1. THE 10/20/2009 1 CS410 Green Team

2. Our Team Introduction 10/20/2009 2 CS410 Green Team

3. Staffing Chart Project Manager Tihomir Hristov Hardware Drew Will Software John Marr Interfaces Aimee Dineros Input/Output Barbara Dixon Experts Driving SchoolAllstate Insurance Agent Jeanne Adams Virginia DMV

4. Presentation Overview  The Problem  Current Process  The Solution  Our Box  Risks And Benefits  Is There A Market  Conclusion 10/20/2009CS410 Green Team 4

5. Inexperienced motor vehicle driving habits are the leading cause of accidents in the United States 10/20/2009CS410 Green Team 5

6. How Bad Is It? “Teenage driver accidents are so common that they are now considered to be the leading cause of death among teenagers (boys and girls between the ages of 15 and 19)” - National Highway Traffic Safety Administration (NHTSA) 10/20/2009CS410 Green Team 6

7. Auto Accident Statistics  2008: 5,811,000 police-reported traffic crashes 1  37,261 people killed  2,346,000 injured  4,146,000 crashes involving property damage (1)National Highway Traffic Safety Administration http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDFhttp://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF

8. (1)NHTSA http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDFhttp://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF (2)NHTSA http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDFhttp://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF 1 2 Car Crash Fatality Statistics

9. What Are The Costs of These Auto Accidents  $1,000 a year for each American 1  Economic cost of speed related crashes: $40.4 billion a year 2 (1) CNN http://money.cnn.com/2008/03/05/news/economy/AAA_study/http://money.cnn.com/2008/03/05/news/economy/AAA_study/ (2)National Highway Traffic Safety Administration http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF U.S. car accident cost: $164.2 billion every year 1

10. Current Process Flow A driver that meets the eligibility requirements And successfully completes drivers education Apply for a driver’s license through the Virginia DMV Issuance of driver’s license from the Virginia DMV Ready to drive!

11. First Time Driver’s License Requirements in Virginia Must be a resident of the Commonwealth of Virginia Must be at least 16 years and 3 months of age – Under 18 years of age, you must provide written consent from a parent or legal guardian (unless you are married or emancipated) Under 19 years of age, you must complete a state-approved driver education program 19 years of age and over, you must show proof that you: – Passed an approved driver education course, or, – You held a Virginia learner’s permit for at least 30 days before taking the DMV road skills test Provide documents to prove: – Identity – Legal presence – Virginia residency – Social Security Number (if applicable) Tests may include: – Vision screening – Two-part knowledge exam – Road skills test Virginia DMV: http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asphttp://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp

12. Virginia DMV Driver Improvement Clinics  Teaches defensive driving techniques  Eight-hour classroom sessions  Cost = less than $75  Also available as a computer-based course on the Internet  Potentially awarded five safe driving points upon completion  Available once every 24 months Virginia DMV: http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asphttp://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp

13. Benefits of Virginia Traffic Schools  Completion of a traffic course may lead to:  Lower fines  Reduction in DMV Points  Lower insurance rates  Enhancement in driving knowledge and skill level  Increase in driving safety awareness Driving Schools in VA: http://www.dmv.org/va-virginia/tickets-driving-schools.phphttp://www.dmv.org/va-virginia/tickets-driving-schools.php

14. Driving Schools in Virginia - The Costs  200 Driver Training schools  Average costs: $50 to $150 per lesson  ~$700 to $1400 per program  200 Driver Improvement clinics  $75 per session http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp

15. Driving Schools in Virginia – The Market  200 Driver Training schools 1  200 Driver Improvement clinics 2  Average repeat offenders per clinic every year: 32 students  About 6,400 repeat offenders attend every year (1) Virginia DMV http://www.dmv.virginia.gov/webdoc/citizen/drivers/cdl_schools.asphttp://www.dmv.virginia.gov/webdoc/citizen/drivers/cdl_schools.asp (2) Virginia DMV http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asphttp://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp

16. Repeat Offenders  Some states only allow a defensive driving course to be taken, for insurance relief, a limited amount of times. Why not get as much as you can out of them as possible? 10/20/2009CS410 Green Team 16

17. Introducing The Defensive Driver  Driving data recording  Data storage  Real-time driving tips  Report generation  Violation detection 10/20/2009CS410 Green Team 17

18. Our Intended Implementation  Make the Defensive Driver an integral part of the current driving syllabus by:  Requiring a minimum number of recorded driving hours  Required minimum good driving habit percentage  Actively remind inexperienced drivers of good habits 10/20/2009CS410 Green Team 18

19. Process With Defensive Driver 10/20/2009CS410 Green Team 19 Receive Permit Complete Driving Course Pass Road Test Receive License or Endorsement Install Defensive Driver Unit Unit Records and Reinforces Driving Habits Driving Is Verified and Removed By Proper Authority

20. Automobile Background  ECU Parameters ( SAE Society of Automotive EngineersJ1979 )  Speed  Engine RPM  Ignition on  Battery Boltage  VIN #  Fuel Trim Values  Voltages  DTC (diagnostics trouble codes)  Freeze Frame Data

21. OBD II Inteface  On-Board Diagnostics  Standardized 1996  Data and Power Provider

22. MFCD Display Displays Driving Suggestions Shows User Formatted Information Memory Stores Driving Data Stores Trends and Percentages Software Analyses Driving Makes Proper Driving Suggestions 10/20/2009CS410 Green Team 22

23. Device Component Diagram

24. Inside Defensive Driver  OBDII PIC (Programmable Interface Chips) Microchip  Processor Board - ARM 9  Internal Memory - Compact Flash  External Memory - SD, SDHC, SDXC  GPS Receriver - (AarLogic GPS 3T)  SiRF Star III ( Fast TTFF )  NMEA, SBAS (WAAS, EGNOS, MSAS)  5.0” TFT LCD Touch Screen Display

25. Device Process Flow 10/20/2009CS410 Green Team 25 Receive Data From ODB-2 Analyze Pertinent Information Give Driver Real- Time Feedback Store Information For Later Analysis Continuously Analyze

26. Interfaces  OBDII Interface to RS232  USB Type A Interface  For ODBII Connection  6x CAN Interface - bandwidth  External USB Devices Interfaces  SD Memory Interface  LCD Display Interface

27. Software  Software  Operating System – Linux  Open Source  Microkernel  OpenVGA, OpenGL ???  Database  Internal  External  Profiling Software Algorithms  GPS Mapping Software

28. Defensive Driver On Board Software Will:  Collect OBD II data points  Analyze driving conditions  Provide responses based on current driving behavior  Record driving session for further analysis  Display data on the screen

29. Defensive Driver Computer Based Software Will:  Manage driver history  Identify and group drivers based on common driving errors  Create reports on individual and group drivers

30. External Factor Touchpoints

31. GPS and Driving Monitor Market  Nearly 300 million Americans own an in-car GPS (2007) 1, 2  DriveCam currently has its monitoring system in 100,000 commercial and consumer vehicles 3 (1)http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873 (2)http://www.prb.org/pdf07/07WPDS_Eng.pdfhttp://www.prb.org/pdf07/07WPDS_Eng.pdf (3)http://eetimes.eu/showArticle.jhtml?articleID=207603212http://eetimes.eu/showArticle.jhtml?articleID=207603212 (4)http://blogs.zdnet.com/ITFacts/?p=11523http://blogs.zdnet.com/ITFacts/?p=11523 96.6% growth in GPS market 4

32. Price Point MINMax Using DashDAQ II Only DashDAQ II-Retail$450.00$550 Equivalent Parts ARM 9 Processor$100$150 GPS Receiver$20$50 OBD II Interface Chip$10$30 LCD Touch-screen Display$50$100 Total$180$330

33. Customers  Primary  Driver Education  In schools  Rehabilitation Clinics  Secondary  Parents  School Bus Drivers  Taxi Drivers  Big Rig Drivers  DMV  To issue for rehabilitation use

34. Customer Benefits  Automated recording of student performance  Ability to generate reports on individual and group drivers  Offer potential customers a new tool to boost performance  Increased student performance means customer’s service is better

35. End User  Helps to reinforce good driving habits  Identifies bad driving habits and corrects them  Record driving times for each user to help with Department of Motor Vehicle requirements

36. Current Competition Competitors Realtime Availability Speed Limit Monitoring Records Distance Traveled Excessive Breaking Monitoring Seat Belt Reminder Chimer Driving Simulator Sets a Maximum Speed Maximum Volume for Audio Systems Speed DemonXX The Safe Driving Monitor XXX Virtual Driver Interactive X Drive Safety X Tracking Key by RMT XX DriveCam X X MyKey X XX Drive Square X

37. How Feasible Is It?  All of the hardware needed is currently available via COTS (Commercial Off-the- Shelf) components  The software component will have to be designed and implemented  Laws will have to be changed 10/20/2009CS410 Green Team 37

38. Feasibility Problems  Having product accepted as a mandatory driving instruction component  Largest problem currently  The hardware components will have to be married together in a specific way  Very technical and complex  Software will be complex  Will take a while to get right 10/20/2009CS410 Green Team 38

39. UserProbability ExpectedHighModerateLowNot Likely Impact ExtremeT1U3, T3, L1U2, F1 HighT2, F2 ModerateU1 Low Negligible

40. Legal Issues Issues on a similar product, the “Black Box”: States have different interpretations of  Who owns information collected by black boxes  When a court order is required to collect black box data  Whether drivers need to be informed if the vehicle they are buying has a black box Consumer Affairs-http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.htmlhttp://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html

41. Team Collaboration  Meetings  2 + times per week  Tools Utilized  Google Chat  Microsoft Office Communicator  Availability Info  Desktop Sharing  Audio Conference  Video Features