1. Planning Before You Communicate A Strategic Communications Approach

2. Public Health Foundation Strengthening the Quality and Performance of Public Health Practice of Public Health Practice L EARNING M ANAGEMENT N ETWORK The nation’s premier learning management network for professionals helping to protect the public’s health – over 760,000 registered learners and 29,000 courses train.org L EARNING R ESOURCE C ENTER Where public health, health care, and allied health professionals find high quality training materials at an affordable price Comprehensive selection of publications Many consumer-oriented health education publications Stories and webinars on using the Guide to Community Preventive Services bookstore.phf.org phf.org/communityguide T ECHNICAL A SSISTANCE & T RAINING Performance management, quality improvement, and workforce development services Customized onsite workshops and retreats Strategic planning, change facilitation, accreditation preparation Tools, case stories, articles, and papers phf.org/qiservices phf.org/resourcestools A CADEMIC P RACTICE L INKAGES Furthering academic/practice collaboration to assure a well-trained, competent workforce and strong, evidence-based public health infrastructure Council on Linkages Between Academia and Public Health Practice Core Competencies for Public Health Professionals Academic Health Department Learning Community phf.org/councilonlinkages phf.org/corecompetencies www.phf.org

3. What is Strategic Communications? Reaching the target audience In the right place At the right time With the right message

4. How to Think Strategically Know Your Objectives Define Your Target Audiences Brainstorm Rules for Brainstorming No idea is a bad idea Use “and…” not “but…” No idea is a bad idea Contributing Teams All levels All roles Insiders and outsiders

5. What Do You See?

6. What’s the Difference?

7. Exercise: Think About Health How many of the people you serve (your target audience) spend more than half of their time thinking about health?

8. Not Thinking About Health? Name something that you spend more than 10% of your time thinking about

9. Communications Tactics What communications tactics (networks, platforms, mechanisms) do you have access to currently, to reach your community?

10. Your Health Fair: Strategies How would you reach your target audiences to attend next year’s health fair?

11. Measurement How will we know if these strategies are successful? What will we measure?

12. Improvement What will we do/measure at the health fair to improve it for 2016?

13. Tools You Can Use Planning Before You Communicate Tool Gantt Chart Surveys Evaluations Contesting Team Member Selection Tool Plan-Do-Check-Act (PDCA) Affinity Diagram Strategic Communications Workshop and More Improvement Resources/Tools www.phf.org phf.org/PlanBeforeYouCommunicate

14. Communications Considerations Website Email Newsletters, Listservs, Targeted Subscriber Groups Blogs Social Media, Using Photos/Images/Graphics In-Person Conferences/Meetings “Traditional” Mass Media Signage (Community, Transit/Transportation, Retail) Partner Organizations, “Nontraditional” Partners Health Systems (Healthcare, Fitness, Nutrition) Corporations Tracking and Measurement – Analyze and Improve

15. Other Tips and Tricks Maintain Your Credibility: Claim Your Organization’s Name Social media Website domain names Easy to Remember Calls-to-Action Date, Time, Location Website Address (URL), Phone Number, Email Address Feature on your printed materials Redirects – Ask your website administrator What Will “Googlers” Find? Enhance your organization’s “search engine optimization” PDF files = Not website content

16. Questions? Russell Rubin Director, Strategic Communications Public Health Foundation rrubin@phf.org