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Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written.

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Presentation on theme: "Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written."— Presentation transcript:

1 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. 1 Michael D. Synodinos – Co Founder Greece, July 2014

2 Mission Statement poSEAdon is a technology venture in the field of ICT & Tourism, which simplifies the experience of sea travelers, by using the Augmented Reality technology. poSEAdon enhances the orientation and navigation ability at sea just by looking through a camera. 2 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. With poSEAdon we want our customers to get a more natural representation of GPS data and information. It is always nice to know where you are.

3 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. 3 If video not operating please click the follow link: http://vimeo.com/88629127

4 Goals and Objectives Create No 1 platform to Geo Augmented Reality for Navigation in the sea. Generate extra value propositions on Augmented Reality technology for the maritime industry. 4 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

5 Problem Sea Orientation Problem Operating a marine electronic GPS is: 1. Not user Friendly 2. Old Technology 5 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

6 Sea enthusiasts yacht, motor boat owner & Cruise boat tourist Shipping Companies Boat chartering operators Tourists visiting Port, Marinas & Municipalities +10 mil downloads of Marine GPS system (android market) AR technology: CAGR 54% 30 mil. boat owners 60 mil. Tourists World Wide Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. 6

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8 8 3.6 mil. sea travelers → 7 countries 20 mil. tourists cruise line → 5 countries 6% annual growth Greece/Croatia/Italy/France/Spain Turkey/Cyprus

9 9 Competition Less Expensive No Orientation "iNAVX" More Expensive Better Orientation

10 10 Our Solution An easier and more funny way of navigating the sea. 1.User friendly 2.Realistic view 3.Interactive & digitally tractable Information 4.New Technology An easy way to find which ports, lighthouse, shops, boats etc. are around us. 314 m ANNA II [GR] 6,4 Knots / 312° 395 m IONIA [GR] 8,1 Knots / 314° Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

11 Go to Market Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. 11 Create Key Partnerships - Cruise Lines (55 active comp.) - Marinas (2,340 @ 5 countries) - Companies that rent boats Build Brand Awareness - Social Media - Trade Shows - Publications in Journals etc. Paid Users Freemium Users

12 Customer Segmentation & Revenue Streams Customer Segmentation –2 same Value Proposition (MVP) User Yachts User Cruise 2 Main Revenue Streams –In app purchase –Affiliate Marketing 12 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

13 Sales Forecast 13 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. Year 1 Year 2 Year 3 Year 4 Year 5 In app Download €510,000€1,240,000€2,300,000€4,200,000€8,000,000 Affiliate Marketing€45,000€110,000€180,000€365,000€730,000 Campaign€200,000€800,000€1,200,000€2,400,000€3,400,000 Navtex€102,000€248,000€460,000€840,000€1,600,000 Data €0 €4,000,000€7,000,000€13,000,000 Total Sales €857,000€2,398,000€8,140,000€14,805,000€26,730,000

14 Team 14 Dimitris Togias Tech Guy Roza Monou Marketing Guru Michael Synodinos Proprietor/ R&D Our Team includes three more members on the Development end. 1 Dedicated Backend Developer 1 Dedicated Frontend Developer 1 Dedicated Gis Software Developer Mechanical Engineering Software development of large-scale commercial applications mobile dev. 10+ years experience Co-Founded 3 companies Marketing & Communications with New Technologies 10+ years experience Co-Founded 1 company Economist Banking and policy consulting experience in the US, Mongolia, Japan and Europe 10+ years experience Co-Founded 2 companies

15 Success Factors 1.Our senior team members 2.Our key partnerships with leading companies on Augmented Reality technology 3.Integration of different technologies for the deployment of our project. 15 Copyright © 2014, Michael D. Synodinos. This presentation may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author.

16 Traction 16 June 2014 Past 8 months o Pivot o Customer Discovery o Customer Validation o MVP (ios) o Key Partnerships o Business Plan Audit by Orange Grove Funding 6 month Execution Mediterranean area posidonia


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