1. Lecture No : 32 ENTREPRENEURSHIP Malik Jawad Saboor Resource Person:
Assistant Professor
Department of Management Sciences
COMSATS Institute of Information Technology
Islamabad.

2. Course Goals Review Course Review Closing Remarks
Objectives
Course Goals Review
Course Review
Closing Remarks

3. Goals Review
To identify entrepreneurship as a career and lifestyle option
To build on business skills such as marketing, finance, Utilizing E Commerce
To increase self awareness, especially work ethic
To become acquainted with business leaders
To develop a mindset for business and develop confidence
To gain a "life role" credit after successful completion of the course.

4. Lecture No. 1 Introduction of the Instructor Course Goals
Learning Outcomes
Preview of the Course

5. Lecture No. 2 Define the term entrepreneur
Describe the entrepreneurial profile.
Describe the benefits of entrepreneurship.
Describe the drawbacks of entrepreneurship.

6. Lecture No. 3
Explain the forces that are driving the growth of entrepreneurship.
Explain the cultural diversity of entrepreneurship.
Put failure into proper perspective.
Avoiding the Pitfalls of Small Business Failure.

7. Lecture No. 4 Role of Entrepreneurs in Economic Development
The Entrepreneurial Process
Carol Moore’s Model of Entrepreneurial Process
The Timmon’s Model of Entrepreneurial Process
10 D’s of Entrepreneurship
9 F’s of a successful Firm

8. Lecture No. 5 Understand Difference between Creativity and Innovation
Understand Paradigms
Barriers to Creativity
How to Spur Imagination

9. Lecture No. 6 How to Enhance Organizational Creativity
How to enhance individual’s Creativity

10. Lecture No. 7 To learn creativity techniques Brainstorming
Mind Mapping
Rapid Prototyping
Mix n Match (Thomas Edison Challenge)
Attribute Listing Chart

11. Lecture No. 8 Distinguish the different forms of Innovation
Differentiate between the different types of innovation

12. Lecture No. 9 Intellectual Property Rights Patents Steps to Patent
Benefits of Obtaining Patents
Trademarks
Copyrights

13. Lecture No. 10
Understand the advantages and disadvantages of buying an existing business.
Define the steps involved in the right way to buy a business.
Critical Areas for Analyzing an Existing Business.
Entrepreneurs in Action-STEVE JOBS

14. Lecture No. 11 Strategic Management Competitive Advantage
Core Competency
Strategic Management Process
Vision & Mission Statement
SWOT Analysis

15. PESTEL Analysis Key Success Factors
Lecture No. 12
PESTEL Analysis
Key Success Factors

16. Lecture No. 13 Analyzing Competitors
Create Company Goals and Objectives
Formulate Strategy
Translate Strategies into Action Plan
Establishing Control

17. Lecture No. 14 Conducting a Feasibility Analysis The Feasibility Study
Five Forces Model
Product or Service Feasibility Analysis
Financial Feasibility Analysis

18. Lecture No. 15 Why Develop a Business Plan?
The Elements of a Business Plan
What Lenders and Investors Look for in a Business Plan
Making the Business Plan Presentation Concluding remarks
Business Plan Format

19. Lecture No. 16 Identify the key attributes of a Social Enterprise
Characteristics of Social Enterprise
Understand how social enterprise differ from other organisations
Entrepreneurs in Action- Video on Google Boys

20. Lecture No. 17 Guidelines for Preparing Business Plan
Tips on Preparing Business Plan
Explain the advantages and the disadvantages of the three major forms of ownership
The Sole Proprietorship
The Partnership
The Corporation.

21. Lecture No. 18 Define Franchising.
Explain the benefits and the drawbacks of buying a franchise.
Discuss the right way to buy a franchise.
Outline the major trends shaping franchising.

22. Lecture No. 19 Myths & Tips about Franchising
Understand the importance of preparing a financial plan.
Projected Financial Statements- Mistakes.
Understand the basic financial statements through ratio analysis.

23. Lecture No. 20 Explain the differences in the three types of
capital small businesses require: fixed, working, and growth.
Describe the differences in equity capital and debt capital and the advantages and disadvantages of each.
Describe the various sources of equity capital available to entrepreneurs, including personal savings, friends and relatives, angels, partners, corporations, venture capital, and public stock offerings.
Describe the various sources of debt capital and the advantages and disadvantages of each.

24. Lecture No. 21 Describe the benefits of selling on the World Wide Web.
Understand the factors an entrepreneur should consider before launching into e-commerce.
Explain the twelve myths of e-commerce and how to avoid falling victim to them.
Learn the techniques of designing a killer Web site.
Entrepreneurs in Action – Bill Gates

25. Lecture No. 22 Define Elevator Pitch
Elevator Pitch Must Haves & Cautions
Elements of Pitch
Dragon’s Den Video

26. Lecture No. 23 Define Intrapreneurs
Types of Corporate Entrepreneurship
Compensation of Intrapreneurs
Barriers to Intrapreneurship
Freedom Factors attached to Intrapreneurship
Advantages/ Disadvantages of Intrapreneurship
How Companies can support Intrapreneurs
Ten Commandments of Intrapreneurship

27. Lecture No. 24
Discuss the “four Ps” of marketing—product, place, price, and promotion—and their role in building a successful marketing strategy.
Marketing Wheel of Fortune
How Small Business Marketing differs from Corporations
Small Business Marketing Advantage

28. Lecture No. 25 One-to-One Marketing Customer Sensitivity
Guerilla Marketing
Competitive Advantage Development through Customer Focus, Quality, Convenience, Innovation, Service & Speed
Benefits of Selling on Web

29. Lecture No. 26
Stakeholder’s Management

30. Lecture No. 27 History and Importance of Quality Defining Quality
History and Importance of Quality
Defining Quality
Principles & Practices, Quality

31. Lecture No. 28 Importance of Customer Satisfaction & Loyalty
Creating Satisfied Customers
Gathering Customer Information
CRM

32. Lecture No. 29
INFLUENCING & NEGOTIATION
TOWS ANALYSIS

33. Lecture No. 30 Explain why “going global” has become an
integral part of many small companies' strategies.
Describe the principal strategies small businesses have for going global.
Explain how to build a thriving export program.
Discuss the major barriers to international trade and their impact on the global community.

34. Lecture No. 31
Explain the challenges involved in the entrepreneur's role as leader and what is required to be a successful leader.
Describe the importance of hiring employees and how to avoid making hiring mistakes.
Explain how to create a company culture that encourages employee retention.
Describe the steps in developing a management succession plan for a growing business

35. CONCLUDING REMARKS
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” Stephen Hawking
“I cannot teach anybody anything. I can only make them think.” Socrates
“knowing is not enough,we must apply willing is not enough,we must do.” Johann Wolfgang

36. Best of Luck!!!!!