
If you look at the graphic here……The Agility Platform itself is one, integrated product. And it consists of five product modules, and they’re all organized along the lifecycle of a cloud workload:
Planner is used for scoring and evaluating different workloads to determine their suitability to migrate to the cloud.
Designer is a graphical workbench to assemble cloud portable stacks, templates, and complex application topologies for deployment across diverse hybrid clouds.
Store is our self-service portal for provisioning IT resource portfolios.
Release Manager is an easy to use visual dashboard to promote software builds and deployment environments across SDLC stages.
Operations is a consolidated runtime management console where you aggregate performance monitoring and IT resource consumption information across instances and clouds under management.
All of this sits on top of a core platform…for governance, security, and lifecycle management. Agility ties these modules together into continuous lifecycle…. So you can have seamless promotion of workloads from one module to the next.
Agility also give you the ability to deploy workloads portably across different clouds. We support currently 16 different private and public clouds. And we’ve also got a very comprehensive API and adaptors to tie directly into an organization’s existing SDLC toolchain and existing IT operations tools.

3. Performance Monitoring Configuration Management Reporting/ Chargeback
Faster cycle times and tool chain automation via an Enterprise Cloud Ecosystem
Terremark
External Key Store (SafeNet, Cryptsoft)
HP Cloud
Amazon
QualysGuard (scanning/detection)
Fujitsu
CSC
Host Intrusion detection
(OSSec, Commercial, Juniper)
VLAN mgmt (Juniper)
Savvis
Azure
Rackspace
Hypervisor-based firewalls
(Vmsafe, Juniper)
ClamAV
McAfee AV
External Cloud
Dell
RSA ClearTrust
Security
VMFS
Active Directory
NFS
LDAP
Kerberos
SAML
VPN (OpenVPN,
Amazon VPC)
Swift
Host Firewalls
(IPtables/Windows firewalls)
Storage
Amazon S3
Netegrity
Identity Mgmt
Proxy integration
(Socks/HTTPS)
File system encryption (Win/Linux/Solaris)
vSphere/vCenter
vCloud Director
Oracle OAM
NOTES: To realize a true, enterprise-grade Agile IT operating model, ServiceMesh has developed a very robust ecosystem of vendors and partners that integrate with the Agility Platform. These integration points take place both within an enterprise’s existing IT infrastructure, and also extend out to a variety of external providers…. And apply to both pre-production and production cloud environments.
IaaS
Eucalyptus
Internal Cloud
OpenStack
Microsoft System Center Ops Mgr
Microsoft System Center
HP NIMC
Performance Monitoring
Hadoop
SAP
Ganglia
Apprenda
Cloudstack
Collectd
PaaS
Cloud Foundry
Splunk
Chef
Configuration Management
IBM WebSphere
BMC
Oracle WebLogic
Puppet
.NET
vFabric
DNS
Network
Services
Orchestration
Microsoft System Center Config Mgr
NTP
Development
Tool Chain
Microsoft System Center Orchestrator
Reporting/ Chargeback
Load Balancer (F5)
Subversion
SaaS
DHCP (InfoBlox)
Git
Cisco Process Orchestrator
Eclipse
HP Operations Orchestration
Team Foundation Server
Blade Logic
Visual Studio
Jira
Ariba
SAP
Salesforce.com
Jenkins CI
Jasper
Pureshare
Google Apps

4. Agility Platform – capabilities that span cloud infrastructure to applications
Identity & Access Management
Enterprise CMP Requirements To Enable Cloud-Based IT Operating Models
Cloud Applications
Orchestration & Automation
Service Lifecycle
Service Design
Service Operations
Agility Platform provides a broad range of capabilities as illustrated in this slide. We already discussed several of them, and if we performed an Agility Platform demo we could cover even more. .
You’ll note that these functional capabilities are displayed vertically…. That’s to visually denote that they span the requirements of cloud infrastructure AND cloud platforms and applications. You’ll also note the broad range of public and private clouds we support at the bottom.
You’ll also note a line at the top. This represents the notional “bar” that must be met to enable new cloud-based IT operating models in large enterprise accounts. Its critical that you have a CMP that is application-centric in its management, orchestrations, and governance capabilities to reach this bar. Anything less, and you won’t “move the needle” strategically to obtain the same results as customers like CBA or Visa, for example.
Policy-based Governance
End-to-End Security
Cloud Infrastructure
vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.

5. Agility Platform comparison to VMware
Enterprise CMP Requirements
Identity & Access Management
VMware gap:
Multiple overlapping tools that are not integrated
Lack of centralized governance
No application release automation across SDLC stages
Limited to infrastructure-centric runbook automation
Severely limited beyond vSphere-based clouds
Cloud Applications
Orchestration & Automation
In this slide, we now compare Agility Platform to VMware offerings. You’ll see that VMware doesn’t make the “bar”. In fact, it falls well short. The reason for the “gap” is shown in the bullet points below:
VMware gap:
No application context
Multiple overlapping tools that are not integrated
Lack of centralized governance
No application release automation or DevOps
Limited to infrastructure-centric runbook automation
Severely limited beyond vSphere-based clouds
You’ll also note that public and private cloud support is notably less…. And that there is a tremendous amount of disparate, overlapping products to assemble the complete VMware solution.
Service Lifecycle
Service Design
Service Operations
vFabric Application Director
Policy-based Governance
End-to-End Security
vFabric Application Performance Manager
vCloud Automation Center
vCenter Orchestrator
vCloud Director
vFabric Hyperic
vCenter Infrastructure Navigator
vCenter Operations Manager
vCenter Configuration Manager
Cloud Infrastructure
vCenter Chargeback Manager
vCloud Connector
vCenter Ops Manager
vCloud Networking and Security
vCenter Server
vSphere
Cloud
EC2
vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.

6. VMware Cloud Product Portfolio
VMware IT
Business Mgmt
Products
vFabric APM
vCloud Suite
Management Tools
vFabric Application
Director
“Business-level’ App monitoring and analysis
vCloud Suite is a collection of multiple point solutions:
vCloud Operations Management
vCenter Infrastructure Navigator
vCenter Chargeback Manager
vCenter Configuration Manager
vFabric Application Director
vCloud Automation Center
vCloud Connector
vCloud Director
vCloud Networking and Security
vCenter Site Recovery Manager
vSphere
Taken individually, several of these VMware products have their own issues such as:
vCloud Director – issues with backing up its meta-data in case it fails. This poses some serious issues regarding disaster recovery and other failure scenarios that can be problematic to enterprise accounts
vFabric App Director – more of a visual modeling tool than an run-time model of how a real application would deploy in different clouds. For example, there is no auto-scaling control via App Director
vCloud Automation Center – a recent acquisition with no integration to other products
However, let’s look at this suite as a whole next….
Application modeling and deployment
vCloud Automation
Center
vCenter Operations
vCloud Director
Workflow-based workload deployment
Cloud resource management
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

7. VMware Cloud Product Portfolio – Critical Gaps
VMware IT
Business Mgmt
Products
No governance controls
Cloud support limited to vSphere and EC2
No application release automation across SDLC stages
vFabric APM
Infrastructure-centric runbook scripting approach to governance
Cloud support limited to vSphere, EC2, and 1-2 others
No application release automation
vCloud Suite
Management Tools
vFabric Application
Director
Infrastructure-centric cloud resource manager
Limited to vSphere based clouds
“Business-level’ App monitoring and analysis
Note: There are several integration gaps between tools
vCloud Automation Center
Infrastructure-centric runbook scripting approach to governance
Cloud support limited to vSphere, EC2, and 1-2 others
No application release automation
vFabric Application Director
No governance controls
Cloud support limited to vSphere and EC2
No application release automation across SDLC stages
vCloud Director
Infrastructure-centric cloud resource manager
Limited to vSphere based clouds
Application modeling and deployment
No integration between tools
vCloud Automation
Center
vCenter Operations
vCloud Director
Workflow-based workload deployment
Cloud resource management
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

8. VMware Cloud Product Portfolio – Critical Gaps
VMware IT
Business Mgmt
Products
No governance controls
Cloud support limited to vSphere and EC2
No application release automation across SDLC stages
vFabric APM
Infrastructure-centric runbook scripting approach to governance
Cloud support limited to vSphere, EC2, and 1-2 others
No application release automation
vCloud Suite
Management Tools
vFabric Application
Director
Infrastructure-centric cloud resource manager
Limited to vSphere based clouds
“Business-level’ App monitoring and analysis
Let’s summarize the significant deficiencies that a customer would have to accept with vCloud Suite:
Multiple overlapping scripting/policy tools with no integration between tools
No app-centric governance
Limited access to non-vSphere clouds
No application release automation across SDLC stages
Application modeling and deployment
No integration between tools
vCloud Automation
Center
vCenter Operations
vCloud Director
Workflow-based workload deployment
Cloud resource management
Multiple overlapping scripting/policy tools with no integration between tools
No app-centric governance
Limited access to non-vSphere clouds
No application release automation across SDLC stages
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

9. Agility Platform is a single integrated platform to address enterprise CMP needs
VMware IT
Business Mgmt
Products
vFabric APM
Single, fully integrated platform
Extensible policies for app- centric governance
Support for 16 different clouds, both internal and external
Application release automation and SDLC acceleration
And much more….
Automated config mgmt detection & remediation
Cloud migration planning modules
End-to-end security model
Cloud provider benchmarking
more…
vFabric Application
Director
“Business-level’ App monitoring and analysis
Instead, the Agility Platform provide a single integrated platform to address all their needs:
Agility Platform is the only enterprise grade cloud management platform that:
Automates the deployment and management of enterprise applications across private, public and hybrid cloud environments
Enforces governance, compliance and security across the full lifecycle of cloud applications
Provides application release automation across the Software Development Life Cycle (SDLC)
Empowers the business with on-demand, self-service access to enterprise cloud applications, platforms, and services
Agility Platform enhances the value of the VMWare ecosystem and drives consumption of VMWare products….(next slide)
NOTE: Agility Platform integrates with vCloud Director and vCenter… hence the dotted line around vCloud Director in the slide. vCloud Director is not necessary for many customer use cases, but Agility Platform supports it.
Application modeling and deployment
vCloud Automation
Center
vCenter Operations
vCloud Director
Cloud resource management
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

10. Agility Platform can drive additional licenses for complementary VMware products
VMware IT
Business Mgmt
Products
vFabric APM +
Additional Licenses +
Additional Licenses
vFabric Application
Director +
Additional Licenses
Agility Platform is not about displacing vCAC and vAppDirector. Its about growing the customer’s footprint in the cloud.
By using Agility Platform to successfully grow the customer’s cloud footprint with higher level platforms and apps…. We actually complement and drive the consumption of MORE VMware products. Specifically, when you successfully implement Agility and its benefits to transform the IT operating model and accelerate app lifecycle within enterprise accounts, you actually drive an increase in consumption of license for vCenter, vSphere, Vblock,, vCenter Ops Mgr, vFabric APM, and others.
Also it is worth noting that vCloud App Director traction has been very limited, and in many cases it has been given away, so displacing it with Agility Platform to drive consumption of several other VMware products is a smart move.
Application modeling and deployment
vCloud Automation
Center
vCenter Operations
vCloud Director +
Additional Licenses
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds
vCenter
and vSphere

11. 4 things to remember…..
Agility Platform is a comprehensive, purpose-built CMP for enterprise customers
Applications and Platforms Drive Business Value… not infrastructure
Cloud Governance must be application-centric and extensible
Application Release Automation (DevOps) is a priority for large enterprises today

12. More EMC sales content is online…