1. The Game! By: Michael Crain, MSIM Chapter 10
Prepare
Test
Review
The Game! By: Michael Crain, MSIM Chapter 10
Remember
Know the Answers
Be a Winner
The Game!

2. The Game Instructions
Each person will be ask to “pick a number” from the “Game Board” linking to a specific question about what was presented in the Book.
Each of these questions are worth “points” and will be displayed when a question is “correctly answered”
Each player will have the opportunity to “PLAY” the question or “PASS” the question to a person within the class.
Questions can only be passed once!

3. The Game Board! A1 B1 C1 D1 E1 F1 G1 H1 I1 A2 B2 C2 D2 E2 F2 G2 H2 I2

4. Your Question! (A1)
E-commerce refers to the use of any networking technologies to transact business.
True
False

5. Your Question! (B2)
Retail consumer e-commerce is still growing at double-digit rates.
TRUE
FALSE

6. Your Question! (A3) The Internet shrinks information asymmetry. TRUE
FALSE

7. Your Question! (C4)
Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.
TRUE
FALSE

8. Your Question! (G3)
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
TRUE
FALSE

9. Your Question! (D1)
Disintermediation provides major benefits to the distributor.
TRUE
FALSE

10. Your Question! (I3)
In general, for digital goods, the marginal cost of producing another unit is about zero.
TRUE
FALSE

11. Your Question! (G6)
An example of the service provider business model is Flickr, a photo management and sharing Web site.
TRUE
FALSE

12. Your Question! (B1)
An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
TRUE
FALSE

13. Your Question! (A6)
Podcasting allows subscribers to listen to live, streaming radio and other audio content.
TRUE
FALSE

14. Your Question! (B3)
Intellectual property refers to all forms of human expression, both tangible and intangible.
TRUE
FALSE

15. Your Question! (B4)
The goal of behavioral targeting is to increase the size of the audience to whom the advertiser can market a product.
TRUE
FALSE

16. Your Question! (B6)
Advertising networks track user behavior at a multitude of popular Web sites in order to build profiles of each user.
TRUE
FALSE

17. Your Question! (I5)
Amazon.com uses Web personalization as a major marketing tool.
TRUE
FALSE

18. Your Question! (B7)
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
TRUE
FALSE

19. Your Question! (I6)
In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.
TRUE
FALSE

20. Your Question! (C2)
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
TRUE
FALSE

21. Your Question! (H4)
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
TRUE
FALSE

22. Your Question! (H7)
Automobile manufacturing is an example of a vertical market.
TRUE
FALSE

23. Your Question! (A5)
Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.
TRUE
FALSE

24. Your Question! (G7) Through what channel did e-commerce first evolve?
Online advertising sales
Internet portals
Online book sales
Internet service providers

25. Your Question! (C7)
Based on your reading of the chapter, e-commerce is:
still in a revolutionary phase.
widely accepted by consumers, although technology is still quickly changing.
not yet fully accepted by consumers, although much of its driving technology is firmly in place.
well entrenched as a form of modern commerce.

26. Your Question! (C6)
The quality of ubiquity, as it relates to e-commerce, is illustrated by:
the same set of standards being used across the globe.
the spread of plentiful, cheap information.
the enabling of commerce worldwide.
the availability of the Internet everywhere and anytime.

27. Your Question! (H2)
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a:
exchange.
marketspace.
online marketplace.
e-hub.

28. Your Question! (D2)
In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information or buy and sell goods?
Community provider
Service provider
Market creator
Transaction broker

29. Your Question! (G4)
Which of the following is not a recent development in e-commerce?
Wireless Internet connections grow rapidly.
Social networking sites become a new platform for e-commerce.
The music recording industry is disrupted as music creation and distribution become decentralized.
Online entertainment business models surge.

30. Your Question! (D4)
How is the Internet and e-commerce causing severe disruption to the existing advertising business model?
Ties between customer and businesses are being rethought.
Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
New methods of advertising, such as blog advertising, are emerging.
The market entry costs for online advertising services are extremely low.

31. Your Question! (D5)
Which of the following is not one of the unique features of e-commerce technology?
Information density
Transparency
Richness
Social technology

32. Your Question! (F2)
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
Ubiquity
Personalization/customization
Richness
Interactivity

33. Your Question! (F8)
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
Ubiquity
Personalization/customization
Richness
Interactivity

34. Your Question! (D8)
The effort required to locate a suitable product is called:
price discrimination.
search costs.
menu costs.
shopping costs.

35. Your Question! (E1)
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
Information density
Richness
Customization
Interactivity

36. Your Question! (G5) Information density refers to the:
richness–complexity and content–of a message.
total amount and quantity of information delivered to consumers by merchants.
total amount and quantity of information available to all market participants.
amount of information available to reduce price transparency.

37. Your Question! (E3)
Selling the same goods to different targeted groups at different prices is called:
cost customization.
cost optimization.
price gouging.
price discrimination.

38. Your Question! (E5)
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
transparency
asymmetry
complexity
Discrimination

39. Your Question?
The cost to a merchant of changing the price of a product is called a ________ cost.
pricing
dynamic pricing
menu
Switching

40. You have no Question as You are an instant winner of
Congratulations
You have no Question as You are an instant winner of
“4 Points”
WOW,
That was close!

41. You are an instant WINNER of
Congratulations
You have no Question
You are an instant WINNER of
“6 Points”
WAKE ME UP LATER!

42. You get to have another question!
Congratulations
You are an instant WINNER
Select a Team and GIVE them the Gift of Points
“8 Points”
You get to have another question!
WOW! What a NICE Team!

43. “10 Points” Congratulations You have no Question
You are an instant WINNER of
“10 Points”
Take the points and Relax!

44. Your Question! (E6)
Varying a product's price according to the supply situation of the seller is called ________ pricing.
menu
flexible
dynamic
asymmetric

45. Your Question! (E7)
Compared to digital markets, traditional markets have:
lower search costs.
stronger network effects.
higher delayed gratification effects.
higher transaction costs.

46. Your Question! (I8)
Reducing the business process layers in a distribution channel is called:
disintermediation.
BPR.
market segmentation.
network effects.

47. Your Question! (H8) Digital goods are goods that are:
produced digitally.
sold over digital networks.
delivered digitally.
used with digital equipment.

48. Your Question! (A2) Compared to traditional goods, digital goods have:
greater pricing flexibility.
lower marketing costs.
higher production costs.
higher inventory costs.

49. Your Question! (D3)
Compared to traditional markets, digital markets have:
lower distributed delivery costs.
higher marginal costs per unit.
equivalent copying costs.
similar inventory costs.

50. Your Question! (H6)
Which of the following Internet business models does Amazon.com use?
Content provider
Portal
Market creator
E-tailer

51. Your Question! (I1)
Which of the following businesses utilizes the content provider Internet business model?
Amazon.com
eBay.com
CNN.com
Motocross.com

52. Your Question! (I2) Transaction brokers:
generate revenue from advertising or from directing buyers to sellers.
save users money and time by processing online sales transactions.
provide a digital environment where buyers and sellers can establish prices for products.
sell physical products directly to consumers or individual businesses.

53. Your Question! (E8) Market creators:
save users money and time by processing online sales transactions.
provide a digital environment where buyers and sellers can establish prices for products.
create revenue by providing digital content over the Web.
sell physical products directly to consumers or individual businesses.

54. Your Question! (F3)
Which of the following best illustrates the sales revenue model?
EBay receives a small fee from a seller if a seller is successful in selling an item.
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Flickr provides basic services for free, but charges a premium for advanced services.
Apple accepts micropayments for single music track downloads.

55. Your Question! (C1)
Which of the following best illustrates the affiliate revenue model?
EBay receives a small fee from a seller if a seller is successful in selling an item.
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Flickr provides basic services for free, but charges a premium for advanced services.
Apple accepts micropayments for single music track downloads.

56. Your Question! (F5)
Which of the following best illustrates the transaction fee revenue model?
EBay receives a small fee from a seller if a seller is successful in selling an item.
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
Flickr provides basic services for free, but charges a premium for advanced services.
Apple accepts micropayments for single music track downloads.

57. Your Question! (F7)
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:
prediction markets
behavioral targeting
long-tail marketing
Crowdsourcing

58. Your Question! (G1) EBay is an example of: C2C e-commerce.
B2B e-commerce.
B2C e-commerce.
M-commerce.

59. Your Question! (H3)
Selling products and services directly to individual consumers via the Internet best describes:
B2B e-commerce.
C2C e-commerce.
M-commerce.
B2C e-commerce.

60. Your Question! (D7)
Consumers selling goods and services electronically to other consumers best describes:
disintermediation.
C2C e-commerce.
M-commerce.
B2C e-commerce.

61. Your Question! (A8)
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:
clickstream advertising.
behavioral targeting.
online profiling.
long tail marketing.

62. Your Question! (C5)
Which of the following was the leading advertising format in 2009?
Display ads
Classifieds
Search engine

63. Wrong Answer
YOU RECEIVE NO POINTS
I got my eye on you!

64. Wrong Answer
YOU RECEIVE NO POINTS
What do you mean!

65. Wrong Answer
YOU RECEIVE NO POINTS
WAIT!
I know the ANSWER!

66. 10 Congratulations Your Answer is correct! Total Points
I want more POINTS!
Your Answer is correct!
Total Points 10

67. Congratulations
You
Win!
Your Answer is correct!
Total Points 15

68. 20 Congratulations Your Answer is correct! Total Points
You want on our team!

69. Congratulations You Received 25 Points YOU ARE a Winner!!!
Your Kidding!
RIGHT!